List of Roy Morgan Live Mapping Customers
Melbourne, 3000, VIC,
Australia
Since 2010, our global team of researchers has been studying Roy Morgan Live Mapping customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Roy Morgan Live Mapping for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Roy Morgan Live Mapping for Analytics and BI include: Bendigo Bank, a Australia based Banking and Financial Services organisation with 4777 employees and revenues of $324.0 million, Bank Australia Australia, a Australia based Banking and Financial Services organisation with 900 employees and revenues of $142.0 million, Ticketmaster Australia, a Australia based Leisure and Hospitality organisation with 200 employees and revenues of $88.0 million and many others.
Contact us if you need a completed and verified list of companies using Roy Morgan Live Mapping, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Roy Morgan Live Mapping customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bank Australia Australia | Banking and Financial Services | 900 | $142M | Australia | Roy Morgan | Roy Morgan Live Mapping | Analytics and BI | 2016 | n/a |
In 2016, Bank Australia Australia implemented Roy Morgan Live Mapping within the Roy Morgan Live platform, deploying the solution in the Analytics and BI category to support audience intelligence for marketing and CRM segmentation. The rollout centered on Helix Personas as the primary segmentation model, using the Roy Morgan Live capability set to define target communities across Australia.
The implementation leveraged Roy Morgan’s Helix Personas via the Roy Morgan Live platform, and module usage of Roy Morgan Live Mapping is inferred from the case study to provide catchment mapping, geo-targeting and spatial visualization to support campaign planning. Functional capabilities in use included persona-driven audience profiling, map-based catchment analysis, layered demographic overlays and exportable segment lists for operational campaign execution.
Operational scope covered national marketing and customer acquisition teams across Australia, with segmentation outputs used by CRM and campaign teams to build audience lists and inform targeting rules and campaign audience selection workflows. Governance activities aligned persona definitions to campaign taxonomies and established standards for how Helix Persona cohorts were consumed by marketing and CRM processes.
The Helix Personas work delivered through Roy Morgan Live Mapping contributed to a 4.6% increase in new customers from target Helix communities and informed Bank Australia Australia’s 2016 acquisition decision, indicating the implementation’s role in acquisition targeting and campaign optimization.
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Bendigo Bank | Banking and Financial Services | 4777 | $324M | Australia | Roy Morgan | Roy Morgan Live Mapping | Analytics and BI | 2018 | n/a |
In 2018, Bendigo Bank implemented Roy Morgan Live Mapping in an Analytics and BI deployment to support localized audience and catchment planning alongside Roy Morgan Helix Personas for targeted home loan marketing. The implementation targeted retail lending and marketing workflows in Australia, aligning geospatial audience intelligence with customer acquisition campaigns and CRM activation.
Roy Morgan Live Mapping was configured to visualize geospatial catchments and overlay Helix Personas segmentations, enabling campaign planners to define postcode and suburb level target areas. Functional capabilities emphasized mapping based audience visualization, catchment extraction for media planning, and exportable audience definitions for operational use in campaign systems.
Data outputs from Roy Morgan Helix Personas were operationalized through CRM workflows and marketing operations, with personas consumed as audience layers for campaign segmentation and contact scoring. Operational scope included marketing and CRM teams within Bendigo Bank, and governance centered on centralized audience planning and catchment based media allocation to inform branch and regional acquisition tactics.
Roy Morgan customer success materials link the Helix Personas driven program to a roughly 30 percent increase in first home buyer applications year over year, while reporting media spend was roughly halved, outcomes that are described in tandem with the Helix Personas deployment and likely supported by Roy Morgan Live Mapping for localized audience and catchment planning.
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Ticketmaster Australia | Leisure and Hospitality | 200 | $88M | Australia | Roy Morgan | Roy Morgan Live Mapping | Analytics and BI | 2023 | n/a |
In 2023, Ticketmaster Australia adopted Roy Morgan Helix Personas to provide scalable audience insights and tailored reports to event organisers across the APAC region. The engagement is associated with deployment of Roy Morgan Live Mapping, an Analytics and BI application, inferred from Roy Morgan Helix Personas and Live platform materials, to map audience catchments and geospatial demand supporting event marketing and client reporting. Ticketmaster Australia used Roy Morgan Live Mapping, an Analytics and BI application, to link persona analytics to spatial audience visualization for marketing and client-facing reporting workflows.
Roy Morgan Live Mapping was applied to deliver geospatial mapping, catchment analysis, persona segmentation, and dashboard reporting consistent with Analytics and BI functional workflows. Configurations focused on persona-driven filters, interactive visualizations, and exportable reports to create tailored deliverables for event organisers and internal marketing teams. The implementation organized audience analytics into reusable report templates and dashboard views to support campaign planning and client reporting cycles.
Operational coverage centered on Ticketmaster Asia Pacific and their event organiser partners, delivering localized audience catchment maps and segmentation outputs across the APAC footprint. Governance emphasized standardized reporting templates and operational handoff to event marketing and client reporting teams to operationalize persona insights. The deployment improved Ticketmaster Australia ability to extract rich audience data for event marketing and client reporting, enabling more consistent, data-driven audience profiling for organiser engagement.
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