List of Roy Morgan Helix Personas Customers
Melbourne, 3000, VIC,
Australia
Since 2010, our global team of researchers has been studying Roy Morgan Helix Personas customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Roy Morgan Helix Personas for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Roy Morgan Helix Personas for Customer Data Platform include: Simonds Group, a Australia based Construction and Real Estate organisation with 1200 employees and revenues of $722.0 million, Bank Australia Australia, a Australia based Banking and Financial Services organisation with 900 employees and revenues of $142.0 million, Ticketmaster Australia, a Australia based Leisure and Hospitality organisation with 200 employees and revenues of $88.0 million and many others.
Contact us if you need a completed and verified list of companies using Roy Morgan Helix Personas, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Roy Morgan Helix Personas customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bank Australia Australia | Banking and Financial Services | 900 | $142M | Australia | Roy Morgan | Roy Morgan Helix Personas | Customer Data Platform | 2015 | n/a |
In 2015, Bank Australia implemented Roy Morgan Helix Personas, a Customer Data Platform, to augment marketing and customer acquisition efforts in Australia. The deployment appended Helix Personas to the bank's customer database to enable profiling and targeting of socially-aware Helix Communities across domestic retail segments.
Bank Australia configured Roy Morgan Helix Personas to perform CRM enrichment and to drive media-planning and live-mapping workflows, aligning persona attributes with contact records. Configuration emphasized persona attribution, audience segmentation, and geospatial concentration analysis to support campaign targeting. These functional modules of Helix Personas were used to generate audience lists and media placement guidance for tactical campaigns.
Operational use concentrated in marketing and customer acquisition teams, running three targeted campaigns that leveraged Helix Communities and mapped audience density for media buys. The platform outputs were applied directly to campaign execution and to inform strategic decision making, including the 2016 Intech Bank acquisition decision. Integrations focused on enriching the customer database and exporting segment outputs into media planning processes.
The source reports that the three campaigns produced a 4.6% increase in new customers from target communities, an explicit outcome of the Helix Personas deployment. Governance changes centered on embedding persona-enriched CRM records into media planning and campaign workflows to operationalize Helix Communities for acquisition.
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Simonds Group | Construction and Real Estate | 1200 | $722M | Australia | Roy Morgan | Roy Morgan Helix Personas | Customer Data Platform | 2024 | Sonar Group Australia |
In 2024 Simonds Group deployed Roy Morgan Helix Personas as its Customer Data Platform to support marketing and CRM operations in Australia, with Sonar Group Australia engaged as the implementation partner. The deployment ran as a targeted pilot using Roy Morgan Helix Personas together with Roy Morgan WorkSpace to refine audience segmentation and campaign creative for national homebuilding and real estate marketing programs.
The implementation activated Roy Morgan Helix Personas Pixel for audience seeding, CRM enrichment to append psychographic segments to customer records, and Roy Morgan Live Mapping to enable hyper-local postcode targeting. These modules were configured to identify high-value psychographic Personas and to generate persona-aligned ad copy, aligning the full application Roy Morgan Helix Personas with campaign planning and creative workflows.
Operational integration focused on feeding enriched CRM audiences into media planning and measurement workflows, guiding paid media targeting including campaigns measured on Google, and informing localized postcode-level media buys. The Customer Data Platform was used across marketing and CRM functions, centralizing persona data and media audience orchestration while maintaining a pilot scope during initial rollout.
Governance for the rollout emphasized seeded audience controls and iterative refinement of persona definitions, with Sonar Group Australia supporting configuration and operational handoff to Simonds marketing teams. The pilot delivered a 2.3× higher Google conversion rate and approximately 40 percent cheaper blended cost per lead, outcomes that were used to justify broader adoption decisions.
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Ticketmaster Australia | Leisure and Hospitality | 200 | $88M | Australia | Roy Morgan | Roy Morgan Helix Personas | Customer Data Platform | 2023 | n/a |
In 2023 Ticketmaster Australia deployed Roy Morgan Helix Personas as a Customer Data Platform to generate scalable audience insights and deliver tailored reports and segmentation for event organisers and clients across Australia and the Asia Pacific region. The deployment emphasized audience segmentation and persona modeling to support marketing and client facing analytics for live events.
The implementation centered on Roy Morgan Helix Personas modules for persona creation, segment orchestration, and audience reporting, configured to produce client ready segmentation dossiers and regional audience profiles. Integrations were implemented at the CRM and audience reporting layers to export segment definitions and audience attributes into Ticketmaster Australia workflows for media planning and client presentations. The Roy Morgan Helix Personas application was used to operationalize a consistent persona taxonomy and automate recurring audience reports.
Operational scope covered marketing, commercial client services, and event insights teams across Australia and the Asia Pacific region, providing standardized audience definitions for event organisers and media buyers. Governance focused on standardizing segment definitions, access controls for report consumers, and a staged rollout of tailored reports to client groups. The work was positioned to improve client facing audience analysis and media targeting for events by scaling segmentation and reporting capabilities using Roy Morgan Helix Personas.
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