List of Simple Asset Management Customers
Sydney, 2000, NSW,
Australia
Since 2010, our global team of researchers has been studying Simple Asset Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Simple Asset Management for Digital Asset Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Simple Asset Management for Digital Asset Management include: Mondelez International, a United States based Consumer Packaged Goods organisation with 91000 employees and revenues of $36.02 billion, Nib Health Funds, a Australia based Insurance organisation with 1870 employees and revenues of $2.23 billion, Choice Hotels Australia, a Australia based Leisure and Hospitality organisation with 120 employees and revenues of $20.0 million and many others.
Contact us if you need a completed and verified list of companies using Simple Asset Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Choice Hotels Australia | Leisure and Hospitality | 120 | $20M | Australia | Simple Technology | Simple Asset Management | Digital Asset Management | 2023 | n/a |
In 2023, Choice Hotels Australia implemented Simple Asset Management, using Simple's Admation platform to provide a centralised repository for high-resolution artwork and online proofing across its Australasia operations. The deployment targeted Digital Asset Management capabilities to provide marketing teams with governed access to brand assets and to standardise asset handling across sites.
The implementation combined digital asset management, online proofing, version control and a self-serve shopping cart for images and logos, with metadata indexing and role-based access controls to support searchable asset retrieval and controlled distribution. Marketing approval workflows were configured within the Admation environment to route proofs through reviewers and capture version history, enabling shorter review cycles and clearer auditability of approvals.
Operational scope covered Choice Hotels Australia marketing and brand functions across Australasia, centralising asset governance and replacing ad hoc file sharing with an approval-first process. The rollout delivered self-serve access to images and logos, formalised version control and faster job delivery, reducing revisions and accelerating time-to-market as described by the vendor.
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Mondelez International | Consumer Packaged Goods | 91000 | $36.0B | United States | Simple Technology | Simple Asset Management | Digital Asset Management | 2016 | n/a |
In 2016, Mondelez International implemented Simple Asset Management, selecting Admation including its Ad Storage Library and Digital Asset Management features to centralise artwork, packaging and digital assets. The deployment of Simple Asset Management was driven by a tender to standardise approval workflows and asset storage across regional marketing and legal functions, with the year 2016 documented as the implementation start. This implementation aligns with the Digital Asset Management category and focused on improving control over marketing creative and packaging files.
The implementation emphasized Ad Storage and DAM module usage within Simple Asset Management, with configuration of approval workflows, version control, metadata tagging and searchable asset catalogs. The solution provided secure ad storage with download histories and audit trails, and the Simple Asset Management configuration included role-based access and approval routing to support legal clearance and regional marketing signoff. These functional capabilities reflect standard Digital Asset Management processes such as asset ingestion, lifecycle management, and controlled distribution.
Rollout covered the Americas, EMEA and APAC regions and targeted legal and regional marketing teams for approvals and asset governance. Governance changes included centralized approval workflows and visibility into revision histories to reduce back-and-forth artwork changes. According to the case study, the rollout reduced artwork revisions, improved approval visibility and compliance, and delivered secure ad storage with download histories as a core operational outcome.
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Nib Health Funds | Insurance | 1870 | $2.2B | Australia | Simple Technology | Simple Asset Management | Digital Asset Management | 2018 | n/a |
In 2018, Nib Health Funds implemented Simple Asset Management, deploying Simple's Admation asset library to centralise marketing assets and streamline approvals for its marketing and legal teams in Australia. The engagement delivered Digital Asset Management capabilities including a centralized asset library, searchable metadata and structured approval workflows. Simple Asset Management provided cataloging and reuse controls to support brand governance and compliance requirements.
Governance and operational scope focused on marketing and legal teams across Australia, with approval workflows and an automatic audit trail capturing sign-off history for compliance. The Digital Asset Management deployment improved asset search and reuse and significantly reduced time spent locating and repurposing logos and images, while standardizing approval processes and maintaining audit records.
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