List of PureCars AutoMiner CDP Customers
Charleston, 29401, SC,
United States
Since 2010, our global team of researchers has been studying PureCars AutoMiner CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased PureCars AutoMiner CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using PureCars AutoMiner CDP for Customer Data Platform include: Asbury Automotive Group, a United States based Automotive organisation with 14200 employees and revenues of $9.80 billion, Rusnak Auto Group, a United States based Automotive organisation with 70 employees and revenues of $29.0 million, Herb Chambers Companies, a United States based Automotive organisation with 20 employees and revenues of $4.0 million and many others.
Contact us if you need a completed and verified list of companies using PureCars AutoMiner CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Asbury Automotive Group | Automotive | 14200 | $9.8B | United States | PureCars | PureCars AutoMiner CDP | Customer Data Platform | 2023 | n/a |
In 2023 Asbury Automotive Group is inferred to have added the PureCars AutoMiner CDP to centralize first-party customer data for CRM and marketing activation. Asbury maintains a long-standing PureCars relationship for digital advertising and customer marketing across sales and fixed ops, with documented year-over-year cost efficiency gains across New, Used/CPO and Service that frame the AutoMiner CDP adoption.
PureCars AutoMiner CDP, classified as a Customer Data Platform, would be used to assemble unified customer profiles, perform identity resolution across touchpoints, and build persistent audience segments for activation. Typical Customer Data Platform capabilities inferred for this deployment include data ingestion from dealer systems, deterministic profile stitching, segment creation, and audience export for advertising and CRM activation.
Operationally the implementation would extend across Asbury business functions for sales and fixed ops, supporting New vehicle, Used and CPO channels plus Service marketing workflows. Integrations are likely focused on downstream CRM and marketing activation channels to close the loop on paid digital advertising and onsite marketing, aligning customer records with PureCars advertising stacks and dealer marketing operations.
Governance and process changes implied by the PureCars AutoMiner CDP adoption emphasize centralizing first-party data to standardize audience orchestration and CRM synchronization, enabling consistent segmentation and activation across dealer networks. The existing PureCars relationship and documented cost efficiency gains provide the operational rationale for centralizing customer data with the PureCars AutoMiner CDP, while detailed outcomes and measured impacts are not specified in source materials.
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Herb Chambers Companies | Automotive | 20 | $4M | United States | PureCars | PureCars AutoMiner CDP | Customer Data Platform | 2023 | n/a |
In 2023 Herb Chambers Companies appears to have begun using PureCars AutoMiner CDP as a Customer Data Platform to consolidate first-party customer data and support vehicle pricing, online merchandising and retail CRM workflows. Herb Chambers is listed as a PureCars Value Report customer and the timing aligns with PureCars adding AutoMiner CDP in 2023, so usage of PureCars AutoMiner CDP is inferred from their visible Value Report and digital merchandising integration on dealer sites.
The implementation narrative centers on integrating PureCars Value Report outputs and dealer site digital merchandising with a unified customer profile layer in PureCars AutoMiner CDP, enabling profile consolidation, audience segmentation and marketing activation. Operational coverage is dealer-facing, connecting online vehicle merchandising and pricing signals to retail CRM and sales functions, and the setup is proportionate to a small dealer organization focusing on inventory conversion and buyer confidence. Governance and rollout likely prioritized dealer site merchandising workflows and targeted marketing orchestration, while outcomes tied to this integration are improved buyer confidence and inventory conversion as noted in the source evidence.
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Rusnak Auto Group | Automotive | 70 | $29M | United States | PureCars | PureCars AutoMiner CDP | Customer Data Platform | 2023 | n/a |
In 2023 Rusnak Auto Group implemented PureCars AutoMiner CDP as a Customer Data Platform to underpin data driven marketing and audience activation for service operations. Rusnak had an existing commercial relationship with PureCars prior to 2023 and likely adopted the PureCars AutoMiner CDP following PureCars acquisition of The AutoMiner in 2023 to centralize customer profiling and activation workflows.
The deployment centered on CRM segmentation and audience activation capabilities native to the PureCars AutoMiner CDP, with configuration focused on unified customer profiles, rule based segmentation, and campaign orchestration for fixed ops. Functional coverage emphasized marketing campaign audience creation and service retention messaging, aligning CRM segments with targeted service offers.
Integrations were concentrated on upstream data ingestion into the Customer Data Platform and downstream activation into Rusnak’s CRM and marketing channels to execute a five week repair order campaign. Operational scope covered marketing and service operations teams, enabling coordinated audience handoffs between campaign orchestration in the PureCars AutoMiner CDP and operational workflows in the CRM system.
Governance followed a campaign driven rollout with cross functional coordination between marketing and service operations to validate audience quality and acceptance criteria before activation. The five week campaign executed via PureCars AutoMiner CDP produced more than 2,000 repair orders, an explicit outcome that increased service revenue and supported retention objectives.
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