List of RepTrak Reputation Management Customers
Boston, 2116, MA,
United States
Since 2010, our global team of researchers has been studying RepTrak Reputation Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased RepTrak Reputation Management for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using RepTrak Reputation Management for Customer Experience include: Lenovo United States, a United States based Manufacturing organisation with 12000 employees and revenues of $18.00 billion, Acqua Minerale San Benedetto, a Italy based Consumer Packaged Goods organisation with 2000 employees and revenues of $1.25 billion and many others.
Contact us if you need a completed and verified list of companies using RepTrak Reputation Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The RepTrak Reputation Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Acqua Minerale San Benedetto | Consumer Packaged Goods | 2000 | $1.2B | Italy | RepTrak | RepTrak Reputation Management | Customer Experience | 2018 | n/a |
In 2018 Acqua Minerale San Benedetto began working with RepTrak to implement RepTrak Reputation Management as part of its Customer Experience initiatives. The engagement launched as an ESG-focused reputation strategy targeting consumer awareness of the EcoGreen bottle and broader consumer-facing communications to support marketing and retail negotiation activities, with program activity starting in 2018 and estimated go-live of core measurement in 2019.
The implementation emphasized reputation scoring and stakeholder measurement capabilities within RepTrak Reputation Management, including consumer awareness tracking, reputation driver analysis, and ESG communications measurement. These functional modules were configured to capture consumer sentiment and driver scores tied to sustainability messaging, aligning marketing and ESG communications processes to a single reputation measurement framework.
Operational coverage included marketing and ESG communications across Italy and selected international markets, with program metrics collected between H1 2019 and H2 2020. The deployment supported consumer-facing campaign measurement and internal use of reputation data to inform retail negotiation leverage, without explicit third party system integrations disclosed in public reporting.
Governance centered on a coordinated marketing and ESG communications workflow, with RepTrak Reputation Management providing periodic reputation scorecards and driver reports to marketing leaders and corporate communications. Outcomes reported in the engagement window included a plus six Reputation Score among consumers aware of the EcoGreen bottle, a plus four global Reputation Score overall, and improved Driver scores, with measurement timing specified between H1 2019 and H2 2020.
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Lenovo United States | Manufacturing | 12000 | $18.0B | United States | RepTrak | RepTrak Reputation Management | Customer Experience | 2019 | n/a |
In 2019, Lenovo United States implemented RepTrak Reputation Management to align global corporate communications and brand strategy for the Smarter Technology for All campaign. The deployment targeted Customer Experience improvements and used measurement-driven activity to harmonize messaging across multiple markets, with focused execution in China and the United States.
RepTrak Reputation Management was configured to deliver reputation scoring, awareness measurement, and driver perception analytics as core capabilities. The implementation included campaign-level measurement, standardized reporting and dashboards to surface shifts in Innovation, Citizenship, and Governance perceptions and to support iterative communications decisions.
Operational scope centered on the corporate communications and brand function, orchestrating cross-market narrative alignment rather than isolated local tactics. Rollout was coordinated with regional communications teams, with the engagement explicitly focused on measurement activity in China and the United States.
The engagement began in 2019 and is recorded as having gone live the same year, with reported outcomes including a +1 global Reputation Score, +5% awareness, improved driver perceptions of +3 points for Innovation, Citizenship, and Governance, and a share-price uplift. Governance adjustments emphasized centralized measurement and reporting to sustain the aligned global brand strategy.
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