List of Siemens Brightly (formerly Assetic) Customers
Siemens
Werner-von-Siemens-Strasse 1,
Munich, 80333,
Germany
Munich, 80333,
Germany
49 89-3803-5491
Manufacturing
312000
$84.5B
Since 2010, our global team of researchers has been studying Siemens Brightly (formerly Assetic) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Siemens Brightly (formerly Assetic) for Enterprise Asset Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Siemens Brightly (formerly Assetic) for Enterprise Asset Management include: Lancashire County Council, a United Kingdom based Government organisation with 10312 employees and revenues of $1.65 billion, TDIndustries, a United States based Construction and Real Estate organisation with 3000 employees and revenues of $475.0 million, Ipswich City Council, a Australia based Government organisation with 1300 employees and revenues of $290.0 million, City of Adelaide, a Australia based Government organisation with 1125 employees and revenues of $159.0 million, Murrindindi Shire Council, a Australia based Government organisation with 150 employees and revenues of $38.0 million and many others.
Contact us if you need a completed and verified list of companies using Siemens Brightly (formerly Assetic), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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City of Adelaide | Government | 1125 | $159M | Australia | Siemens | Siemens Brightly (formerly Assetic) | Enterprise Asset Management | 2022 | n/a |
In 2022, City of Adelaide implemented Siemens Brightly formerly Assetic as its Enterprise Asset Management application. The implementation concluded a multiyear transformation that began with a Brightly partnership in late 2019 and was executed as a dedicated project model using Chamonix specialists for change management, systems alignment and project delivery.
Implementation scope centered on consolidating asset data and establishing lifecycle modelling and maintenance planning capabilities. Siemens Brightly was configured to support consolidated asset registers, preliminary lifecycle modelling, a shift from age based to condition based renewals, and the move from reactive to planned maintenance, with mobile workforce features provisioned to connect field crews to the central system.
Systems integration and operational coverage included rationalizing 17 existing platforms down to seven to create a more aligned enterprise architecture, and implementing a full systems upgrade to support ongoing processing and reporting requirements. Deployment extended to asset management teams, operations crews and customer facing service teams, with over 100 tablets rolled out to operations staff to enable mobile work execution and visible customer complaint feedback loops.
Governance and process restructuring were delivered through phased measurement and defined business enablers, improving staff knowledge transfer and training while clarifying accountability for asset decision making. The project approach emphasized strategic planning, staged rollouts and data requirement assessment to expedite delivery and sustain ongoing collection activity.
Documented outcomes include elimination of manual spreadsheet processing, merged disparate and inconsistent asset registers, operationalized condition based renewal planning, and preliminary lifecycle modelling outputs that inform long term capital decision making. The program also reported reduced financial and audit risk exposure, improved workforce empowerment through mobility, and strengthened data driven decision making across City of Adelaide business functions.
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Ipswich City Council | Government | 1300 | $290M | Australia | Siemens | Siemens Brightly (formerly Assetic) | Enterprise Asset Management | 2025 | n/a |
In 2025, Ipswich City Council implemented Siemens Brightly (formerly Assetic) as its Enterprise Asset Management platform to centralise lifecycle oversight for critical infrastructure and natural assets. The Council deployed Brightly’s Asset Management for Government platform to provide a single unified view of assets across the city, aligning day to day operations with analytics, real-time monitoring, and predictive insights.
The implementation focuses on end to end lifecycle management capabilities within Siemens Brightly (formerly Assetic), including asset register consolidation, condition and performance tracking, advanced analytics, and predictive maintenance planning. The platform is provisioned to deliver a single, unified asset register that combines physical and financial information and to surface asset condition, performance, and cost data for planning and procurement decisions.
Functional modules being adopted include automated field data capture and reporting, maintenance workflow orchestration, inspection tracking, crew assignment and mobile field service management, and cost analysis for operations and procurement. Council teams will use these modules to replace spreadsheets and manual scheduling, automate inspections and maintenance tasks, and monitor real time progress of field activities.
Governance changes are scoped to standardise asset data capture and to consolidate asset information into a centralised, reliable asset register that supports cross departmental workflows across the city. The rollout is positioned to modernise maintenance and field service management, enabling consistent processes for asset condition assessment, work order management, and reporting across operational teams and field crews.
Ipswich City Council expects outcomes that were stated as increased staff productivity, optimised maintenance spend, improved data accuracy, streamlined reporting, and faster resident response times, with the platform supporting longer term investment decisions and asset lifespan extension. Brightly’s public sector experience in Australia is cited as part of the partnership rationale to help the Council manage growth while balancing cost, risk, and performance.
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Lancashire County Council | Government | 10312 | $1.7B | United Kingdom | Siemens | Siemens Brightly (formerly Assetic) | Enterprise Asset Management | 2025 | n/a |
In 2025, Lancashire County Council awarded a highways asset management systems contract to Siemens Brightly (formerly Assetic). The deployment targets Enterprise Asset Management for the county highway network, with an initial five year contract running from July 2025 to July 2030 and potential extensions that could extend the agreement to 15 years.
Siemens Brightly (formerly Assetic) will provide HAMS software that helps optimise the allocation of resources for the management, operation, preservation and enhancement of highway infrastructure. Enterprise Asset Management capabilities planned for configuration include a centralized asset register, condition and inspection workflows, planned maintenance scheduling, works ordering and lifecycle planning aligned to highways operations and asset stewardship.
Operational scope covers countywide highways operations, maintenance teams and asset management functions within Lancashire County Council. The implementation narrative indicates configuration of inspection regimes, risk based prioritization workflows and maintenance planning, with the platform intended to serve as the authoritative asset record for highway infrastructure.
