List of Sitecore XM Cloud Customers
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United States
Since 2010, our global team of researchers has been studying Sitecore XM Cloud customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sitecore XM Cloud for Content Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sitecore XM Cloud for Content Management include: QBE Insurance, a Australia based Insurance organisation with 13196 employees and revenues of $19.51 billion, Zilveren Kruis Netherlands, a Netherlands based Insurance organisation with 1600 employees and revenues of $19.00 billion, First Abu Dhabi Bank, a United Arab Emirates based Banking and Financial Services organisation with 7500 employees and revenues of $8.61 billion, First Abu Dhabi Bank United Arab Emirates, a United Arab Emirates based Banking and Financial Services organisation with 6268 employees and revenues of $8.61 billion, Mashreq Bank United Arab Emirates, a United Arab Emirates based Banking and Financial Services organisation with 2460 employees and revenues of $6.60 billion and many others.
Contact us if you need a completed and verified list of companies using Sitecore XM Cloud, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sitecore XM Cloud customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Abrdn Property Income Trust Guernsey | Construction and Real Estate | 10 | $5M | Guernsey | Sitecore | Sitecore XM Cloud | Content Management | 2025 | n/a |
In 2025, Abrdn Property Income Trust Guernsey deployed Sitecore XM Cloud as its Content Management platform to manage its public website content and investor communications. The implementation centers on Sitecore XM Cloud authoring and delivery capabilities, enabling centralized content authoring, media management, and multi channel publishing tailored for a small corporate team of about 10 employees. Sitecore XM Cloud is used to publish website pages, news, and investor reports while providing permissioned editorial controls and scheduled publishing to support a compact operational model.
The deployment uses a cloud authoring and delivery architecture that separates editorial environments from production delivery and applies Sitecore XM Cloud features such as content templates, workflow automation, and a media library to streamline publishing processes. Governance focuses on defined editorial workflows, approval gates, and content modeling to ensure consistent investor messaging, with operational scope concentrated on marketing and investor relations functions. The configuration aligns the Sitecore XM Cloud Content Management setup to small team operations by prioritizing lean content workflows, role based permissions, and automated publishing pipelines for the public website.
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Aramco Emirates United Arab Emirates | Oil, Gas and Chemicals | 50 | $10M | United Arab Emirates | Sitecore | Sitecore XM Cloud | Content Management | 2025 | n/a |
In 2025, Aramco Emirates United Arab Emirates deployed Sitecore XM Cloud to manage content for its corporate website at https://www.aramco.com/ae/. The engagement is focused on Content Management for web properties and digital marketing, consolidating content authoring, approval, and publishing into a cloud hosted platform.
Sitecore XM Cloud was configured to provide content authoring with structured templates, editorial workflows, media library management, and content publishing, supporting both server rendered pages and headless delivery patterns. The implementation includes personalization and testing capabilities typical of the application category, and the full product name Sitecore XM Cloud is used as the central CMS for site content operations.
Operational coverage is centered on the United Arab Emirates digital channel, with marketing and communications teams as primary users and site operations managing publication schedules. Governance is enforced through role based access controls, editorial approval workflows, and staged content lifecycles to coordinate releases within the Sitecore XM Cloud environment.
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Aramco Services Company United States | Oil, Gas and Chemicals | 500 | $200M | United States | Sitecore | Sitecore XM Cloud | Content Management | 2025 | n/a |
In 2025, Aramco Services Company United States deployed Sitecore XM Cloud on their website to centralize editorial workflows and modernize web content delivery. The Sitecore XM Cloud implementation is classified as Content Management and targets corporate communications, digital marketing, and web operations for the companys United States web presence.
Configuration emphasizes content authoring, structured content models, version control, and multi channel publishing workflows, reflecting standard Content Management capabilities. Operational scope centers on the corporate website and the marketing and web operations teams, with governance changes oriented toward role based editorial approvals, staged publishing pipelines, and content ownership controls to align content production and publication processes.
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Ausgrid | Utilities | 3283 | $2.6B | Australia | Sitecore | Sitecore XM Cloud | Content Management | 2025 | n/a |
In 2025, Ausgrid implemented Sitecore XM Cloud as its Content Management platform to centralize digital experience authoring and delivery across its customer-facing web channels. Ausgrid is the largest electricity distributor on Australia’s east coast and selected Sitecore XM Cloud to provide cloud-native content management, sandbox environments, and marketing-led control for its digital teams.
The Sitecore XM Cloud implementation focused on core Content Management capabilities including cloud-hosted content authoring, content staging and preview, multi-channel content delivery, and personalization workflows. Sitecore XM Cloud sandbox access was provisioned to support isolated development and testing, enabling editorial and technical teams to validate content and experience changes before production publishing.
Operational scope covered Ausgrid’s digital and marketing departments, with governance established around role-based editorial permissions, approval workflows, and environment promotion rules to enforce publish controls. The implementation aligned content lifecycle processes with the XM Cloud environments so authors, reviewers, and operations personnel could manage dependencies and releases through sandbox testing and staged publishing.
Vendor security and platform trust signals from Sitecore were referenced as part of procurement and operational risk assessment, noting Sitecore was named a 2025 CSO Award winner for its Vulnerability Management Program, received a CyberVadis gold medal for cybersecurity, and is ranked #1 DXP on G2 with a Top Rated award from TrustRadius. Current customers can engage their Sitecore account manager for details on XM Cloud sandbox incentives and account-level configuration support.
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Avero Achmea Netherlands | Insurance | 150 | $180M | Netherlands | Sitecore | Sitecore XM Cloud | Content Management | 2025 | n/a |
In 2025, Avero Achmea Netherlands deployed Sitecore XM Cloud for its corporate website. Avero Achmea Netherlands uses Sitecore XM Cloud for Content Management to support marketing and corporate communications across its public web channels.
The implementation centers on core Content Management capabilities including content authoring and page composition, media library management, versioning, and publishing workflows. Configuration emphasizes modular page templates, role based editorial controls, and multilingual content support to manage regulatory and customer facing information.
Operational coverage is focused on the marketing and communications functions and the public web estate hosted within the Sitecore XM Cloud tenancy. Operational integrations concentrate on front end content delivery and platform level services, with generic connections to analytics and identity services considered part of ongoing platform operations.
Governance and process changes include formalized editorial roles, staged approval workflows, and centralized content modeling to ensure consistency across pages and channels. The Sitecore XM Cloud deployment provides a cloud managed content authoring environment and cloud native delivery architecture to streamline web publishing and editorial operations.
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Healthcare | 1600 | $320M | United States | Sitecore | Sitecore XM Cloud | Content Management | 2025 | n/a |
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Construction and Real Estate | 150 | $200M | New Zealand | Sitecore | Sitecore XM Cloud | Content Management | 2025 | n/a |
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Professional Services | 650 | $103M | Canada | Sitecore | Sitecore XM Cloud | Content Management | 2025 | n/a |
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Transportation | 3700 | $280M | India | Sitecore | Sitecore XM Cloud | Content Management | 2025 | n/a |
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Transportation | 650 | $60M | Pakistan | Sitecore | Sitecore XM Cloud | Content Management | 2025 | n/a |
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Buyer Intent: Companies Evaluating Sitecore XM Cloud
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