List of SAMS CRM Customers
Sheffield, S10 2HB,
United Kingdom
Since 2010, our global team of researchers has been studying SAMS CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAMS CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAMS CRM for CRM include: University of Sheffield, a United Kingdom based Education organisation with 8750 employees and revenues of $1.14 billion, University of Central Lancashire, a United Kingdom based Education organisation with 2888 employees and revenues of $319.0 million, University Of Keele, a United Kingdom based Education organisation with 2000 employees and revenues of $230.0 million and many others.
Contact us if you need a completed and verified list of companies using SAMS CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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University of Central Lancashire | Education | 2888 | $319M | United Kingdom | SAMS Global | SAMS CRM | CRM | 2022 | n/a |
In 2022, University of Central Lancashire implemented SAMS CRM, deploying the application for the September 2022 commission run to process agent commissions and to support recruitment workflows in the United Kingdom. The record from SAMS Global documents the September 2022 deployment, and SAMS CRM is referenced as part of the SAMS product set used by the institution for finance and CRM related operations.
The SAMS CRM deployment combined CRM and finance-oriented capabilities, with functional emphasis on agent commission processing, agent record management, and recruitment pipeline support across admissions and finance teams. The rollout was timed to the September 2022 commission cycle, reflecting a production cutover aligned with commission processing cadence, and configuration work focused on commission calculation rules, commission run sequencing, and recruitment workflow automation typical of CRM implementations. SAMS Global is the vendor associated with the implementation, and operational scope is described as supporting recruitment and finance workflows within UCLan in the UK, with governance activities organized around the commission run and recruitment intake schedule.
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University Of Keele | Education | 2000 | $230M | United Kingdom | SAMS Global | SAMS CRM | CRM | 2023 | n/a |
In 2023, University Of Keele implemented SAMS CRM, a CRM, in collaboration with vendor SAMS Global. The implementation is referenced in public SAMS Pay materials that list the university as a customer for agent and commission solutions.
The deployment delivered commission processing and agent management capabilities to support international recruitment and related finance workflows. SAMS CRM module usage is inferred from SAMS materials that highlight agent and commission functionality for University Of Keele, with functional terminology including commission processing, agent management, agent commission tracking, and recruitment CRM workflows.
Operational scope focused on recruitment teams and finance stakeholders in the United Kingdom, aligning commission accounting and agent payment workflows with CRM contact and pipeline management. The implementation centralized agent management and commission calculation into SAMS CRM workflows to enable consistent tracking of agent relationships and commission obligations within the university recruitment process.
SAMS Global worked with University Of Keele to deliver and configure the SAMS CRM modules and manage the rollout across recruitment and finance functions. Governance emphasis aligned commission rules with finance approval processes and embedded agent management into recruitment operational procedures.
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University of Sheffield | Education | 8750 | $1.1B | United Kingdom | SAMS Global | SAMS CRM | CRM | 2023 | n/a |
In 2023, the University of Sheffield engaged SAMS Global to onboard SAMS CRM, a CRM application, to improve agent management and commission transparency for international student recruitment. The engagement with SAMS Global began in 2023 and is recorded as an onboard partner relationship, with a go-live estimated in 2024.
SAMS CRM was configured to support agent network management and commission tracking, with functional emphasis on centralized lead and contact management, recruitment pipeline visibility, and audit trails for commission settlements. Configuration work focused on agent onboarding workflows, automated commission calculations and reporting dashboards to increase transparency across agent interactions and fee processing.
Operational scope centers on the university international recruitment function and admissions teams in the UK, coordinated through a SAMS working group that directed configuration decisions, business rule definitions, and user acceptance testing. No named external system integrations were disclosed in the source, the implementation narrative therefore emphasizes internal process alignment and data governance for agent records and commission data.
Governance activity included establishing working group oversight, defining commission approval workflows, and planning a phased rollout that started with pilot agent cohorts and expanded governance controls for broader adoption. The stated objective of the SAMS CRM deployment is clearer agent management and greater commission transparency within the University of Sheffield international recruitment function.
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