List of SAP NetWeaver Master Data Management Customers
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Since 2010, our global team of researchers has been studying SAP NetWeaver Master Data Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP NetWeaver Master Data Management for Master Data Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP NetWeaver Master Data Management for Master Data Management include: BP, a United Kingdom based Oil, Gas and Chemicals organisation with 100500 employees and revenues of $189.19 billion, Kraft Foods, a United States based Consumer Packaged Goods organisation with 36000 employees and revenues of $25.85 billion and many others.
Contact us if you need a completed and verified list of companies using SAP NetWeaver Master Data Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SAP NetWeaver Master Data Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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BP | Oil, Gas and Chemicals | 100500 | $189.2B | United Kingdom | SAP | SAP NetWeaver Master Data Management | Master Data Management | 2007 | n/a | In 2007 BP implemented SAP NetWeaver Master Data Management as a central Master Data Management initiative to harmonize master data across the enterprise, a program executed from its UK base with global operational scope. The SAP NetWeaver Master Data Management deployment was positioned to provide a single authoritative hub for master records and to reduce cross-system discrepancies in supplier, customer and product reference data. Module usage is inferred from Gartner and SAP commentary, so BP’s implementation is described in terms consistent with Master Data Management best practices, including domain consolidation for customer, vendor and product records, match and merge logic, survivorship rules and stewardship user interfaces. Configuration focused on canonical data models and automated data quality profiling, supporting standard MDM capabilities such as consolidation, enrichment and persistent master record publication. The architecture emphasized a central MDM hub that synchronized with operational SAP applications and external enterprise sources through enterprise service interfaces and batch synchronization, enabling downstream systems to consume cleansed master records. Operational coverage extended across procurement, trading and transactional landscapes, with the MDM hub serving as the authoritative reference for business process systems and reporting sources. Governance centered on formalized stewardship workflows, role-based data ownership and policy-driven validation rules, with phased domain rollouts and stewardship training to support ongoing data stewardship. The program received external recognition when BP was named a top finalist by Gartner for MDM Excellence in 2009, reflecting the late-2000s implementation trajectory of SAP NetWeaver Master Data Management at the company. | |
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Kraft Foods | Consumer Packaged Goods | 36000 | $25.8B | United States | SAP | SAP NetWeaver Master Data Management | Master Data Management | 2007 | n/a | In 2007 Kraft Foods implemented SAP NetWeaver Master Data Management as its Master Data Management platform to consolidate and harmonize customer, product, vendor and material master data. The implementation served as the foundation for a North American SAP ERP rollout, with core master domains going live across regions through 2008 and industry coverage documenting product, customer, vendor and material master domains. The deployment centered on domain-oriented master data capabilities in SAP NetWeaver Master Data Management, including a centralized data model, entity matching and survivorship rules, standardized attribute sets and master provisioning workflows. Configuration emphasized consolidation and harmonization processes typical of Master Data Management, enabling consistent master records and repeatable data cleansing and consolidation pipelines. Integrations were organized to feed master records into the North American SAP ERP rollout and downstream reporting systems, supporting supplier collaboration and compliance as stated in project sources. Operational coverage focused on regional rollouts across North America through 2008, with primary business functions impacted including procurement, supply chain, sales and finance alongside central master data teams. Governance and rollout were staged around core masters, instituting centralized stewardship and domain stewardship roles and formalized governance processes to manage record creation, change control and data quality. The project is documented as improving reporting, supplier collaboration and compliance, aligning SAP NetWeaver Master Data Management to enterprise ERP master data consumption and operational workflows. |
Buyer Intent: Companies Evaluating SAP NetWeaver Master Data Management
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