List of Reciproci Loyalty Customers
Bangalore, 560027,
India
Since 2010, our global team of researchers has been studying Reciproci Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Reciproci Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Reciproci Loyalty for Customer Loyalty include: Tim Hortons, a Canada based Consumer Packaged Goods organisation with 100000 employees and revenues of $4.00 billion, Apparel Group, a United Arab Emirates based Retail organisation with 22000 employees and revenues of $3.20 billion, InterMiles, a India based Leisure and Hospitality organisation with 150 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using Reciproci Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Reciproci Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Apparel Group | Retail | 22000 | $3.2B | United Arab Emirates | Reciproci | Reciproci Loyalty | Customer Loyalty | 2022 | n/a |
In 2022 Apparel Group implemented Reciproci Loyalty, a Customer Loyalty application, to establish a mobile-first, gamified Club Apparel rewards program across its multi-brand retail stores in the United Arab Emirates. The deployment was scoped to support CRM and marketing objectives focused on customer retention, with the program positioned as a retail-facing loyalty initiative across store and digital touchpoints.
Reciproci Loyalty was configured around three core modules, implemented to match typical Customer Loyalty workflows. A consumer mobile app delivered the gamified member experience and account management, a points and rewards engine handled accrual, redemption and tier logic, and an admin console centralized campaign creation, segmentation and business rule configuration. The implementation emphasized mobile-first UX patterns and gamification mechanics to drive engagement, with campaign orchestration and member lifecycle controls maintained in the administrative layer.
Operational integration tied the Reciproci Loyalty instance into Apparel Group CRM and marketing workflows and into front-line retail touchpoints across UAE stores. Governance and process changes were centered on the admin console, assigning campaign ownership to CRM and marketing teams, and establishing segmentation and campaign approval workflows to manage promotions and earned benefits. Rollout was executed as a program-level initiative across brands in the region, instrumenting loyalty at point of interaction and aligning program governance with existing marketing and store operations.
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InterMiles | Leisure and Hospitality | 150 | $15M | India | Reciproci | Reciproci Loyalty | Customer Loyalty | 2020 | n/a |
In 2020, InterMiles implemented Reciproci Loyalty to manage customer engagement, rewards, and promotions for its travel rewards program in India. Reciproci Loyalty serves as a Customer Loyalty application supporting CRM and marketing functions for member acquisition, retention, and campaign orchestration.
Core modules implemented included the loyalty platform for points earning and redemption, a personalization engine for targeted offers, and coupons and gift-cards capabilities to deliver promotional value. Configuration work focused on rules-based earning and redemption logic, catalog management, and segmentation-driven campaign workflows. These elements aligned with standard Customer Loyalty workflows such as member profiling, tier management, and reward catalogue orchestration.
The deployment centralized member profiles and campaign orchestration for InterMiles marketing and loyalty operations across India. Reciproci Loyalty was provisioned to operate within CRM and marketing workflows, enabling synchronized promotional execution and customer segmentation for travel-related offers. Integrations were oriented toward CRM and marketing systems rather than named products, reflecting the program's emphasis on cohesive engagement tooling.
Governance measures established included campaign approval workflows, role-based access for marketing and loyalty operations, and process controls for coupon issuance and gift-card lifecycle. Rollout followed a phased approach with configuration, pilot campaigns, and operational handoff to InterMiles' marketing team. The implementation narrative centers on Reciproci Loyalty as the Customer Loyalty application that structured rewards program operations and campaign management for InterMiles in 2020.
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Tim Hortons | Consumer Packaged Goods | 100000 | $4.0B | Canada | Reciproci | Reciproci Loyalty | Customer Loyalty | 2022 | n/a |
In 2022, Tim Hortons implemented Reciproci Loyalty as part of a Club Apparel and Tim Hortons integrated app project focused on loyalty and ordering, categorized under Customer Loyalty. Reciproci is listed as a featured customer and developer project descriptions tie the deployment to CRM and marketing use cases that connect ordering with loyalty.
Inferred module usage for Reciproci Loyalty includes a consumer mobile app interface, loyalty points management, and order-integration that links transactions to reward issuance. Functional capabilities referenced in product listings and developer profiles include customer profile capture, transaction-triggered point accrual, reward catalog and redemption workflows, and campaign execution tools for CRM and marketing teams.
The implementation integrated Reciproci Loyalty with Tim Hortons ordering channels and CRM and marketing systems to synchronize order events and loyalty state, using API-driven integration patterns and mobile SDK components indicated in developer artifacts. Operational coverage focused on consumer-facing digital ordering and the corporate CRM and marketing functions within the Tim Hortons digital ecosystem.
Governance emphasized centralizing loyalty configuration and policy control within marketing and CRM, aligning reward issuance to order events and establishing data synchronization and reconciliation workflows between ordering and loyalty layers. Rollout and live start timelines are estimated from project timelines and product listings, with activity shown in 2022.
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