AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of Playable Leadfamly Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Aalborg Boldspilklub Leisure and Hospitality 73 $10M Denmark Playable Playable Leadfamly Marketing Automation 2021 n/a In 2021 Aalborg Boldspilklub implemented Playable Leadfamly to introduce Marketing Automation on its public website, deploying Playable Leadfamly to support website-driven lead capture and fan engagement for the club's marketing function. The implementation centers on on-site interactive campaign components and web widgets, aligning the Playable Leadfamly application with the club’s digital marketing and audience acquisition activities. Technical deployment relied on client side embedding of Playable Leadfamly widgets and forms into site pages, with campaign configuration and automation workflows managed through the Playable Leadfamly interface. Functional capabilities implemented include on-site lead capture, campaign orchestration, audience segmentation and analytics instrumentation to support marketing and fan engagement workflows, with operational ownership and governance maintained by the club’s marketing team for content placement and campaign administration.
Adidas Retail 46045 $27.8B Germany Playable Playable Leadfamly Marketing Automation 2023 n/a In 2023 Adidas implemented Playable Leadfamly on its public website, deploying Playable Leadfamly as part of its Marketing Automation stack. The implementation is explicitly web facing, embedded into adidas.com to capture and engage consumer traffic through interactive marketing experiences. The Playable Leadfamly deployment centers on campaign orchestration and interactive lead capture capabilities typical of Marketing Automation platforms, including configurable engagement widgets, form gating and visitor segmentation workflows. Configuration work focused on templated creative assets and campaign logic to support sequential engagement flows, personalization rules and consent capture aligned with marketing operations needs. Operational coverage is site level on adidas.com, with primary business functions impacted including digital marketing, e commerce merchandising and customer acquisition teams. The implementation was instrumented into page templates and content zones to enable rapid campaign launches and iterative creative testing without backend code changes. Governance is organized under marketing operations, with campaign lifecycle controls for creative approval, data capture policies and audience segmentation. Playable Leadfamly was positioned to standardize interactive campaign templates and hand off execution to regional digital teams, preserving centralized oversight of campaign configuration and privacy controls.
Adidas Germany Retail 8312 $23.2B Germany Playable Playable Leadfamly Marketing Automation 2023 n/a In 2023, Adidas Germany deployed Playable Leadfamly on its public adidas.de website. Playable Leadfamly is used as a Marketing Automation application to support on-site engagement and lead capture for the German digital marketing organization. The implementation centers on embedding interactive experiences and campaign-driven capture flows within product and promotional pages, aligning the application with e-commerce and direct marketing objectives. Configuration emphasizes interactive widgets, gamified campaign templates, form-based lead capture and audience segmentation capabilities commonly associated with Marketing Automation. Operational ownership is modeled within digital marketing and e-commerce teams in Germany, with governance focused on campaign approval workflows, content localization and consent-driven data capture. The deployment is scoped to the adidas.de domain and is positioned to manage on-site campaign orchestration and audience activation for German market campaigns using Playable Leadfamly.
Retail 100 $10M South Korea Playable Playable Leadfamly Marketing Automation 2023 n/a
Retail 206 $100M Portugal Playable Playable Leadfamly Marketing Automation 2022 n/a
Professional Services 300 $33M Australia Playable Playable Leadfamly Marketing Automation 2024 n/a
Insurance 45 $5M Denmark Playable Playable Leadfamly Marketing Automation 2021 n/a
Leisure and Hospitality 350 $230M Denmark Playable Playable Leadfamly Marketing Automation 2021 n/a
Insurance 10 $130M Denmark Playable Playable Leadfamly Marketing Automation 2023 n/a
Leisure and Hospitality 200 $30M Netherlands Playable Playable Leadfamly Marketing Automation 2022 n/a
Showing 1 to 10 of 109 entries

Buyer Intent: Companies Evaluating Playable Leadfamly

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