List of Sabre Automated Exchange Customers
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Since 2010, our global team of researchers has been studying Sabre Automated Exchange customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sabre Automated Exchange for Reservation and Booking Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sabre Automated Exchange for Reservation and Booking Management include: PT Lion Air, a Indonesia based Transportation organisation with 4300 employees and revenues of $600.0 million, Tiket.com, a Indonesia based Professional Services organisation with 2000 employees and revenues of $500.0 million, Richmond International Travel & Tours, a Taiwan based Professional Services organisation with 500 employees and revenues of $17.0 million, Fahad Express Oman, a Oman based Leisure and Hospitality organisation with 120 employees and revenues of $8.0 million and many others.
Contact us if you need a completed and verified list of companies using Sabre Automated Exchange, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sabre Automated Exchange customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Fahad Express Oman | Leisure and Hospitality | 120 | $8M | Oman | SABRE | Sabre Automated Exchange | Reservation and Booking Management | 2025 | n/a | In 2025 Fahad Express Oman renewed a multi-year agreement with Sabre that explicitly lists Sabre Red 360, Automation Hub and Sabre Automated Exchange and Refund solutions as core components for Reservation and Booking Management. The renewal frames Sabre Automated Exchange as the application driving automated ticketing workflows within the targeted implementation scope for Muscat, aligning the vendor contract with operational priorities for agency servicing and reporting in Oman. The implementation focused on functional modules including the Sabre Red 360 agent desktop, Automation Hub orchestration for routine booking and servicing tasks, and the Automated Exchange and Refund solutions for transaction remediation and refund processing. Configuration work concentrated on embedding automated exchange rules, refund authorization flows and reporting feeds to support booking lifecycle management, change handling and agent productivity tools. Operational coverage was scoped to the Muscat market and centered on Fahad Express agency servicing teams and reporting functions that support both corporate and leisure customers. The deployment model emphasized centralized configuration of booking rules and automation scripts for frontline agents, with rollout sequencing tied to multi-year contractual commitments rather than to specific third party system integrations. Governance and process change included alignment of servicing workflows to automated exchange rules and the establishment of reporting cadence to monitor booking and refund activity. The program was intended to increase agent productivity, reduce costs and accelerate servicing for corporate and leisure customers while strengthening reservation and booking management controls at Fahad Express Oman. | |
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PT Lion Air | Transportation | 4300 | $600M | Indonesia | SABRE | Sabre Automated Exchange | Reservation and Booking Management | 2021 | n/a | In 2021, PT Lion Air renewed and expanded a long-term technology agreement with Sabre and implemented Sabre Automated Exchange within Reservation and Booking Management. The engagement targeted the Lion Air Group airline brands across the Asia Pacific region and focused on automating servicing workflows and supporting ancillary revenue optimisation. The deployment implemented Automated Exchange and Refund capabilities to enable self-service exchanges and refunds and to accelerate reaccommodation of ancillary services inside reservation and booking workflows. Sabre Automated Exchange was configured to support rules-driven exchange processing, automated fare and tax recalculation, and ancillary reaccommodation logic to enable both agent-assisted and passenger self-service flows in the Reservation and Booking Management domain. Operational scope included reservations, customer service and revenue management functions, aligning booking management workflows to reduce manual handling of exchanges and refunds. Governance centered on configuration of exchange and refund business rules and agent enablement to operate the new self-service and automated servicing pathways, which the announcement states improved agent productivity and created additional revenue opportunities. | |
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Richmond International Travel & Tours | Professional Services | 500 | $17M | Taiwan | SABRE | Sabre Automated Exchange | Reservation and Booking Management | 2023 | n/a | In 2023, Richmond International Travel & Tours implemented Sabre Automated Exchange as part of a broader Sabre suite in the Reservation and Booking Management category. The Taipei-headquartered travel agency executed a long-term technology agreement with Sabre to increase bookings and improve agent productivity during the post-pandemic recovery phase. The deployment centered on Sabre Red 360 for agency workflow, Bargain Finder Max for advanced airfare shopping, Sabre TicketExpress for automated pricing and ticketing, and Sabre Automated Exchange to automatically search and reprice ticket exchanges. Sabre APIs were provisioned to expose Sabre content and services, enabling agents to create, shop and service a full spectrum of bookable content from a unified workflow. Integrations focused on embedding Sabre content and exchange automation into Richmond Tours' agent booking flows and ticketing operations, with APIs enabling programmatic access to fares and ticketing functions. Operational coverage targeted retail and corporate booking channels managed from the Taipei office, with agent desktops and ticketing desks as primary execution points. Governance and process changes emphasized automation of pricing and exchange workflows and structured employee training to shorten transaction times. The implementation explicitly targeted improved operational efficiency, reduced operational costs and faster ticket transaction times through automated exchanges and ticketing automation provided by Sabre Automated Exchange and complementary Sabre modules. | |
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Professional Services | 2000 | $500M | Indonesia | SABRE | Sabre Automated Exchange | Reservation and Booking Management | 2024 | n/a |
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