List of Qualtrics Strategic Research Customers
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Since 2010, our global team of researchers has been studying Qualtrics Strategic Research customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Qualtrics Strategic Research for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Qualtrics Strategic Research for Analytics and BI include: Samsung Electronics France, a France based Manufacturing organisation with 4500 employees and revenues of $3.24 billion, Stance, a United States based Retail organisation with 300 employees and revenues of $150.0 million, Sweat Australia, a Australia based Leisure and Hospitality organisation with 60 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using Qualtrics Strategic Research, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Qualtrics Strategic Research customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Samsung Electronics France | Manufacturing | 4500 | $3.2B | France | Qualtrics | Qualtrics Strategic Research | Analytics and BI | 2020 | n/a |
In 2020, Samsung Electronics France deployed Qualtrics Strategic Research to support in-market consumer research. The Analytics and BI application was provisioned as a centralized research platform for product and brand teams across France and into Europe.
The implementation leverages Qualtrics Strategic Research capabilities, using Strategic Research and ProductXM workflows to run rapid consumer studies including concept testing, ad evaluation and product feedback. Functional workflows implemented cover end to end market research design, survey orchestration, sample handling and fast time to insight reporting aligned to product and brand decision cycles.
The deployment follows a cloud delivered survey and analytics model typical of Analytics and BI platforms, with in-market research teams operating the platform to field studies and deliver insights to product management and brand marketing. Operational scope explicitly includes Samsung's in-market research teams in France and extends to support of European market teams.
Governance focused on standardizing survey templates, reporting formats and study review processes to accelerate study turnaround and ensure consistency across campaigns. Qualtrics Strategic Research enabled faster insights for product and brand teams by streamlining concept and ad testing workflows and consolidating market research outputs within a single Analytics and BI application.
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Stance | Retail | 300 | $150M | United States | Qualtrics | Qualtrics Strategic Research | Analytics and BI | 2019 | n/a |
In 2019, Stance implemented Qualtrics Strategic Research to formalize consumer feedback for apparel product development. Stance used Qualtrics Strategic Research, an Analytics and BI application, to support product development and marketing functions across its Americas region.
The deployment leveraged ProductXM and Strategic Research capabilities within the Qualtrics platform to operationalize pre-launch concept testing and structured product feedback loops. Configurations emphasized reusable survey templates, concept comparison workflows, and segmentation-based sampling to accelerate design validation. The implementation treated Qualtrics Strategic Research as a cloud-hosted research orchestration layer, centralizing consumer inputs into product decision workflows.
Operational scope centered on product and marketing teams, with standardized research governance and formal workflow handoffs from consumer insights into seasonal design reviews. The program delivered faster, consumer-driven design validation and improved hit-rate for seasonal product lines.
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Sweat Australia | Leisure and Hospitality | 60 | $15M | Australia | Qualtrics | Qualtrics Strategic Research | Analytics and BI | 2020 | n/a |
In 2020, Sweat Australia implemented Qualtrics Strategic Research to capture in-app product and user-experience feedback as part of its Analytics and BI tooling. The deployment emphasized research-led personalization, using Experience iD and market research workflows to inform digital journey adjustments aimed at increasing trial-to-paid conversions, and it supported product and digital experience teams across global markets.
Qualtrics Strategic Research was configured to handle product-feedback collection and structured research instrumentation, including experience identification, respondent segmentation, and iterative survey design. Implementation focused on linking in-app feedback to user journeys, enabling teams to translate qualitative and quantitative signals into personalization rules and product prioritization inputs.
Operational coverage centered on product management and digital experience functions, with governance layered around standardized research protocols and cross-team workflows for experiment design and personalization rollouts. The program explicitly targeted personalization of digital journeys and increasing trial-to-paid conversions as primary outcomes while maintaining centralized research artifacts and segmentation logic to support ongoing market and product feedback cycles.
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Buyer Intent: Companies Evaluating Qualtrics Strategic Research
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