List of SendGrid Email Marketing Customers
Denver, 80202, CO,
United States
Since 2010, our global team of researchers has been studying SendGrid Email Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SendGrid Email Marketing for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SendGrid Email Marketing for Marketing Automation include: Holland & Barrett, a United Kingdom based Retail organisation with 7800 employees and revenues of $800.0 million, Delta Dental of Idaho, a United States based Insurance organisation with 100 employees and revenues of $170.0 million and many others.
Contact us if you need a completed and verified list of companies using SendGrid Email Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SendGrid Email Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Delta Dental of Idaho | Insurance | 100 | $170M | United States | SendGrid | SendGrid Email Marketing | Marketing Automation | 2022 | n/a |
In 2022, Delta Dental of Idaho implemented SendGrid Email Marketing as its primary Marketing Automation platform to support member communications and outreach across its marketing and customer experience programs. SendGrid Email Marketing is positioned to centralize campaign delivery, templated message design, and automated member journeys for a midmarket insurer with approximately 100 employees and broad community engagement responsibilities.
The SendGrid Email Marketing deployment focused on standard Marketing Automation capabilities including list segmentation, template management, campaign scheduling, personalization tokens, automation workflows, and delivery analytics. Configuration work emphasized reusable templates for policyholder notifications and community event promotion, setup of A B testing and engagement tracking, and integration of reporting dashboards to support monthly social and campaign metric reporting.
Integrations and operational coverage tied SendGrid Email Marketing to Delta Dental of Idaho’s digital ecosystem, connecting email content with WordPress CMS pages and multimedia hosted on Vimeo and YouTube, and enabling event-driven automation via Zapier. The implementation aligned with social channel management including Facebook, Instagram, LinkedIn, YouTube, and Google Business, and referenced Social Media Management Tools such as Sprout Social, HootSuite, and Zoho Social for calendar cohesion, while Survey Monkey was used for customer feedback capture. CRM connectivity was identified as a preferred integration to unify member records, and the platform was used by Marketing, Customer Experience, Digital/Web Experience, and Community Outreach teams.
Governance and process changes supported the rollout with a centralized content and social calendar, defined approval workflows between the Customer Experience Marketing Specialist and the VP of Customer Experience, and a training curriculum for ongoing team enablement. Monthly analytics routines were established to feed stakeholder customer journey mapping and campaign optimization, and customer feedback loops from online surveys were incorporated into action planning and content iteration.
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Holland & Barrett | Retail | 7800 | $800M | United Kingdom | SendGrid | SendGrid Email Marketing | Marketing Automation | 2019 | n/a |
In 2019, Holland & Barrett implemented SendGrid Email Marketing in the Marketing Automation category to support email marketing and transactional messaging across its CRM-driven communications. SendGrid Email Marketing was adopted to provide campaign deployment, templated messaging, and automated sends for customer engagement workflows.
Implementation emphasized email campaign management, SMTP transactional delivery configuration, template and dynamic content management, deliverability controls, and automation workflows for lifecycle and triggered messages. Configuration work included segmentation-driven sends, A/B testing and scheduled drip automations consistent with Marketing Automation functional patterns.
Operational integration connected SendGrid Email Marketing with Holland & Barrett’s CRM and loyalty program, enabling marketing and loyalty teams to coordinate campaign roadmaps and customer engagement flows. Governance and rollout responsibilities were organized around roadmap mapping, quarterly and monthly planning and day-to-day CRM management, with cross-squad monitoring to align UK product direction and Benelux market execution, centralizing email orchestration for CRM, loyalty and customer engagement functions.
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Buyer Intent: Companies Evaluating SendGrid Email Marketing
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