List of Roy Morgan WorkSpace Customers
Melbourne, 3000, VIC,
Australia
Since 2010, our global team of researchers has been studying Roy Morgan WorkSpace customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Roy Morgan WorkSpace for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Roy Morgan WorkSpace for Marketing Automation include: Simonds Group, a Australia based Construction and Real Estate organisation with 1200 employees and revenues of $722.0 million, Ticketmaster Australia, a Australia based Leisure and Hospitality organisation with 200 employees and revenues of $88.0 million, Sonar Group Australia, a Australia based Professional Services organisation with 30 employees and revenues of $4.0 million and many others.
Contact us if you need a completed and verified list of companies using Roy Morgan WorkSpace, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Simonds Group | Construction and Real Estate | 1200 | $722M | Australia | Roy Morgan | Roy Morgan WorkSpace | Marketing Automation | 2025 | Sonar Group Australia |
In 2025, Simonds Group deployed Roy Morgan WorkSpace as a Marketing Automation platform to support customer acquisition activities in Australia. The engagement took the form of a month-long Roy Morgan WorkSpace Copy Engine pilot delivered with agency Sonar Group Australia, targeted at improving paid acquisition effectiveness.
The pilot used Roy Morgan WorkSpace Copy Engine together with Helix Personas and Live Mapping to generate persona-aligned ad copy and to enable hyper-local postcode level targeting. Configuration emphasized persona modeling, dynamic copy generation, and location mapping to align creative variants with audience segments for search campaigns.
Operational scope was focused on Simonds marketing for customer acquisition in Australia, with measurement concentrated on Google search channels where conversion performance was tracked. Delivery and campaign execution workflows were coordinated between Sonar Group Australia and Simonds marketing teams to embed the creative automation and geo-targeting outputs into live campaigns.
The month-long pilot produced measured outcomes, delivering a 2.3× higher Google conversion rate and approximately 40% cheaper cost-per-lead versus business-as-usual. Governance for the pilot was led by the agency Sonar Group Australia, with results evaluated against Simonds' business-as-usual acquisition benchmarks.
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Sonar Group Australia | Professional Services | 30 | $4M | Australia | Roy Morgan | Roy Morgan WorkSpace | Marketing Automation | 2025 | n/a |
In 2025, Sonar Group Australia deployed Roy Morgan WorkSpace as a Marketing Automation platform to support marketing and agency operations for client Simonds Homes. Sonar Group used the Roy Morgan WorkSpace Copy Engine to configure persona driven targeting and AI generated creative as part of campaign delivery.
Roy Morgan WorkSpace was activated alongside Helix Personas and Live Mapping to produce postcode clusters, generate targeting recommendations, and create multiple persona matched copy variants. Configuration work centered on persona taxonomy, automated creative generation workflows, and variant orchestration to align messaging to postcode level audience clusters.
The implementation covered marketing and media planning, creative production, and lead generation workflows within Sonar Group Australia supporting Simonds Homes. Governance included persona mapping, rules for copy variant selection, and campaign targeting configuration. The initiative improved lead quality and campaign efficiency.
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Ticketmaster Australia | Leisure and Hospitality | 200 | $88M | Australia | Roy Morgan | Roy Morgan WorkSpace | Marketing Automation | 2024 | n/a |
In 2024 Ticketmaster Australia implemented Roy Morgan WorkSpace in the Marketing Automation category to extend its existing audience intelligence practice. Roy Morgan has publicly identified Ticketmaster APAC as a user of Roy Morgan Helix Personas for scalable audience insights and client reporting, and the public Helix Personas relationship supports the implementation signal for Roy Morgan WorkSpace as an adjacent AI-driven activation and content capability.
The Roy Morgan WorkSpace deployment for Ticketmaster Australia centers on Marketing Automation capabilities, including audience segmentation and activation, AI-assisted copy generation for campaign creative, campaign orchestration workflows, and consolidated client reporting. Configuration emphasis is on persona-driven segment definitions originating from Helix Personas, automated content generation templates, and scheduled activation pipelines that align audience segments to campaign workflows.
Operational scope is focused on the APAC Australia region, supporting Ticketmaster marketing and audience insights teams and client reporting functions for promoter and venue stakeholders. Deployment architecture is described as a cloud-hosted Roy Morgan WorkSpace instance that consumes Helix Personas output for segment enrichment and then exposes activation-ready segments and generated copy to Ticketmaster campaign orchestration channels and internal marketing systems.
Governance and rollout reflect centralized audience taxonomy and standardized reporting workflows, with controls for persona versioning and content approval embedded in the campaign orchestration process. Where Roy Morgan publicity explicitly cites Helix Personas use, the linkage to Roy Morgan WorkSpace is presented as an inferred extension of capability, not a measured outcome, and implementation narrative focuses on modules, operational coverage, and governance rather than quantified results.
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Buyer Intent: Companies Evaluating Roy Morgan WorkSpace
- Roy Morgan, a Australia based Professional Services organization with 400 Employees
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