AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

List of Scratchpad Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Immobiliare Colarossi Italy Construction and Real Estate 10 $1M Italy Scratchpad Scratchpad Sales Enablement 2019 n/a
In 2019, Immobiliare Colarossi Italy implemented Scratchpad for Sales Enablement. The deployment is surfaced on their public website, using Scratchpad on their website to capture customer context and support sales interactions for a small, client facing organization. Configuration centers on the Scratchpad workspace for inline note taking, pipeline updates, task orchestration and templated outreach, aligning common Sales Enablement functional workflows with the company sales process. Functional capabilities are applied to contact and account context, standardized note templates, task reminders, and synchronized record updates to backend CRMs and sales workflows as typical for Sales Enablement tooling. Operational scope is limited to the sales and client engagement team within Italy, reflecting a compact rollout model appropriate to a 10 employee firm. Governance emphasis is on standardizing note practices and consolidating customer interaction records to create a single source of truth for follow up and pipeline hygiene.
MaintainX Professional Services 250 $35M United States Scratchpad Scratchpad Sales Enablement 2024 n/a
In 2024 MaintainX implemented Scratchpad to improve CRM hygiene and to embed MEDDPICC across its sales organization. The deployment is categorized as Sales Enablement and focused on the United States commercial sales team. Scratchpad was configured to provide AI powered Salesforce updates, deal inspection capabilities, and workflow prompts that surface MEDDPICC criteria during opportunity qualification. The implementation emphasized automated CRM entry and deal inspection workflows, aligning daily seller activities with MEDDPICC usage and enabling RevOps to tune prompt behavior and qualification guidance. The deployment integrated directly with Salesforce for automated record updates and deal stage inspection, and it was operated by the companys RevOps and sales teams. Operational coverage included account executives, sales operations, and RevOps in the United States, with the system embedded into daily seller workflows to enforce MEDDPICC discipline. Governance was led by RevOps, who performed prompt tuning and monitored adherence to the MEDDPICC process, with rollout focused on embedding the methodology into routine CRM usage. MaintainX reported an increase in CRM hygiene and process adherence from approximately 70% to over 90% after the Scratchpad deployment, reflecting tighter CRM practices and consistent MEDDPICC adoption.
Recharge Professional Services 450 $75M United States Scratchpad Scratchpad Sales Enablement 2024 n/a
In 2024 Recharge implemented Scratchpad as the primary workspace for sellers to capture notes, streamline MEDDIC data capture, and automate Salesforce updates during a HubSpot to Salesforce migration in the United States. The deployment used the Sales Enablement application Scratchpad to centralize seller activity and standardize MEDDIC and MEDDICC capture across the commercial organization. Configuration centered on structured notetaking templates mapped to MEDDIC fields, AI suggested field updates, and automated writebacks to Salesforce to reduce manual CRM administration. Scratchpad was configured to surface AI suggested field updates that accelerated stage progression and reduced friction in opportunity qualification workflows. The implementation leveraged Scratchpad workspace capabilities to enforce data consistency and to instrument stage gating through CRM field automation. Integrations included Gong and Zoom for call capture and transcription, and bidirectional synchronization with Salesforce as the system of record, aligned with the HubSpot to Salesforce migration timeline. Operational coverage focused on seller workflows within the United States sales organization, where sellers used Scratchpad as the front line tool for note capture and CRM updates. Business functions impacted included sales operations, account executives, and forecasting teams through improved data completeness and more timely CRM updates. The rollout combined structured notetaking, Gong and Zoom integrations, and AI suggested field updates to enforce MEDDIC and MEDDICC discipline and to automate Salesforce updates. Recharge reported an estimated savings of 455 hours of seller administrative work per month as an explicit outcome of the Scratchpad implementation.
Banking and Financial Services 80 $20M United States Scratchpad Scratchpad Sales Enablement 2024 n/a
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FAQ - APPS RUN THE WORLD Scratchpad Coverage

Scratchpad is a Sales Enablement solution from Scratchpad.

Companies worldwide use Scratchpad, from small firms to large enterprises across 21+ industries.

Organizations such as Recharge, MaintainX, Settle and Immobiliare Colarossi Italy are recorded users of Scratchpad for Sales Enablement.

Companies using Scratchpad are most concentrated in Professional Services, Banking and Financial Services and Construction and Real Estate, with adoption spanning over 21 industries.

Companies using Scratchpad are most concentrated in United States and Italy, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Scratchpad across Americas, EMEA, and APAC.

Companies using Scratchpad range from small businesses with 0-100 employees - 50%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Scratchpad include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Scratchpad customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Sales Enablement.