List of Oracle Siebel TPM Customers
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Since 2010, our global team of researchers has been studying Oracle Siebel TPM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Oracle Siebel TPM for Trade Promotion Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Oracle Siebel TPM for Trade Promotion Management include: Starbucks, a United States based Retail organisation with 381000 employees and revenues of $37.18 billion, Keurig Dr Pepper, a United States based Consumer Packaged Goods organisation with 29400 employees and revenues of $15.35 billion, Church & Dwight, a United States based Manufacturing organisation with 5750 employees and revenues of $6.11 billion and many others.
Contact us if you need a completed and verified list of companies using Oracle Siebel TPM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Oracle Siebel TPM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Church & Dwight | Manufacturing | 5750 | $6.1B | United States | Oracle | Oracle Siebel TPM | Trade Promotion Management | 2016 | n/a |
In 2016, Church & Dwight implemented Oracle Siebel TPM as its Trade Promotion Management application. The deployment established Oracle Siebel TPM as the financial system of record for trade spend and was led by a Director of Sales Business Transition who oversaw cross functional teams, IT partners, and consultants through requirements definition, process development, testing, user acceptance testing, user training, deployment, support, and ongoing enhancements.
The implementation configured core Trade Promotion Management capabilities for promotion planning, trade spend capture, trade fund allocation workflows, and operational reporting, aligning Siebel TPM configurations with Sales and Finance business processes. Oracle Siebel TPM was used to codify approval workflows and capture promotional commitments, providing structured data for downstream analytics and audit reporting.
Integrations included close collaboration with internal data science and engineering teams and an implemented integration to a third party trade optimization and predictive analytics solution, enabling exchange of forecast and allocation data between the TPM and analytics stack. Operational coverage centered on the Sales organization and the newly formed Analytics Center of Excellence, with the TPM feeding finance level reporting used by corporate audit and control functions.
Governance and rollout included quarterly progress updates to the Board of Directors Audit Committee, with the Director presenting program status and assurance on trade spend capture. The combined TPM implementation and analytics workstream produced a time series forecasting model and a trade fund allocation model, and the adoption of trade optimization and predictive analytics was reported to have resulted in enhanced revenue and profitability, while ongoing enhancement and support processes remained in place.
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Keurig Dr Pepper | Consumer Packaged Goods | 29400 | $15.4B | United States | Oracle | Oracle Siebel TPM | Trade Promotion Management | 2014 | n/a |
In 2014 Keurig Dr Pepper implemented Oracle Siebel TPM to centralize oversight of promotional spend and trade funds across the organization. Oracle Siebel TPM was deployed as the core Trade Promotion Management solution to manage more than $600 million in trade funds across the United States and Canada and to provide operational controls for promotional planning and budgeting.
The implementation included central fund management and promotion planning capabilities, along with reporting and scorecarding to monitor promotional compliance. The program also incorporated a Price and Profit Optimizer Planning tool and Revenue Management Mobile Applications, with development, implementation and ongoing technical and business support for those components.
Operational coverage extended to revenue management and commercial sales teams, supporting more than 400 users including the field sales force and planning groups. The deployment supported promotional budget orchestration and sales enablement workflows, with the application used by revenue management to standardize promotion lifecycle tasks from planning through post event analysis.
Governance and process work centered on training and compliance, with structured training for the sales force on Revenue Management principles and TPM systems and tools. Reports and scorecards were developed to enhance budget controls and promotional planning compliance policy, and day to day technical and business support was provided to sustain system usage and data accuracy.
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Starbucks | Retail | 381000 | $37.2B | United States | Oracle | Oracle Siebel TPM | Trade Promotion Management | 2012 | n/a |
In 2012, Starbucks implemented Oracle Siebel TPM as its core Trade Promotion Management application using Siebel 8.1.1.7. The implementation targeted Starbucks US operations and was scoped to manage promotion lifecycles and downstream financial processes for the United States business unit.
Oracle Siebel TPM was configured to support Promotion, SVP, Settlements, Claim, Deduction, and Products modules for USA, providing end to end promotion orchestration, claim validation, and settlement workflows. Configuration work included application personalization and state model changes, along with software development and application configuration across multiple phases of the SDLC.
An onshore Siebel Technical Lead from Accenture led the technical delivery between May 2012 and September 2014, owning requirements gathering, proof of concept and feasibility testing, technical design, and production deployments for code and configuration changes. The delivery model followed agile practices, with estimates, demos to business stakeholders, sprint release updates, and user story management driving incremental releases.
Operational coverage emphasized trade promotion planning, claims and deduction processing, and settlement operations for Starbucks US retail and finance functions. Governance activities centered on technical design artifacts, controlled deployments to production, and ongoing configuration maintenance to align TPM workflows with business requirements.
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