List of Simulmedia Planning Insights Customers
New York, 10016-8808, NY,
United States
Since 2010, our global team of researchers has been studying Simulmedia Planning Insights customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Simulmedia Planning Insights for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Simulmedia Planning Insights for Marketing Analytics include: Monster, a United States based Professional Services organisation with 3500 employees and revenues of $1.00 billion, Beyond Meat US, a United States based Consumer Packaged Goods organisation with 700 employees and revenues of $198.0 million, Haven Life Insurance Agency, a MassMutual Company, a United States based Insurance organisation with 200 employees and revenues of $25.0 million and many others.
Contact us if you need a completed and verified list of companies using Simulmedia Planning Insights, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Simulmedia Planning Insights customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Beyond Meat US | Consumer Packaged Goods | 700 | $198M | United States | Simulmedia | Simulmedia Planning Insights | Marketing Analytics | 2024 | n/a |
In 2024, Beyond Meat US worked with Simulmedia to deploy Simulmedia Planning Insights within the Marketing Analytics category to plan and run cross-channel linear and CTV television campaigns across the United States. The implementation leveraged Simulmedia TV+ Planning Insights and the TV+ dashboard for campaign planning, impression forecasting, and frequency management, aligning the application with media planning and brand marketing workflows.
Operational scope focused on U.S. national TV buys, with planning outputs used to manage delivery against guaranteed impressions during campaign execution, and the cross-channel approach delivered 145% of guaranteed impressions while maintaining efficient frequency to boost brand reach. Governance emphasized centralized media planning and dashboard-driven monitoring, enabling planners to adjust flighting and frequency in-market through the Simulmedia Planning Insights platform and to operationalize TV and CTV planning within marketing and media teams.
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Haven Life Insurance Agency, a MassMutual Company | Insurance | 200 | $25M | United States | Simulmedia | Simulmedia Planning Insights | Marketing Analytics | 2019 | n/a |
In 2019 Haven Life Insurance Agency, a MassMutual Company, deployed Simulmedia Planning Insights to introduce data driven TV planning into its customer acquisition mix. The implementation positioned Simulmedia Planning Insights inside the Marketing Analytics layer to support audience informed planning and measurable media execution for the U.S. market.
The deployment leveraged Simulmedia TV+ Planning capabilities inferred from the case study, focusing on campaign planning, audience modeling, and attribution workflows. Configuration emphasized planning and execution workflows that align linear TV buying with measurable attribution, and the implementation was instrumented to support iterative audience and frequency planning.
Operational scope concentrated on U.S. customer acquisition and marketing functions, with the platform used to plan and execute TV driven campaigns as part of Haven Life’s broader acquisition strategy. The implementation shifted TV from a brand channel to a performance oriented channel by surfacing audience signals for acquisition planning and funnel measurement.
Governance changes included centralized planning ownership within the acquisition team and new measurement routines to validate media attribution and optimize subsequent buys. The case study reports that the use of Simulmedia Planning Insights and TV+ planning drove large, attributable uplifts across the funnel in the U.S. market, and the implementation reinforced campaign planning and attribution workflows for ongoing optimization.
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Monster | Professional Services | 3500 | $1.0B | United States | Simulmedia | Simulmedia Planning Insights | Marketing Analytics | 2021 | n/a |
In 2021, Monster implemented Simulmedia Planning Insights within Simulmedia's TV+ platform to support cross-channel audience based TV planning and activation in the United States. Simulmedia Planning Insights functions as a Marketing Analytics application that fed lookalike modeling and pixel derived audience signals into the TV+ planning workflow for campaign planning and measurement.
The deployment emphasized the Planning Insights planning module, with configuration to ingest site pixel data for audience segmentation and lookalike creation, and to provision audience targets for linear and connected TV buys. Core functional capabilities implemented included audience modeling, reach forecasting, and campaign plan orchestration aligned to TV+ activation flows, enabling coordinated planning across broadcast and CTV inventory.
Integrations were focused on pixel level data ingestion from Monster properties into Simulmedia Planning Insights, and cross channel activation between the planning module and Simulmedia TV+ buying systems in the United States. Operational ownership centered on Monster marketing and audience planning teams, who used the outputs for media plan construction and activation across national TV and CTV channels.
Outcomes reported in the case study include meeting 119% of guaranteed impressions, achieving strong incremental CTV reach, and a 23.1% conversion rate from new sessions to apply starts, demonstrating the Planning Insights driven audience planning and pixel integration supported measurable campaign delivery and candidate acquisition outcomes.
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Buyer Intent: Companies Evaluating Simulmedia Planning Insights
- BP, a United Kingdom based Oil, Gas and Chemicals organization with 100500 Employees
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