The contract was awarded after four tenders and was let based on the UK Cabinet Office Model Services Contract for high value complex services. The total spend is estimated to be up to £10m over the full potential 15 year term, and the procurement and contract governance structure will drive a phased rollout beginning in July 2025.
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Murrindindi Shire Council | Government | 150 | $38M | Australia | Siemens | Siemens Brightly (formerly Assetic) | Enterprise Asset Management | 2016 | n/a |
In 2016 Murrindindi Shire Council implemented Siemens Brightly, formerly Assetic, for Enterprise Asset Management. The deployment targeted the council road network and associated assets, including roads, streets, bridges, culverts and street trees, and was positioned to support operational asset registers and inspection regimes documented in the council Road Management Plan.
The Siemens Brightly implementation was configured to support core Enterprise Asset Management capabilities, including an asset register, inspection and condition recording, planned and reactive work order management, scheduling for maintenance activities, and lifecycle records for assets such as trees and culverts. Siemens Brightly, formerly Assetic, was used to capture inspection notes that document when maintenance works have occurred and what works are scheduled, and to formalize inspection regimes such as fire tracks even when those regimes sit slightly outside the RMP scope.
Integration work focused on linking the Customer Request Management System CRM with the Asset Management Information System ASSETIC to ensure notes and maintenance histories flow between customer service and operational crews. The integration scope specified inclusion of contextual notes to explain completed works and scheduled works, linkage of duplicate requests to avoid multiple inspections of the same job, and mechanisms to confirm customer contact details and precise issue location. Operational coverage included customer service, roads and bridges maintenance teams, and arboriculture crews responsible for tree inspection and replacement planning.
Governance and process changes were emphasized as part of the rollout, including training customer service staff to log all requests in the CRM and to consult asset notes when responding and closing requests, implementing a preformatted automated letter and email template to inform customers of council responses, improved triage based on risk and urgency, and development of customer service guidelines and questionnaire prompts to reduce duplicate requests. The council also identified the need for a communications and notification process with landowners for private responsibilities such as culvert and tree maintenance, and noted historic root damage will require investment in tree replacement alongside revised maintenance work practices.
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Penn Waste | Utilities | 140 | $33M | United States | Siemens | Siemens Brightly (formerly Assetic) | Enterprise Asset Management | 2025 | n/a |
In 2025 Penn Waste deployed Siemens Brightly (formerly Assetic) as its Enterprise Asset Management platform for the Penn Waste Recycling Center, formalizing asset governance for the maintenance organization. The deployment builds on the site team’s long standing use of Asset Essentials since 2016 to capture work history and uptime performance, and it positions Siemens Brightly as the central system for maintenance scheduling and recordkeeping.
Siemens Brightly (formerly Assetic) was configured to support preventive maintenance scheduling, work order management, mobile technician logging, parts tracking, cost and depreciation recording, and equipment performance history to inform PM frequency. Maintenance technicians consistently record completed and outstanding tasks in the EAM, enabling shift handoffs and a single source of truth for what was done and what remains outstanding.
Operational scope centers on the Penn Waste Recycling Center where equipment counts expanded significantly after a rebuild, increasing from 67 to 154 motors and from six to 11 optical sorters, accompanied by additional conveyors and robotic sorters. The Enterprise Asset Management implementation supports the higher equipment density within the same facility footprint and is being referenced as a model as a second Waste Connections recycling center in Manassas, Va. moves toward implementation.
Governance and process changes emphasize using recorded maintenance history to set and refine PM intervals, and to provide documentary evidence for manufacturer warranty and parts discussions. Penn Waste’s historical records produced by Asset Essentials and now managed through Siemens Brightly contributed to manufacturers supplying replacement parts on two occasions despite warranty expiration, and the site reports uptime of 96 percent to 98 percent prior to the 2022 fire, and 91 percent to 92 percent in the first 17 months after reopening, with a targeted 95 percent uptime by month 20.
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Construction and Real Estate | 3000 | $475M | United States | Siemens | Siemens Brightly (formerly Assetic) | Enterprise Asset Management | 2025 | n/a |
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Buyer Intent: Companies Evaluating Siemens Brightly (formerly Assetic)
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Siemens Brightly (formerly Assetic). Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Siemens Brightly (formerly Assetic) for Enterprise Asset Management include:
- AssetWorks, a United States based Professional Services organization with 380 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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AssetWorks | Professional Services | 380 | $68M | United States | 2025-06-02 |
FAQ - APPS RUN THE WORLD Siemens Brightly (formerly Assetic) Coverage
Siemens Brightly (formerly Assetic) is a Enterprise Asset Management solution from Siemens.
Companies worldwide use Siemens Brightly (formerly Assetic), from small firms to large enterprises across 21+ industries.
Organizations such as Lancashire County Council, TDIndustries, Ipswich City Council, City of Adelaide and Murrindindi Shire Council are recorded users of
Siemens Brightly (formerly Assetic) for Enterprise Asset Management.
Companies using Siemens Brightly (formerly Assetic) are most concentrated in Government and Construction and Real Estate, with adoption spanning over 21 industries.
Companies using Siemens Brightly (formerly Assetic) are most concentrated in United Kingdom, United States and Australia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Siemens Brightly (formerly Assetic) across Americas, EMEA, and APAC.
Companies using Siemens Brightly (formerly Assetic) range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 16.67%.
Customers of Siemens Brightly (formerly Assetic) include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Siemens Brightly (formerly Assetic) customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Enterprise Asset Management.