List of SabreSonic Customers
SABRE
3150 Sabre Drive,
Southlake, TX, 76092,
United States
Southlake, TX, 76092,
United States
1 682-605-1000
Professional Services
4650
$2.8B
Since 2010, our global team of researchers has been studying SabreSonic customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SabreSonic for Passenger Service Systems from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SabreSonic for Passenger Service Systems include: Virgin Australia, a Australia based Transportation organisation with 8000 employees and revenues of $4.12 billion, Air Serbia, a Serbia based Aerospace and Defense organisation with 1422 employees and revenues of $695.0 million, Sunwater, a Australia based Utilities organisation with 785 employees and revenues of $308.0 million and many others.
Contact us if you need a completed and verified list of companies using SabreSonic, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SabreSonic customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Air Serbia | Aerospace and Defense | 1422 | $695M | Serbia | SABRE | SabreSonic | Passenger Service Systems | 2024 | n/a |
In 2024 Air Serbia signed a multi-year early renewal with Sabre and recommitted to continued deployment of SabreSonic as its core passenger service system. The agreement explicitly includes adoption of Sabre's Pricing and Revenue Optimization suite and Market Intelligence, integrating these capabilities into Air Serbia's Passenger Service Systems footprint to support revenue management and retailing.
The SabreSonic implementation covers standard Passenger Service Systems functions including central reservations, inventory control, departure control and check-in, augmented by Sabre's Revenue Optimizer and Pricing and Revenue Optimization suite for dynamic inventory and fare management. The deployment emphasizes personalization and retailing capabilities that span the booking funnel through airport touchpoints, aligning pricing engines with merchandising and ancillary sales workflows.
Integrations are focused on embedding Sabre's Revenue Optimizer and Market Intelligence outputs into Air Serbia's network planning, revenue management and marketing decision processes, enabling more data driven inventory and network strategies. Operational coverage targets commercial functions across Revenue Management, Network Planning and Marketing, and extends to airport operations where SabreSonic handles customer processing from booking to boarding.
Governance for the rollout is positioned as a multi-year program tied to strategic decision making and advanced analytics, with the Head of Revenue Management cited on the initiative. Explicit outcomes stated by the parties include enhanced intelligence for revenue optimization, improved personalization and retailing, and strengthened competitive positioning to support Air Serbia's growth trajectory.
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Sunwater | Utilities | 785 | $308M | Australia | SABRE | SabreSonic | Passenger Service Systems | 2021 | n/a |
In 2021 Sunwater implemented SabreSonic, deploying a Passenger Service Systems application to provide core passenger and service operations capability within its ICT environment. The initial implementation focused on embedding SabreSonic into operational workflows and governance structures overseen by the Technology PMO and ICT Delivery function.
SabreSonic was configured to deliver standard Passenger Service Systems capabilities, including reservations and booking workflows, passenger record management, and departure control style functions adapted to Sunwater's operational requirements. Configuration work emphasized booking lifecycle controls, inventory and availability handling, and customer-facing transaction flows consistent with the category's functional terminology.
The SabreSonic deployment operated alongside Sunwater's P3MF tooling and project controls environment, with the Technology PMO and Project Controls Officer supporting the use of Project Online and Microsoft Project, Microsoft Teams and SharePoint sites, and SAP for schedule, cost and program reporting. Operational coverage included the Technology PMO, ICT Delivery, and business units accountable for service operations and customer interactions, ensuring alignment between system configuration and operational processes.
Governance and rollout leveraged P3MF processes for ongoing control and forecasting of schedules, costs, progress and risks, with the Project Controls Officer embedding P3MF compliance, preparing Approval Gates, developing Technology Portfolio committee dashboards and Investment committee reports, and liaising with the Enterprise PMO to align standards and templates for continued SabreSonic operations.
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Virgin Australia | Transportation | 8000 | $4.1B | Australia | SABRE | SabreSonic | Passenger Service Systems | 2014 | n/a |
In 2014 Virgin Australia implemented SabreSonic as its Passenger Service Systems platform to support core reservations and departure control workflows. The deployment was operated from Central Reservations Control in Brisbane and positioned SabreSonic as the central application for reservations, departure control, and associated airline system support across operational and ground handling functions.
Configuration and modules emphasized reservation management and departure control capabilities along with operational automation. Internal teams built three robotic automation processes that created and deleted SabreSonic staff user accounts autonomously, with the creation robot consuming inputs from a digital request form and the deletion robots consuming inputs from a digital form and the human resources administration database, and documentation included a user guide for the deletion process. Infrastructure work included a consolidation and modernization of print servers that host boarding pass, bag tag, and hard copy printers, reducing the server estate from 14 to 4 and transitioning server OS from Windows Server 2008 to Server 2019, accompanied by connectivity testing and master register updates for hundreds of printer configurations.
Integrations and operational coverage were explicitly scoped to Sabre and other vendor software requirements, the airline human resources admin database for account lifecycle data, and the print fleet that serves airline-wide check in and boarding operations. The implementation impacted reservations, departure control, IT operations, HR administration for user provisioning, and ground operations tied to printing and ticketing processes, with Systems Analysts responsible for support, maintenance, change prioritization, and project participation.
Governance emphasized centralized support and iterative improvements, with Systems Analysts coordinating testing, vendor liaison, and process design for robotic automation and server migration. Reported outcomes included productivity and cost benefits from automated account management that reduced manual processing and returned staff time to higher value projects, and cost savings plus longer term Microsoft support from the print server consolidation while maintaining redundancy and operational continuity.
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Buyer Intent: Companies Evaluating SabreSonic
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SabreSonic. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SabreSonic for Passenger Service Systems include:
- PricewaterhouseCoopers (PwC) US, a United States based Banking and Financial Services organization with 48000 Employees
- Ameriprise Financial, a United States based Banking and Financial Services company with 13600 Employees
- Sterling Associates Group, a United States based Professional Services organization with 40 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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PricewaterhouseCoopers (PwC) US | Banking and Financial Services | 48000 | $17.0B | United States | 2026-07-25 |
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Ameriprise Financial | Banking and Financial Services | 13600 | $18.5B | United States | 2026-03-21 |
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Sterling Associates Group | Professional Services | 40 | $4M | United States | 2026-03-05 |
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Distribution | 1000 | $114M | United States | 2026-02-28 |
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Banking and Financial Services | 615 | $300M | United States | 2025-10-22 |
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Transportation | 139100 | $54.6B | United States | 2025-08-07 |
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Transportation | 63455 | $22.7B | Turkey | 2024-06-27 |
FAQ - APPS RUN THE WORLD SabreSonic Coverage
SabreSonic is a Passenger Service Systems solution from SABRE.
Companies worldwide use SabreSonic, from small firms to large enterprises across 21+ industries.
Organizations such as Virgin Australia, Air Serbia and Sunwater are recorded users of
SabreSonic for Passenger Service Systems.
Companies using SabreSonic are most concentrated in Transportation, Aerospace and Defense and Utilities, with adoption spanning over 21 industries.
Companies using SabreSonic are most concentrated in Australia and Serbia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SabreSonic across Americas, EMEA, and APAC.
Companies using SabreSonic range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 0%.
Customers of SabreSonic include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SabreSonic customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Passenger Service Systems.