List of Sirdata Contextual Targeting Customers
Paris, 75002,
France
Since 2010, our global team of researchers has been studying Sirdata Contextual Targeting customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sirdata Contextual Targeting for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sirdata Contextual Targeting for Data Management Platform include: Tf1 Publicite Sasu, a France based Professional Services organisation with 374 employees and revenues of $70.0 million, Madvertise, part of Azerion, a France based Professional Services organisation with 53 employees and revenues of $17.0 million and many others.
Contact us if you need a completed and verified list of companies using Sirdata Contextual Targeting, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sirdata Contextual Targeting customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Madvertise, part of Azerion | Professional Services | 53 | $17M | France | Sirdata | Sirdata Contextual Targeting | Data Management Platform | 2021 | n/a |
In 2021, Madvertise, part of Azerion, integrated Sirdata Contextual Targeting as a core Data Management Platform capability to strengthen its programmatic advertising stack. The integration, announced September 28, 2021, used Sirdata's contextual semantic ADS API to extend targeting and audience modeling within Madvertise's product set.
Sirdata Contextual Targeting was embedded into Sublime's video and display products, enabling semantic contextual analysis and the generation of probabilistic socio-demographic audience segments. Functional capabilities implemented focused on contextual brand suitability filtering and probabilistic audience construction, using real time API calls to annotate inventory for suitability and addressable targeting without reliance on third party cookies.
The deployment used an API centric architecture, integrating Sirdata's ADS API into existing campaign decisioning and delivery flows within Sublime, and operating across Madvertise marketing and programmatic advertising functions. Operational coverage targeted France and extended into broader EMEA and Asia markets, aligning contextual signals with regional campaign workflows to preserve addressability post cookie deprecation and to improve campaign performance.
Governance changes centered on embedding contextual segment definitions and brand safety policies into campaign configuration and audience provisioning, shifting some audience engineering responsibilities to programmatic teams. Outcomes stated with the integration included preserved addressability after cookie deprecation and improved campaign performance in targeted regions.
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Tf1 Publicite Sasu | Professional Services | 374 | $70M | France | Sirdata | Sirdata Contextual Targeting | Data Management Platform | 2024 | n/a |
In 2024, Tf1 Publicite Sasu extended its partnership with Sirdata to deploy Sirdata Contextual Targeting within its Data Management Platform capabilities. The extension announced October 2, 2024 in France enabled activation of 500+ Sirdata contextual and audience segments across TF1's streaming and TV segmentée inventory, supporting marketing and TV advertising workflows.
Sirdata Contextual Targeting implementation emphasizes contextual classification and audience segment activation modules, including segment management, contextual taxonomy application, and real-time activation consistent with Data Management Platform patterns. The configuration centralizes segment provisioning for campaign planning and audience activation, making Sirdata segments addressable within TF1 Pub campaign orchestration.
Operational coverage focused on TF1's streaming platforms and TV segmentée inventory, where Sirdata Contextual Targeting was made available to ad operations and advertiser activation processes. The partnership extension is positioned to increase reach and on-target coverage for advertisers while operating under TF1 Pub’s existing inventory governance and audience access procedures.
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