List of Pro Xtra Loyalty Program Customers
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United States
Since 2010, our global team of researchers has been studying Pro Xtra Loyalty Program customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Pro Xtra Loyalty Program for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Pro Xtra Loyalty Program for Customer Loyalty include: Home Depot, a United States based Retail organisation with 470000 employees and revenues of $159.51 billion, The Home Depot Canada, a Canada based Retail organisation with 34100 employees and revenues of $10.00 billion, The Home Depot Mexico, a Mexico based Retail organisation with 15000 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using Pro Xtra Loyalty Program, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Pro Xtra Loyalty Program customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Home Depot | Retail | 470000 | $159.5B | United States | In-House Applications | Pro Xtra Loyalty Program | Customer Loyalty | 2012 | n/a |
In 2012, Home Depot launched the Pro Xtra Loyalty Program as an in-house customer loyalty initiative focused on professional customers in the United States. The Pro Xtra Loyalty Program is categorized as Customer Loyalty and was designed to capture purchase behavior and deliver rewards and incentives to drive repeat business among trades and professional buyers.
The implementation centers on functional modules for purchase tracking, quarterly rewards, paint incentives, volume pricing, and mobile Virtual ID functionality. The program later added tiered membership levels Member, Elite, and VIP, and was expanded with mobile-first perks and enhanced personalization and business tools from 2020 to 2023 to support differentiated benefits and segmentation.
Deployment is maintained as an in-house application stack with mobile-enabled features to support Virtual ID and member access through Home Depot digital channels. The architecture emphasizes account-level purchase visibility and tier logic to enable volume pricing and targeted incentive delivery, consistent with Customer Loyalty platform workflows for professional customer relationship management.
Operational ownership spans merchandising, pricing, CRM and marketing functions for professional accounts across the United States, with the loyalty configuration driving business-facing tools for repeat purchase management. Governance of Pro Xtra has incorporated membership tier controls and personalization rules, and the program explicitly aims to improve personalization and business tools while driving repeat business for professional customers.
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The Home Depot Canada | Retail | 34100 | $10.0B | Canada | In-House Applications | Pro Xtra Loyalty Program | Customer Loyalty | 2012 | n/a |
In 2012, The Home Depot Canada implemented the Pro Xtra Loyalty Program as its Customer Loyalty offering for Canadian professional customers. The Pro Xtra Loyalty Program is an in-house application adapted for Canada to deliver quarterly rewards, paint reward tiers, purchase tracking, Local Pro lead services and pro-specific pricing across homedepot.ca and the mobile app.
The implementation centers on a membership and rewards engine that manages tiered paint rewards and quarterly reward issuance, a purchase tracking capability that attributes transactions to Pro accounts, and a Local Pro lead service module that surfaces pro requests to registered trades. Functional modules include account and profile management, rewards redemption workflows, promotional and pricing rule configuration for pro-specific pricing, and CRM-oriented membership segmentation used for targeted communications.
Integrations inferred from public documentation include synchronization with the Home Depot mobile app and purchase-tracking tools to unify online and in-store transactions under Pro accounts, enabling pro pricing and reward accrual across channels. Operational coverage is focused on Canadian Pros and spans e-commerce, mobile, merchandising and store-facing workflows, with governance defined by membership rules, reward cadence and localization of pricing and offers for the Canadian market.
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The Home Depot Mexico | Retail | 15000 | $100M | Mexico | In-House Applications | Pro Xtra Loyalty Program | Customer Loyalty | 2012 | n/a |
In 2012, The Home Depot Mexico is inferred to have adopted the Pro Xtra Loyalty Program within the Customer Loyalty portfolio as part of a company-wide loyalty and CRM strategy. Corporate communications from The Home Depot indicate Pro Xtra enhancements were applied across North American operations, and local Mexican Pro pages display pro customer features consistent with the Pro Xtra Loyalty Program, supporting an inferred deployment in Mexico rather than an explicitly branded local launch.
Implementation signals emphasize trade customer functionality, specifically pro pricing, jobsite delivery, and pro account services visible on public Home Depot Mexico sites. These elements align with Customer Loyalty category capabilities such as account-based pricing, membership and enrollment workflows, and centralized pro account management, indicating configuration of loyalty rules and pro customer service processes.
Operational coverage is inferred to span Home Depot Mexico retail stores and e-commerce channels and to touch sales, marketing, customer service and fulfillment workflows that serve professional customers. Governance and rollout appear coordinated through corporate loyalty and CRM leadership with enhancements announced at the North American level, and the presence of Pro business functionality on local Mexican pages supports a Mexico implementation signal without a separately documented local product naming convention.
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