List of Par Tech MENU Loyalty and Discounts Customers
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Since 2010, our global team of researchers has been studying Par Tech MENU Loyalty and Discounts customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Par Tech MENU Loyalty and Discounts for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Par Tech MENU Loyalty and Discounts for Customer Loyalty include: CKE Restaurants, a United States based Leisure and Hospitality organisation with 7000 employees and revenues of $2.00 billion, Beef 'O' Brady's, a United States based Leisure and Hospitality organisation with 1500 employees and revenues of $220.0 million, Insomnia Cookies, a United States based Leisure and Hospitality organisation with 2500 employees and revenues of $200.0 million and many others.
Contact us if you need a completed and verified list of companies using Par Tech MENU Loyalty and Discounts, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Beef 'O' Brady's | Leisure and Hospitality | 1500 | $220M | United States | Par Tech | Par Tech MENU Loyalty and Discounts | Customer Loyalty | 2024 | n/a |
In 2024, Beef 'O' Brady's implemented Par Tech MENU Loyalty and Discounts across its United States restaurant footprint. Beef 'O' Brady's selected PAR MENU together with PAR Punchh to modernize omnichannel ordering and loyalty capabilities, combining first party ordering with integrated loyalty and offers in the Customer Loyalty category.
The Par Tech MENU Loyalty and Discounts deployment assigned PAR MENU to omnichannel order capture, digital menu management, and checkout orchestration, while PAR Punchh was configured to manage loyalty enrollment, rewards, targeted offers, and discount redemption workflows. Configuration work focused on offer orchestration, loyalty tiering, and redemption validation to align digital checkout and in store acceptance processes.
Integrations linked first party ordering channels to the loyalty and offers engine so that order events, offer eligibility, and redemptions are synchronized in near real time across web, mobile, and in store touchpoints. Operational coverage spanned customer engagement, marketing, digital ordering, and store operations teams across Beef 'O' Brady's United States locations, with unified order and loyalty event flows to support campaign delivery and offer validation.
Governance was adjusted to centralize campaign and offer management between marketing and operations, updating workflows for menu pricing, promotion cadence, and reward rule governance. The combined PAR MENU and PAR Punchh approach was implemented to improve digital ordering and customer engagement outcomes by tightly coupling first party ordering with loyalty driven offers.
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CKE Restaurants | Leisure and Hospitality | 7000 | $2.0B | United States | Par Tech | Par Tech MENU Loyalty and Discounts | Customer Loyalty | 2022 | n/a |
In 2022, CKE Restaurants implemented Par Tech MENU Loyalty and Discounts to upgrade its digital loyalty program across the Carl's Jr. and Hardee's brands in the United States. The initiative targets Customer Loyalty by centralizing loyalty, offers, campaign automation and analytics into a single engagement platform for both brands.
The deployment leverages PAR Punchh as the loyalty and engagement platform and was configured with functional modules for loyalty account management, offer orchestration, campaign automation engines, and analytics dashboards. Par Tech MENU Loyalty and Discounts was set up to manage enrollment, reward rules, targeted offer delivery, campaign workflows and engagement tracking to support CRM-driven guest communications.
Operational coverage was systemwide across Carl's Jr. and Hardee's in the United States, positioning the application to drive CRM and loyalty outcomes across marketing and guest engagement functions. Governance focused on centralized campaign governance and standardized offer configuration and automation processes to harmonize loyalty operations across both brands.
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Insomnia Cookies | Leisure and Hospitality | 2500 | $200M | United States | Par Tech | Par Tech MENU Loyalty and Discounts | Customer Loyalty | 2024 | n/a |
In 2024 Insomnia Cookies implemented Par Tech MENU Loyalty and Discounts across its 240 plus store footprint in the United States, selecting the platform to centralize Customer Loyalty and engagement capabilities. The deployment is presented as an enterprise loyalty and offers platform intended to drive CRM and loyalty outcomes while increasing spend across channels.
The implementation emphasizes core Customer Loyalty capabilities common to the category, including loyalty enrollment and membership management, points accrual and redemption, targeted offers and couponing, and campaign orchestration for tiered rewards. Configuration focus included customer segmentation and program rule engines to support personalized promotions and omnichannel redemption, with built in reporting to support campaign monitoring and loyalty program administration.
Operational coverage spans marketing, operations, and store teams, using Par Tech MENU Loyalty and Discounts to coordinate offers across in store point of sale and digital ordering channels and to consolidate customer engagement workflows. Rollout was executed as an enterprise program across Insomnia Cookies locations, with centralized governance over promotional rules and campaign execution to align store level operations with brand marketing objectives.
The stated objective for the Par Tech MENU Loyalty and Discounts implementation is to boost visit frequency and customer engagement and to increase spend across channels, positioning the solution as the primary CRM oriented loyalty engine for Insomnia Cookies in the United States.
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