List of SAS Marketing Operations Management Customers
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Since 2010, our global team of researchers has been studying SAS Marketing Operations Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAS Marketing Operations Management for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAS Marketing Operations Management for Marketing Automation include: Scotiabank, a Canada based Banking and Financial Services organisation with 86746 employees and revenues of $24.55 billion, Desjardins Group, a Canada based Banking and Financial Services organisation with 55290 employees and revenues of $10.63 billion, Umniah, a Jordan based Communications organisation with 1400 employees and revenues of $700.0 million and many others.
Contact us if you need a completed and verified list of companies using SAS Marketing Operations Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Desjardins Group | Banking and Financial Services | 55290 | $10.6B | Canada | SAS Institute | SAS Marketing Operations Management | Marketing Automation | 2018 | n/a |
In 2018, Desjardins Group implemented SAS Marketing Operations Management to establish Marketing Automation capabilities within its marketing organization in Canada. Employer job descriptions explicitly reference SAS Marketing Automation and SAS Enterprise Guide for campaign management, segmentation, and multichannel targeting, indicating operational use of the SAS Marketing Operations Management application for campaign orchestration and performance measurement across channels.
The deployment emphasizes core Marketing Automation functionality in SAS Marketing Operations Management, including campaign orchestration, audience segmentation, multichannel targeting, and campaign performance measurement. Configuration and workflow support appear focused on campaign lifecycle management and analytics enablement, with SAS Enterprise Guide referenced as the analytics and data preparation environment used in conjunction with the marketing automation platform.
Operational scope encompasses marketing and analytics teams at Desjardins, where platform skills are embedded in role requirements to align marketing operations and analytics workflows. Governance and process alignment are implied through job role descriptions that assign campaign orchestration and measurement responsibilities to marketing and data analytics functions, supporting coordinated multichannel campaign execution.
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Scotiabank | Banking and Financial Services | 86746 | $24.5B | Canada | SAS Institute | SAS Marketing Operations Management | Marketing Automation | 2014 | n/a |
In 2014, Scotiabank implemented SAS Marketing Operations Management to support customer-focused engagement across its North American retail and contact-centre channels. The project is categorized as Marketing Automation and was aligned with the bank's use of SAS analytics, including SAS Marketing Optimization, to enable one-to-one marketing and improve offer relevance.
The implementation used Marketing Automation capabilities consistent with campaign orchestration, automated segmentation, offer management, and workflow-driven campaign execution to operationalize analytics-derived customer insights. SAS Marketing Operations Management served as the execution layer for personalized campaigns, embedding rule-driven scheduling, multivariate offer selection, and automated delivery logic commonly associated with marketing automation platforms.
Integrations centered on the SAS analytics stack, explicitly including SAS Marketing Optimization, and extended to contact-centre interaction workflows to inform agent-facing offers and inbound engagement. Governance focused on centralizing campaign governance, approval workflows, and operational controls to align marketing execution with contact-centre scripting and customer engagement policies.
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Umniah | Communications | 1400 | $700M | Jordan | SAS Institute | SAS Marketing Operations Management | Marketing Automation | 2013 | n/a |
In 2013 Umniah implemented SAS Marketing Operations Management to support telecommunications marketing and campaign management, using the solution as its primary Marketing Automation platform for targeted, multichannel campaigns. The deployment focused on operationalizing analytics driven campaign workflows to shorten campaign execution and analysis time at the operator based in Jordan and serving Middle East marketing needs.
The implementation combined SAS Marketing Automation capabilities with SAS Enterprise Miner to deliver predictive scoring, automated segmentation, and multichannel campaign orchestration. Configuration centered on analytics led audience selection, campaign orchestration templates, automated reporting pipelines, and cataloged campaign assets to standardize execution and enable repeatable campaign plays across email, SMS, and direct channels.
Integration work emphasized a tight operational coupling between SAS Marketing Automation and SAS Enterprise Miner, where predictive models from Enterprise Miner fed scoring and propensity outputs into campaign lists and trigger logic. Operational coverage targeted Umniah marketing and campaign management teams, centralizing campaign planning, list generation, and analytic feedback loops within the Marketing Automation environment to streamline cross channel execution.
Governance shifted toward centralized campaign operations and analytics governance, with processes formalized around model refresh cadence, campaign approval workflows, and automated reporting handoffs. Outcomes cited in the vendor case study include large reductions in reporting and operational effort, improved campaign throughput, and measurable reductions in campaign execution and analysis time, reflecting a move to automated, analytics driven marketing operations.
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