List of Salesforce Einstein GPT Customers
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Since 2010, our global team of researchers has been studying Salesforce Einstein GPT customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Einstein GPT for Generative AI Platforms from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Einstein GPT for Generative AI Platforms include: Williams-Sonoma, a United States based Retail organisation with 19600 employees and revenues of $7.71 billion, SmileDirectClub, Inc., a United States based Healthcare organisation with 3200 employees and revenues of $510.0 million and many others.
Contact us if you need a completed and verified list of companies using Salesforce Einstein GPT, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Salesforce Einstein GPT customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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SmileDirectClub, Inc. | Healthcare | 3200 | $510M | United States | Salesforce | Salesforce Einstein GPT | Generative AI Platforms | 2023 | n/a |
In 2023, SmileDirectClub, Inc. deployed Salesforce Einstein GPT in partnership with Salesforce under the Generative AI Platforms category to embed AI-driven engagement across lead acquisition and customer care. The rollout emphasized use of Salesforce Einstein GPT to instrument generative AI capabilities that span the full customer lifecycle, from prospecting and personalized outreach to post-sale service interactions and case handling.
Configuration focused on embedding Salesforce Einstein GPT outputs into CRM workflows and service workflow automation, using AI-generated insights to personalize communications and accelerate resolution flows. Functional capabilities implemented include AI-assisted content generation for lead engagement, contextual response synthesis for customer care, and unified customer profiling to maintain a holistic 360 degree view of every customer.
Operational scope covered cross-functional business functions including sales, marketing, and customer care, with governance led by global technology leadership as articulated by Nathan Dawson, Senior Director of Global Technology at SmileDirectClub. Process changes centered on new AI-influenced decision points in lead scoring and service triage, and governance prioritized consistent AI output usage across Salesforce-driven touchpoints to preserve data context and customer continuity.
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Williams-Sonoma | Retail | 19600 | $7.7B | United States | Salesforce | Salesforce Einstein GPT | Generative AI Platforms | 2023 | n/a |
In 2023, Williams-Sonoma implemented Salesforce Einstein GPT as part of its Generative AI Platforms strategy to extend CRM-driven personalization across its nine retail brands. The rollout integrated Salesforce Einstein GPT with Salesforce Customer 360, Data Cloud, and Marketing Cloud to embed generative AI into email and SMS orchestration for marketing and customer engagement.
Implementation focused on creating a 360-degree customer profile using first-party online and offline transaction data, browsing history, and selective third-party signals. Williams-Sonoma configured Data Cloud for audience segmentation into niche cohorts such as college students and newlyweds, and used Marketing Cloud to trigger dynamic, image-rich email and SMS messages based on those segments. Salesforce Einstein GPT was positioned to generate personalized copy and creative variations to scale those communications while preserving the retailer’s curated brand voice.
The architecture connected Salesforce Customer 360 as the central CRM fabric, Data Cloud as the unified data layer, and Marketing Cloud as the execution engine, enabling cross-brand messaging across Williams Sonoma, Pottery Barn, West Elm, and the company’s other brands. Operational coverage spans global customer bases where Williams-Sonoma delivers millions of personalized messages, and the implementation aligns marketing, sales, and service workflows to a common customer record. Integrations emphasized real-time segmentation, automated campaign triggers, and centralized content generation for high-volume events such as peak holiday seasons.
Governance leveraged Williams-Sonoma’s in-house technology foundation and Salesforce as a platform partner to scale the email program securely and reliably, while internal teams layered proprietary capabilities on top of the platform. The company reports automating and centralizing work that saves employees thousands of hours per year, and is exploring further use of Salesforce Einstein GPT generative AI capabilities to increase personalization efficiency in future marketing operations.
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Buyer Intent: Companies Evaluating Salesforce Einstein GPT
- Messe C, Fredericia, a Denmark based Leisure and Hospitality organization with 50 Employees
- Doll Capital Management, a United States based Banking and Financial Services company with 40 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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