List of Q2 SMART Customers
Q2 Holdings, Inc.
10355 Pecan Park Boulevard,
Austin, 78729, TX,
United States
Austin, 78729, TX,
United States
1 833-444-3469
Professional Services
2548
$795M
Since 2010, our global team of researchers has been studying Q2 SMART customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Q2 SMART for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Q2 SMART for Marketing Automation include: Lake Michigan Credit Union, a United States based Banking and Financial Services organisation with 1534 employees and revenues of $490.0 million, GreenState Credit Union, a United States based Banking and Financial Services organisation with 852 employees and revenues of $350.0 million, Founders Federal Credit Union, a United States based Banking and Financial Services organisation with 802 employees and revenues of $262.0 million, Androscoggin Bank, a United States based Banking and Financial Services organisation with 200 employees and revenues of $50.0 million, Peoples Bank of Alabama, a United States based Banking and Financial Services organisation with 290 employees and revenues of $39.0 million and many others.
Contact us if you need a completed and verified list of companies using Q2 SMART, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Q2 SMART customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Androscoggin Bank | Banking and Financial Services | 200 | $50M | United States | Q2 Software | Q2 SMART | Marketing Automation | 2020 | n/a |
In 2020 Androscoggin Bank implemented Q2 SMART to introduce Marketing Automation capabilities into its digital banking stack. The deployment was governed by the bank's Digital Systems, Risk and Reporting function in Lewiston ME, where Q2 SMART was managed alongside Q2 Online Banking and Q2 Co-Pilot under centralized product ownership.
Configuration emphasized campaign management, customer segmentation, automated messaging and analytics instrumentation consistent with Marketing Automation platforms, with rule based workflows to support account level and channel specific communications. Integrations explicitly referenced in operational notes include Payment Exchange, iPay Billpay and JackHenry SmartPay Services, and day to day responsibilities covered monthly and daily reporting, fraud tracking and quality control under a product owner model for systems specialist oversight.
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Founders Federal Credit Union | Banking and Financial Services | 802 | $262M | United States | Q2 Software | Q2 SMART | Marketing Automation | 2019 | n/a |
In 2019, Founders Federal Credit Union deployed Q2 SMART as a Marketing Automation solution to drive targeted member outreach for an alternative lending product, QCash, marketed as Express Loans. The effort was coordinated with Q2 Discover, Q2 Innovation Studio and the Q2 Digital Banking Platform to create a unified digital channel for identifying and engaging at-risk members who were using title, check cashing and finance companies.
Q2 SMART was configured to operationalize member segmentation, automated campaign orchestration and personalized offer delivery consistent with Marketing Automation workflows. Functional capabilities implemented included data-driven audience identification, triggered outreach, personalized messaging, and campaign performance tracking, with campaign logic aligned to lending eligibility to ensure offers targeted qualified members.
Integration work used Q2 Innovation Studio to embed the third-party QCash application flow directly into the Q2 Digital Banking Platform, enabling members to learn about and engage with Express Loans within their online banking experience. Q2 Discover provided the member insights that fed Q2 SMART campaigns, creating a closed loop from identification to conversion across digital channels and lending operations.
Governance required coordination between digital delivery, lending operations and marketing to bind campaign eligibility to underwriting criteria and control offer presentation. Reported outcomes from the deployment include 10X loan volume growth within 90 days, a 10X reduction in interest payments for at-risk members, and more than $600,000 in ROI within less than one year, with members able to pay off multiple payday loans upon funding. The deployment illustrates how Q2 SMART Marketing Automation was used to operationalize targeted financial product distribution inside core digital banking workflows.
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GreenState Credit Union | Banking and Financial Services | 852 | $350M | United States | Q2 Software | Q2 SMART | Marketing Automation | 2022 | n/a |
In 2022 GreenState Credit Union implemented Q2 SMART, a Marketing Automation application from Q2 Software, as part of a coordinated upgrade of its Q2 digital banking stack. The deployment was executed within a three-year digital roadmap led by Vice President of Digital Transformation Scott Schmidt and a steering group charged with orchestration across digital and branch channels.
Q2 SMART was configured to centralize member profile orchestration and automated campaign workflows, enabling ongoing segmentation and dynamic offer decisioning rather than one-time data pulls. The implementation emphasized administrative automation through the application interface, allowing marketing teams to define profile targets and let the system execute documentation and decisioning on the back end. Q2 SMART was used to provision targeted loan and product offers within online banking flows and to support marketing automation use cases such as lead generation, nurture sequences, and pre-qualified offer presentation.
