List of Piggy Email Marketing Customers
Maarssen, 3605,
Netherlands
Since 2010, our global team of researchers has been studying Piggy Email Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Piggy Email Marketing for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Piggy Email Marketing for Marketing Automation include: Pizza Beppe, a Netherlands based Leisure and Hospitality organisation with 500 employees and revenues of $30.0 million, Takumi Netherlands, a Netherlands based Leisure and Hospitality organisation with 180 employees and revenues of $10.0 million, Sushito Netherlands, a Netherlands based Leisure and Hospitality organisation with 110 employees and revenues of $6.0 million and many others.
Contact us if you need a completed and verified list of companies using Piggy Email Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Piggy Email Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Pizza Beppe | Leisure and Hospitality | 500 | $30M | Netherlands | Piggy | Piggy Email Marketing | Marketing Automation | 2021 | n/a |
In 2021, Pizza Beppe implemented Piggy Email Marketing to power a customer loyalty and communications program. The deployment focused on launching a Piggy-powered loyalty club to build a first-party customer database and drive repeat visits across the Netherlands. Piggy Email Marketing is used as a Marketing Automation solution to centralize member outreach, campaign orchestration, and retention messaging for the brand.
The implementation emphasized loyalty points management and transaction logging, recording over 2,500 loyalty transactions and issuing 87,000 reward points in the first year. Configuration included automated email communications, member segmentation, and scheduled touchpoints to sustain repeat visits and maintain the loyalty ledger.
Operational coverage targeted marketing and customer engagement functions across Pizza Beppe sites in the Netherlands, with the loyalty club serving as the primary source of customer profile and activity data. The architecture relied on application-hosted campaign orchestration and in-platform data capture within Piggy Email Marketing to manage member enrollment and ongoing communications.
Governance and rollout centered on enrollment workflows, email frequency rules, and campaign segmentation to govern member communications and retention processes. Pizza Beppe continues to use Piggy Email Marketing to stay in touch with members in the Netherlands, with the case reporting 87,000 points rewarded and more than 2,500 loyalty transactions in the first year.
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Sushito Netherlands | Leisure and Hospitality | 110 | $6M | Netherlands | Piggy | Piggy Email Marketing | Marketing Automation | 2022 | n/a |
In 2022, Sushito Netherlands implemented Piggy Email Marketing, deploying Piggy's digital loyalty platform alongside the Marketing Automation capability to centralize customer loyalty tracking and targeted communications. The implementation marked a move from analogue stamp cards to a data driven loyalty program that recorded over 4,000 loyalty transactions and 120,000 points rewarded in the first quarter. Piggy Email Marketing was used to operationalize segmentation and targeted marketing workflows derived from loyalty events.
Configuration focused on customer segmentation, points based entitlements, and automated campaign triggers, which aligns with Marketing Automation standard workflows for segment creation, campaign orchestration, and event triggered messaging. Operational scope centered on Sushito Netherlands marketing and customer engagement functions, where customer data from digital stamp activity populated segments for email campaigns and retention programs. Governance and rollout emphasized switching physical loyalty handling to platform based processes, with controls for segment definitions, points accounting, and campaign automation rules to sustain ongoing targeted communications.
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Takumi Netherlands | Leisure and Hospitality | 180 | $10M | Netherlands | Piggy | Piggy Email Marketing | Marketing Automation | 2021 | n/a |
In 2021, Takumi Netherlands implemented Piggy Email Marketing as its Marketing Automation platform to digitize the stamp card loyalty program across its Netherlands restaurants. The deployment centralized loyalty enrollment and campaign infrastructure using Piggy's loyalty and marketing tools, shifting physical stamp cards to a digital loyalty flow and routing promotional activity through email and local marketing.
The configuration paired Piggy Email Marketing with Piggy loyalty capabilities to manage loyalty enrollment, points issuance, transaction capture, and customer segmentation. Functional modules implemented included email newsletters, Automations for triggered and scheduled campaigns, and a CRM layer to maintain customer profiles and loyalty balances. These Marketing Automation capabilities were used to orchestrate newsletter promotions and localized offers tied to store activity.
Operational coverage spanned Takumi restaurants across the Netherlands, aligning store operations with central marketing for campaign execution and loyalty redemption. The implementation impacted marketing and store operations teams by consolidating promotional workflows and loyalty management within Piggy Email Marketing and the Piggy loyalty backend. Transaction capture and points awarding were handled through Piggy's loyalty and marketing tools to link customer activity to CRM records.
The customer case reports 27,000 loyalty transactions and issuance of over 1,300,000 points in the first six months, with a reported purchase value exceeding €1,200,000. Promotion channels explicitly included newsletter and local marketing driven by Piggy Email Marketing automations, consolidating loyalty engagement and campaign delivery in a single Marketing Automation application.
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