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List of RepTrak Reputation Management Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Acqua Minerale San Benedetto Consumer Packaged Goods 2000 $1.2B Italy RepTrak RepTrak Reputation Management Customer Experience 2018 n/a
In 2018 Acqua Minerale San Benedetto began working with RepTrak to implement RepTrak Reputation Management as part of its Customer Experience initiatives. The engagement launched as an ESG-focused reputation strategy targeting consumer awareness of the EcoGreen bottle and broader consumer-facing communications to support marketing and retail negotiation activities, with program activity starting in 2018 and estimated go-live of core measurement in 2019. The implementation emphasized reputation scoring and stakeholder measurement capabilities within RepTrak Reputation Management, including consumer awareness tracking, reputation driver analysis, and ESG communications measurement. These functional modules were configured to capture consumer sentiment and driver scores tied to sustainability messaging, aligning marketing and ESG communications processes to a single reputation measurement framework. Operational coverage included marketing and ESG communications across Italy and selected international markets, with program metrics collected between H1 2019 and H2 2020. The deployment supported consumer-facing campaign measurement and internal use of reputation data to inform retail negotiation leverage, without explicit third party system integrations disclosed in public reporting. Governance centered on a coordinated marketing and ESG communications workflow, with RepTrak Reputation Management providing periodic reputation scorecards and driver reports to marketing leaders and corporate communications. Outcomes reported in the engagement window included a plus six Reputation Score among consumers aware of the EcoGreen bottle, a plus four global Reputation Score overall, and improved Driver scores, with measurement timing specified between H1 2019 and H2 2020.
Lenovo United States Manufacturing 12000 $18.0B United States RepTrak RepTrak Reputation Management Customer Experience 2019 n/a
In 2019, Lenovo United States implemented RepTrak Reputation Management to align global corporate communications and brand strategy for the Smarter Technology for All campaign. The deployment targeted Customer Experience improvements and used measurement-driven activity to harmonize messaging across multiple markets, with focused execution in China and the United States. RepTrak Reputation Management was configured to deliver reputation scoring, awareness measurement, and driver perception analytics as core capabilities. The implementation included campaign-level measurement, standardized reporting and dashboards to surface shifts in Innovation, Citizenship, and Governance perceptions and to support iterative communications decisions. Operational scope centered on the corporate communications and brand function, orchestrating cross-market narrative alignment rather than isolated local tactics. Rollout was coordinated with regional communications teams, with the engagement explicitly focused on measurement activity in China and the United States. The engagement began in 2019 and is recorded as having gone live the same year, with reported outcomes including a +1 global Reputation Score, +5% awareness, improved driver perceptions of +3 points for Innovation, Citizenship, and Governance, and a share-price uplift. Governance adjustments emphasized centralized measurement and reporting to sustain the aligned global brand strategy.
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FAQ - APPS RUN THE WORLD RepTrak Reputation Management Coverage

RepTrak Reputation Management is a Customer Experience solution from RepTrak.

Companies worldwide use RepTrak Reputation Management, from small firms to large enterprises across 21+ industries.

Organizations such as Lenovo United States and Acqua Minerale San Benedetto are recorded users of RepTrak Reputation Management for Customer Experience.

Companies using RepTrak Reputation Management are most concentrated in Manufacturing and Consumer Packaged Goods, with adoption spanning over 21 industries.

Companies using RepTrak Reputation Management are most concentrated in United States and Italy, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of RepTrak Reputation Management across Americas, EMEA, and APAC.

Companies using RepTrak Reputation Management range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 50%.

Customers of RepTrak Reputation Management include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified RepTrak Reputation Management customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Experience.