List of RR Donnelley Iridio Customers
Chicago, 60601, IL,
United States
Since 2010, our global team of researchers has been studying RR Donnelley Iridio customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased RR Donnelley Iridio for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using RR Donnelley Iridio for Marketing Automation include: Albertsons Companies, a United States based Retail organisation with 108300 employees and revenues of $80.39 billion, American Furniture Warehouse, a United States based Manufacturing organisation with 4312 employees and revenues of $858.0 million, YMCA Retirement Fund, a United States based Non Profit organisation with 80 employees and revenues of $527.0 million and many others.
Contact us if you need a completed and verified list of companies using RR Donnelley Iridio, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The RR Donnelley Iridio customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Albertsons Companies | Retail | 108300 | $80.4B | United States | RR Donnelley | RR Donnelley Iridio | Marketing Automation | 2024 | n/a |
In 2024, Albertsons Companies engaged RR Donnelley to transform its promotional marketing ecosystem by deploying RR Donnelley Iridio as a Marketing Automation platform. The engagement targets localized omnichannel promotional capabilities across Albertsons U.S. banners, with a focus on improving the velocity and execution of personalized promotions. Deployment scope centers on promotional marketing operations and banner-level campaign execution across the retailer's U.S. footprint.
RR Donnelley Iridio implementation emphasizes marketing automation and data and analytics modules to enable campaign orchestration, audience segmentation, and personalized offer execution. The configuration includes orchestration of omnichannel promotional workflows, centralized campaign scheduling and rules-based personalization, and analytics instrumentation to support targeting and variant testing. These capabilities align with typical Marketing Automation functional workflows for retail promotional programs.
Operational governance was structured to centralize platform management while enabling banner-specific configuration and localized execution by promotional marketing and merchandising teams. Rollout attention included process standardization for campaign approvals, templates and execution runbooks to accelerate promotion velocity and maintain brand and compliance controls. The stated outcome is improved velocity and execution of personalized promotions across Albertsons Companies U.S. banners.
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American Furniture Warehouse | Manufacturing | 4312 | $858M | United States | RR Donnelley | RR Donnelley Iridio | Marketing Automation | 2024 | n/a |
In 2024, American Furniture Warehouse implemented RR Donnelley Iridio, deploying the application in the Marketing Automation category. RR Donnelley worked with American Furniture Warehouse using its customer data marketing platform to expand geotargeting and audience modeling, as described in the RR Donnelley case study. The engagement focused on expanding customer audiences and refining targeting criteria to support retail marketing campaigns.
Configuration and delivery centered on data and analytics capabilities within RR Donnelley Iridio, including customer data management, predictive audience modeling, geotargeting orchestration, and campaign automation consistent with Marketing Automation workflows. RR Donnelley Iridio was used to generate predictive segments and to automate campaign delivery and audience activation for targeted tests. The implementation also emphasized segment instrumentation and iterative targeting logic to support repeatable experiments.
Operationally the work impacted American Furniture Warehouse marketing and digital advertising functions, enabling targeted tests across acquisition and retention campaigns. Governance relied on documented test designs and measurement protocols provided by RR Donnelley to validate audience expansions. The RR Donnelley case study reports a documented 55% sales lift and strong ROAS from the expanded targeting tests tied to use of RR Donnelley Iridio.
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YMCA Retirement Fund | Non Profit | 80 | $527M | United States | RR Donnelley | RR Donnelley Iridio | Marketing Automation | 2023 | n/a |
In 2023, YMCA Retirement Fund implemented RR Donnelley Iridio as its Marketing Automation platform to modernize secure member communications and support operations. RR Donnelley delivered a digital-first engagement layer that centralized member messaging, introduced a voter microsite for online elections, and automated mail and logistics services to support critical member outreach.
The RR Donnelley Iridio deployment focused on business communications and marketing automation capabilities, including campaign orchestration, secure customer-facing portals, and data-driven communication automation. Configuration emphasized digital templates, automated triggers for election and member notices, and a microsite workflow for ballot distribution and collection.
Operational coverage extended across member services and support operations, linking outreach campaigns to fulfillment and mailing processes to close the loop between digital communications and physical mail logistics. The implementation introduced data-driven automation that aligned communication triggers with operational fulfillment workflows and member-facing authentication for secure voting.
Governance changes centered on shifting election communications and member notifications to centralized, automated workflows managed through RR Donnelley Iridio. The modernization effort supported online voting through the microsite and automated mailing orchestration, and it doubled election participation as reported by the YMCA Retirement Fund.
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