List of Reltio MDM Customers
Redwood City, 94065, CA,
United States
Since 2010, our global team of researchers has been studying Reltio MDM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Reltio MDM for Master Data Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Reltio MDM for Master Data Management include: Pfizer, a United States based Life Sciences organisation with 81000 employees and revenues of $63.63 billion, AbbVie, a United States based Life Sciences organisation with 55000 employees and revenues of $56.33 billion and many others.
Contact us if you need a completed and verified list of companies using Reltio MDM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Reltio MDM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AbbVie | Life Sciences | 55000 | $56.3B | United States | Reltio | Reltio MDM | Master Data Management | 2024 | n/a |
In 2024, AbbVie implemented Reltio MDM as its Master Data Management platform to modernize master data across multiple domains. Reltio MDM was provisioned as a cloud-native SaaS center of consumption and integration, designed to provide scalable performance to accommodate business growth and large acquisitions such as Allergan.
Users had reported poor performance and data latency, including cases where merging a single record could take up to an hour, and scattered offline processes that undermined trust. The Reltio MDM deployment concentrated on data quality, governance rules, and affiliation management capabilities, delivering an improved user interface, high-performance record matching and merging, and Google-like search and visualization to improve data discovery and usability.
The implementation connected Reltio MDM to AbbVie’s CRMs, data lakes, and data warehouses such as Snowflake, positioning Reltio as the integration hub for downstream consumption. Functional coverage emphasized HCP and HCO affiliation and relationship management to support commercialization workflows, while enabling enterprise-wide data accessibility for analytics and operational teams.
Governance and process workstreams formalized data stewardship and automated data quality rules to restore user trust and make data more readily consumable for regulatory and commercial needs. The modern, secure cloud-native Reltio MDM platform supported scalability and centralized integration, enabling AbbVie to consolidate domain data, strengthen governance, and deliver higher quality, up-to-date data enterprise-wide.
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Pfizer | Life Sciences | 81000 | $63.6B | United States | Reltio | Reltio MDM | Master Data Management | 2024 | n/a |
In 2024, Pfizer implemented Reltio MDM to centralize Master Data Management and advance its objective of customer and patient centricity. Reltio MDM serves as the enterprise master data backbone for customer and patient domain records within Pfizer's global MDM strategy.
The Reltio MDM deployment focuses on canonical master data modeling for person and organization entities, entity resolution and survivorship to create consolidated golden records, data quality rule enforcement, stewardship workflows and user interfaces for data stewards, and metadata management for lineage and taxonomy. Configuration emphasizes configurable matching logic and automated survivorship to support authoritative master records across business processes.
Operationally the implementation is built on an API first ingestion and synchronization approach, enabling both real time and batch data flows into commercial systems and patient services applications. Integration patterns use RESTful APIs and event driven feeds to maintain master data consistency and to provision downstream consumer systems without naming specific point products.
Governance and program leadership are anchored by the Global MDM Strategy and Data Governance lead Nishth Trivedi, with formalized stewardship roles, a data governance council, documented model change control, and access controls to enforce data quality and compliance across business units. Reltio plays a central role in driving Pfizer's transformation toward customer and patient centricity, aligning Master Data Management with commercial and patient engagement functions.
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Buyer Intent: Companies Evaluating Reltio MDM
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