List of Realytics Customers
Since 2010, our global team of researchers has been studying Realytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Realytics for Marketing Analytics, Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Realytics for Marketing Analytics, Customer Analytics include: Pierre Fabre S.A, a France based Life Sciences organisation with 9600 employees and revenues of $2.64 billion, Leboncoin, a France based Professional Services organisation with 1500 employees and revenues of $527.0 million, Shein Japan, a Japan based Retail organisation with 100 employees and revenues of $400.0 million, Basic-Fit Netherlands, a Netherlands based Leisure and Hospitality organisation with 2011 employees and revenues of $325.0 million, Mondial Tissus France, a France based Retail organisation with 1100 employees and revenues of $162.0 million and many others.
Contact us if you need a completed and verified list of companies using Realytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Realytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alloresto France | Distribution | 150 | $20M | France | Realytics | Realytics | Marketing Analytics,Customer Analytics | 2016 | n/a |
In 2016 Alloresto France implemented Realytics to measure and optimize TV-driven online orders. The deployment positioned Realytics within the Marketing Analytics,Customer Analytics stack to support marketing and advertising teams focused on drive to web campaigns.
Implementation centered on Realytics AdPerformance and Digital Follow-up capabilities, which were configured to attribute TV exposure to online behavior and to seed retargeting audiences. Functional workflows included TV-to-digital attribution, campaign-level performance reporting, and audience segmentation for follow-up digital ads. The Realytics application was used to instrument ad exposure signals and align them to web conversion events.
The program operated in France and mapped to Alloresto France marketing and acquisition workflows, optimizing the online order funnel by targeting TV-engaged users with digital retargeting. Realytics served as the attribution and audience orchestration engine for campaign follow-up and retargeting activation.
Realytics reported that the Digital Follow-up retargeting program produced a twofold increase in click-through rate, acquisition costs were reduced by approximately threefold, and conversions increased by 200 percent. Those outcomes were reported by Realytics as part of the AdPerformance implementation and were specific to the drive to web advertising use case in France. The Alloresto France Realytics Marketing Analytics,Customer Analytics deployment demonstrates application-level attribution and audience retargeting applied to broadcast-driven digital acquisition.
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Basic-Fit Netherlands | Leisure and Hospitality | 2011 | $325M | Netherlands | Realytics | Realytics | Marketing Analytics,Customer Analytics | 2019 | n/a |
In 2019, Basic-Fit Netherlands implemented Realytics on their website. Realytics is deployed as Marketing Analytics,Customer Analytics to instrument web sessions and capture customer behavioral events for online membership and engagement analysis. The deployment focuses on client-side web instrumentation and server-side aggregation of event data to support digital marketing and e-commerce reporting for the Netherlands market. The implementation is positioned to deliver session-level tracking, event orchestration, and aggregated customer signals for marketing and customer analytics functions.
Functional capabilities implemented align with typical Marketing Analytics,Customer Analytics workflows, including event tracking, customer segmentation, cohort and funnel analysis, campaign attribution, and lifecycle analytics. Operational ownership is centered within digital marketing and CRM teams to consolidate marketing analytics and customer analytics reporting and to streamline campaign measurement workflows. Implementation emphasis is on analytics configuration and measurement governance for the website channel rather than on named backend integrations.
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bett1 Germany | Retail | 50 | $50M | Germany | Realytics | Realytics | Marketing Analytics,Customer Analytics | 2025 | n/a |
In 2025, bett1 Germany deployed Realytics as its Marketing Analytics,Customer Analytics solution to instrument and analyze visitor behavior on its primary website. Realytics is implemented to support marketing measurement and customer analytics workflows within bett1 Germanys direct retail operations.
The implementation emphasizes web event instrumentation and session-level behavior analytics, with configuration of event schemas, conversion funnels, and customer segmentation capabilities. Realytics is configured for dashboarding and reporting to surface campaign performance, cohort analysis, and segmented behavioral insights, capturing page events, product interactions, and checkout flows.
Operational ownership is assigned to marketing and e-commerce teams in Germany, with deployment scoped to the public website and the site tagging layer for consistent event capture. Governance includes standardized event naming conventions, role-based access to Realytics dashboards, and an iterative rollout and data quality validation process for tagging and reporting across marketing campaigns.
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Bienici France | Construction and Real Estate | 150 | $29M | France | Realytics | Realytics | Marketing Analytics,Customer Analytics | 2017 | n/a |
In 2017 Bienici France implemented Realytics on their website as the primary Marketing Analytics,Customer Analytics solution to capture site behavioral and campaign performance data. The deployment positioned Realytics to serve marketing and product decisioning, establishing a clear relationship between Bienici France, Realytics, Marketing Analytics,Customer Analytics and the marketing and product business functions.
The implementation focused on configuring event tagging and session-level data capture within Realytics, with functional capabilities oriented toward conversion funnel analysis, audience segmentation, cohort analysis, and campaign attribution. Realytics dashboards and reporting were instrumented to surface behavioral metrics and funnel drop off, aligning with standard Marketing Analytics,Customer Analytics workflows for digital customer measurement.
Operationally the Realytics instance was embedded via site tagging and governed by Bienici France marketing stakeholders, with the platform consumed primarily by marketing and product teams for campaign measurement and user behavior insight. The scope of the deployment was the Bienici website, with data ingestion and event taxonomy designed to support iterative analysis and campaign optimization workflows.
Governance was implemented through tagging standards and analytics ownership in the marketing organization, including structured naming conventions and routine review cycles for dashboards and segments. Training and documentation supported steady-state operations and ensured Realytics became the authoritative source for Marketing Analytics,Customer Analytics on the Bienici site.
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Bostik USA | Manufacturing | 150 | $42M | United States | Realytics | Realytics | Marketing Analytics,Customer Analytics | 2019 | n/a |
In 2019 Bostik USA implemented Realytics on their website to provide Marketing Analytics,Customer Analytics capabilities for marketing and digital measurement. The deployment focused on web-level instrumentation, embedding Realytics tracking tags across the corporate site to capture page and session events, feed Realytics reporting, and enable visitor-level segmentation and dashboarding.
Realytics was configured to support customer behavior tracking, session segmentation, campaign attribution, and dashboarded reporting consistent with Marketing Analytics,Customer Analytics workflows. Operational ownership resides with marketing and digital teams, with configuration centered on tag management, segmentation rules, and reporting governance to operationalize audience insights and campaign measurement via Realytics.
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Professional Services | 10 | $1M | Philippines | Realytics | Realytics | Marketing Analytics,Customer Analytics | 2018 | n/a |
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Insurance | 50 | $5M | Spain | Realytics | Realytics | Marketing Analytics,Customer Analytics | 2017 | n/a |
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Leisure and Hospitality | 65 | $20M | France | Realytics | Realytics | Marketing Analytics,Customer Analytics | 2019 | n/a |
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Professional Services | 147 | $4M | India | Realytics | Realytics | Marketing Analytics,Customer Analytics | 2024 | n/a |
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Professional Services | 10 | $1M | United Kingdom | Realytics | Realytics | Marketing Analytics,Customer Analytics | 2024 | n/a |
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Buyer Intent: Companies Evaluating Realytics
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