List of Sello PIM Customers
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Since 2010, our global team of researchers has been studying Sello PIM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sello PIM for Product Information Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sello PIM for Product Information Management include: Ideal of Sweden, a Sweden based Retail organisation with 150 employees and revenues of $85.0 million, Frank Dandy Sweden, a Sweden based Retail organisation with 12 employees and revenues of $10.0 million, Aya Label, a Netherlands based Retail organisation with 10 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Sello PIM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sello PIM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Aya Label | Retail | 10 | $2M | Netherlands | Sello-o | Sello PIM | Product Information Management | 2023 | n/a | In 2023, Aya Label implemented Sello PIM to centralize product data and channel syndication. Aya Label used Sello PIM within the Product Information Management category to automate communication between its 3PL, ecommerce platform and marketplace backends for H&M and other channels, ensuring correct attributes, images, prices and inventory across European channels and reducing manual order handling. Module usage of Sello PIM is inferred from Sello's customer story and focused on product data mapping and marketplace activation, with configuration for attribute mapping and media asset normalization to align seller catalogs with marketplace schemas. Functional capabilities implemented included product data mapping, attribute normalization, media asset management and price and inventory synchronization, consistent with standard Product Information Management workflows. Integrations were executed between Sello PIM and the companys 3PL for inventory and fulfillment updates, and to the ecommerce platform and multiple marketplace backends for channel activation and order routing. Operational coverage targeted ecommerce merchandising, catalog management and fulfillment operations across European commerce channels and marketplaces including H&M. Governance work centered on centralizing product master data and establishing channel activation workflows to reduce manual intervention and maintain attribute and media consistency. Outcomes described in the customer story included ensured correctness of attributes, images, prices and inventory and a reduction in manual order handling in Europe. | |
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Frank Dandy Sweden | Retail | 12 | $10M | Sweden | Sello-o | Sello PIM | Product Information Management | 2022 | n/a | In 2022, Frank Dandy Sweden implemented Sello PIM as its Product Information Management platform. The implementation centralized product and catalog data and established a single source of truth for product attributes and channel-ready content for the retailer. The deployment configured product attribute mapping and channel activation modules within Sello PIM, enabling structured attribute schemas, variant handling, and channel-specific content transformation. Automation was applied to marketplace listing creation and order flow orchestration to reduce manual upload and reconciliation tasks. Integrations concentrated on direct channel activation to marketplaces, explicitly automating listings and order flows for channels such as Zalando and Stadium across the Nordic and European region. Operational coverage targeted e-commerce and marketplace operations, catalog management, and merchandising workflows to support the companys regional marketplace presence. Governance emphasized catalog governance and channel onboarding processes, with staged configuration and activation of channel mappings and publishing workflows to control content quality and release cadence. The Sello PIM deployment reduced manual work and sped marketplace launches, aligning Product Information Management with frontline marketplace operations. | |
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Ideal of Sweden | Retail | 150 | $85M | Sweden | Sello-o | Sello PIM | Product Information Management | 2022 | n/a | In 2022 Ideal of Sweden implemented Sello PIM as its Product Information Management solution. The engagement with Sello was scoped to centralize product content and activate marketplace listings across Scandinavia and Northern Europe, reflecting a focus on marketplace channel expansion and catalog consolidation. Module usage of Sello PIM included product data management and multi-channel activation capabilities as described in the vendor case story, with inferred configuration around catalog enrichment, attribute normalization, and feed orchestration to support consistent listings. The Sello PIM implementation established automated workflows for product creation, attribute mapping, and publication scheduling to streamline catalog throughput. Integrations were explicitly centered on marketplace connectors for Elgiganten, CDON, Fyndiq and Amazon, enabling direct listing publication and synchronization of product data to those channels. Operational coverage applied to e-commerce, marketplace operations and catalog management teams, with the system functioning as the authoritative product record for external marketplace channels. Governance and process changes included centralized catalog ownership and standardized listing approval workflows to support multi-market requirements and reduce manual listing effort. The Sello PIM deployment improved marketplace visibility and operational efficiency as reported in the vendor case narrative. |
Buyer Intent: Companies Evaluating Sello PIM
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