The Q2 SMART deployment was delivered alongside other Q2 solutions included in the roadmap, notably SavvyMoney and the EVE Extract, and was instrumented to work within GreenState’s Q2-hosted digital banking environment. SavvyMoney remained part of the dashboard experience, giving members credit score visibility and enabling branch staff to surface real-time pre-qualified offers through the same digital session. Operational scope included digital channels, branch staff workflows, marketing and lending functions across GreenState’s 29 office locations and its membership base spanning Iowa, Illinois, Wisconsin, Nebraska, and South Dakota.
Governance followed a centralized program model with executive sponsorship from the VP of Digital Transformation and a steering group that prioritized lean, efficiency-driven processes. GreenState reported explicit outcomes from the combined Q2 solution set, including generating one million dollars in new home equity loans and credit card originations within eight months, signing up approximately 2,000 new members per month, and a reported rise in Net Promoter Score as members adopted credit score and financial wellness features. Q2 SMART is described by the credit union as enabling the organization to do more with fewer manual administrative tasks, while supporting cross-functional engagement between marketing, branch, and lending operations.
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Hyden Citizens Bank | Banking and Financial Services | 34 | $5M | United States | Q2 Software | Q2 SMART | Marketing Automation | 2022 | n/a |
In 2022, Hyden Citizens Bank deployed Q2 SMART as its Marketing Automation solution on its public website. Q2 SMART is embedded to manage digital engagement workflows and to deliver marketing automation capabilities directly within the bank's customer-facing site.
The implementation leverages Q2 SMART modules common to the Marketing Automation category, including campaign orchestration, segmentation and personalization, form based lead capture, automated email workflows, and behavioral trigger management. Configuration emphasizes channel specific templates and audience segmentation rules to support targeted communications tied to online banking entry points.
Integration is focused on the bank website and customer portal, with Q2 SMART scripted into the site front end to capture visitor signals and activate campaigns from the login and support pages. Operational scope centers on marketing and digital channels for a 34 person community bank, with centralized configuration and ongoing campaign governance managed by the bank's digital channel owner to control content, segmentation, and cadence.
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Lake Michigan Credit Union | Banking and Financial Services | 1534 | $490M | United States | Q2 Software | Q2 SMART | Marketing Automation | 2020 | n/a |
In 2020 Lake Michigan Credit Union deployed Q2 SMART for Marketing Automation on its public website to centralize digital customer engagement and campaign execution. Q2 SMART is implemented as the bank's website-facing marketing automation engine and is used to drive web personalization and automated outreach from site interactions.
The implementation leverages category-aligned capabilities typical of Marketing Automation, including behavior-driven triggers and audience segmentation, email campaign orchestration, form and lead capture workflows, and web content personalization and analytics. Configuration is oriented to web channel event capture and automated journey orchestration, with rule-based segmentation and campaign scheduling configured in Q2 SMART to support ongoing digital marketing operations.
Operational ownership for the Q2 SMART deployment sits with marketing and digital experience teams, extending into retail banking channels for customer engagement use cases. Governance was structured around centralized campaign approval, content staging and scheduling workflows, and defined segmentation rules to ensure consistent messaging across the website and digital campaigns.
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Banking and Financial Services | 290 | $39M | United States | Q2 Software | Q2 SMART | Marketing Automation | 2020 | n/a |
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Buyer Intent: Companies Evaluating Q2 SMART
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Q2 SMART Coverage
Q2 SMART is a Marketing Automation solution from Q2 Software.
Companies worldwide use Q2 SMART, from small firms to large enterprises across 21+ industries.
Organizations such as Lake Michigan Credit Union, GreenState Credit Union, Founders Federal Credit Union, Androscoggin Bank and Peoples Bank of Alabama are recorded users of
Q2 SMART for Marketing Automation.
Companies using Q2 SMART are most concentrated in Banking and Financial Services, with adoption spanning over 21 industries.
Companies using Q2 SMART are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Q2 SMART across Americas, EMEA, and APAC.
Companies using Q2 SMART range from small businesses with 0-100 employees - 16.67%, to mid-sized firms with 101-1,000 employees - 66.67%, large organizations with 1,001-10,000 employees - 16.67%, and global enterprises with 10,000+ employees - 0%.
Customers of Q2 SMART include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Q2 SMART customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.