List of Rightwave Customers
San Jose, 95110-2466, CA,
United States
Since 2010, our global team of researchers has been studying Rightwave customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Rightwave for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Rightwave for Marketing Automation include: Box, a United States based Professional Services organisation with 2810 employees and revenues of $1.09 billion, Plaid, a United States based Professional Services organisation with 900 employees and revenues of $225.0 million, TrustArc, a United States based Professional Services organisation with 380 employees and revenues of $46.0 million and many others.
Contact us if you need a completed and verified list of companies using Rightwave, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Box | Professional Services | 2810 | $1.1B | United States | Rightwave | Rightwave | Marketing Automation | 2023 | n/a |
In 2023 Box engaged Rightwave for Marketing Automation support, listing Box on RightWave's customer page as a recipient of campaign execution and marketing operations services. The engagement is described as focused on accelerating campaign velocity and improving data quality, positioning Rightwave as the application implementer under the Rightwave name in the Marketing Automation category.
Implementation scope centers on marketing operations and demand generation functions, with Rightwave providing campaign execution, operationalized campaign orchestration, and data hygiene support. Module usage is not documented in a dedicated case study, however the public context explicitly links Rightwave to Marketo partnership activities, so typical Marketing Automation workflows such as campaign setup, segmentation, program cloning, and lead routing are plausible operational capabilities managed as part of the engagement.
Integrations are inferred rather than confirmed, the source notes likely Marketo and CRM integration work based on Rightwave's Marketo integration services. Operational coverage is described at the marketing organization level, with Rightwave delivering execution and operational support to Box marketing teams to standardize campaign processes and improve data quality and campaign throughput, while governance appears oriented to marketing operations oversight and campaign naming and data hygiene practices as part of the engagement.
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Plaid | Professional Services | 900 | $225M | United States | Rightwave | Rightwave | Marketing Automation | 2023 | n/a |
In 2023, Plaid engaged Rightwave to implement Rightwave as a Marketing Automation platform to address marketing and CRM data quality and to improve campaign attribution. The engagement was a U.S.-based marketing operations initiative focused on cleaning, standardizing, and GDPR-proofing marketing and CRM data, led by Rightwave and executed across Plaid's marketing operations function.
Functional implementation centered on data-quality workflows and attribution configuration, including record deduplication, field normalization, standardized lead-source taxonomy, and consent management to support GDPR-proofing. Rightwave configured attribution rules and lead-source accuracy controls inside the Rightwave Marketing Automation deployment, aligning campaign-level touchpoints with CRM record fields and establishing automated validation logic for incoming marketing data.
Integrations concentrated on CRM integration and attribution data flows, linking marketing campaign identifiers to CRM opportunity records to enable downstream funnel attribution. Operational coverage was scoped to U.S. marketing operations and extended to sales-facing workflows through improved lead-source fidelity, enabling closer alignment between marketing campaign execution and opportunity creation processes.
Governance changes included establishing data stewardship responsibilities, campaign taxonomy governance, and campaign-to-CRM mapping standards to enforce ongoing data quality. The implementation timing is estimated to have started and gone live in 2023 according to the vendor case study, and Plaid reported outcomes including a 300% increase in ACV pipeline and approximately 69% growth in opportunity creation following the Rightwave Marketing Automation engagement.
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TrustArc | Professional Services | 380 | $46M | United States | Rightwave | Rightwave | Marketing Automation | 2023 | n/a |
In 2023, TrustArc implemented Rightwave as its Marketing Automation solution. TrustArc is listed among RightWave customers and the engagement appears to focus on marketing automation and data governance capabilities, specifically improving lead data hygiene and applying compliance-related tagging across lead records. The Rightwave application is presented as the central marketing automation layer to standardize lead processing and enforce consent-aware tagging for downstream campaign orchestration.
Configuration is inferred to leverage RightWave's RightData Normalizer for data quality normalization, enrichment, and automated tagging of consent attributes, enabling consistent lead records for marketing operations. Integrations are expected to include CRM and marketing engagement platform connectors to move normalized lead data into campaign and sales workflows, supporting marketing and privacy compliance functions. Governance and process work likely centered on establishing tag taxonomies, consent attribute mappings, and operational handoffs between marketing and compliance teams, and the vendor does not publish a specific implementation timeline for this engagement.
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