List of Skyword360 Customers
Skyword
38 Chauncy St,
Boston, 02111-2310, MA,
United States
Boston, 02111-2310, MA,
United States
1 617-720-4000
Professional Services
52
$7M
Since 2010, our global team of researchers has been studying Skyword360 customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Skyword360 for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Skyword360 for Marketing Automation include: MGM Resorts, a United States based Leisure and Hospitality organisation with 58000 employees and revenues of $16.16 billion, Hills Pet Nutrition, a United States based Consumer Packaged Goods organisation with 3100 employees and revenues of $3.31 billion, Western Governors University, a United States based Education organisation with 5970 employees and revenues of $700.0 million, ADP Brasil, a Brazil based Professional Services organisation with 1300 employees and revenues of $247.0 million, Ge Power Poland, a Poland based Manufacturing organisation with 700 employees and revenues of $140.0 million and many others.
Contact us if you need a completed and verified list of companies using Skyword360, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Skyword360 customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ADP Brasil | Professional Services | 1300 | $247M | Brazil | Skyword | Skyword360 | Marketing Automation | 2017 | n/a |
In 2017, ADP Brasil deployed Skyword360. ADP Brasil implemented Skyword360 as a Marketing Automation solution on their website to centralize content publishing and campaign orchestration.
The implementation emphasized Skyword360 modules for editorial workflow, content creation, and multi channel publishing, configured to manage web content and campaign assets. Configuration aligned editorial approvals, content scheduling, and campaign asset libraries to support the Marketing function and content operations.
Skyword360 was connected to ADP Brasil web properties to enable direct publishing and to instrument content lifecycle management, while providing content analytics and performance reporting capabilities for marketing teams. Operational coverage focused on corporate marketing and digital teams in Brazil, with site level publishing and campaign orchestration as primary use cases.
Governance established role based access, editorial approval gates, and standardized publishing workflows inside Skyword360, aligning content operations to marketing processes. Rollout included editorial training and process changes to reduce manual handoffs and centralize content governance.
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Ge Power Poland | Manufacturing | 700 | $140M | Poland | Skyword | Skyword360 | Marketing Automation | 2021 | n/a |
In 2021, Ge Power Poland deployed Skyword360 on its corporate website, bringing Skyword360 into production as the company's Marketing Automation platform for web content operations. The implementation targeted the marketing and communications function within the manufacturing division, centralizing web content publishing and editorial management. Deployment was web-facing, with Skyword360 configured to control content lifecycles and publishing schedules for the main public site.
Configuration concentrated on category-aligned capabilities such as editorial workflow orchestration, content planning and calendar, multi-format content publishing, and digital asset management, with content performance instrumentation consistent with Marketing Automation platforms. Skyword360 was embedded into the website content flow and provisioned for role-based approvals and staged publish processes to standardize governance across content authors and approvers. Operational scope focused on marketing and communications teams in Poland, supporting content creation, approval, and web publishing workflows.
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GE Vernova Power Services Romania | Manufacturing | 161 | $34M | Romania | Skyword | Skyword360 | Marketing Automation | 2021 | n/a |
In 2021, GE Vernova Power Services Romania deployed Skyword360 on their website as a Marketing Automation solution. The deployment places Skyword360 at the center of web content operations and marketing orchestration for the Romanian business unit, with the full product name Skyword360 referenced in site-level content workflows.
Configuration focused on Marketing Automation functional modules typical for content-centric platforms, including content creation and management, editorial workflow and approvals, campaign orchestration and scheduling, and content performance reporting. Skyword360 was configured to manage editorial calendars, role based publishing controls, and automated content publishing to the corporate web channel, aligning content production and campaign timelines with marketing and communications objectives.
Operational scope centered on the marketing and communications function supporting the Romania site, with governance defined through editorial approval chains and content lifecycle processes to enforce brand and compliance controls. The implementation emphasized web content delivery and in situ campaign orchestration on the company website, and the Skyword360 implementation is positioned as the primary Marketing Automation platform driving content workflows for the GE Vernova Power Services Romania web presence.
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Hills Pet Nutrition | Consumer Packaged Goods | 3100 | $3.3B | United States | Skyword | Skyword360 | Marketing Automation | 2018 | n/a |
In 2018, Hills Pet Nutrition implemented Skyword360 to power its Pet Care Center content program as a Marketing Automation deployment focused in the United States. The engagement concentrated on an SEO led content strategy and contributor recruitment to scale topical content aimed at pet owners, with the implementation scoped to the corporate marketing organization and U.S. content operations.
Skyword360 was configured to manage the end to end editorial workflow, including assignment orchestration, approvals, content optimization for search, and contributor payments. The platform supported content creation and SEO optimization workflows, along with personalized email distribution to amplify published content, aligning content briefs, production, and scheduling under a centralized content operations process.
Governance combined centralized editorial oversight from Hills marketing with Skyword360 managed workflows and contributor payment processing, formalizing contributor recruitment and editorial handoffs. The case study attributes over 1,000,000 monthly organic search views and a 188% year over year increase in search views to the Skyword360 powered program, with measurable impact on content marketing, SEO, and email marketing functions.
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MGM Resorts | Leisure and Hospitality | 58000 | $16.2B | United States | Skyword | Skyword360 | Marketing Automation | 2018 | n/a |
In 2018, MGM Resorts deployed Skyword360 in a United States marketing implementation focused on content marketing and analytics. Skyword360 was positioned as a Marketing Automation application to centralize content strategy, performance measurement, and editorial workflow across the company marketing organization.
The implementation built a data driven content and social intelligence engine, with Skyword360 analytics synthesizing content performance, audience signals, and competitive benchmarking. Functional capabilities implemented included content performance dashboards, social listening and competitive benchmarking workflows, editorial calendar orchestration, and analytic reporting to accelerate content velocity and support insight driven content decisions.
The deployment incorporated the TrackMaven integration to enrich competitive and social intelligence, and connected Skyword360 outputs to content management and distribution workflows across MGM Resorts properties in the United States. Integrations were used to automate ingestion of social metrics and competitive signals for consolidated reporting and for feeding content planning processes.
Governance and process changes established centralized content performance reviews and formalized editorial planning that tied content production to benchmarks and insights from Skyword360. The stated objectives and observed outcomes of the Skyword360 implementation included improved content velocity, enhanced competitive benchmarking, and more insight driven content decisions.
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Education | 5970 | $700M | United States | Skyword | Skyword360 | Marketing Automation | 2018 | n/a |
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Skyword360 Coverage
Skyword360 is a Marketing Automation solution from Skyword.
Companies worldwide use Skyword360, from small firms to large enterprises across 21+ industries.
Organizations such as MGM Resorts, Hills Pet Nutrition, Western Governors University, ADP Brasil and Ge Power Poland are recorded users of
Skyword360 for Marketing Automation.
Companies using Skyword360 are most concentrated in Leisure and Hospitality, Consumer Packaged Goods and Education, with adoption spanning over 21 industries.
Companies using Skyword360 are most concentrated in United States, Brazil and Poland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Skyword360 across Americas, EMEA, and APAC.
Companies using Skyword360 range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 16.67%.
Customers of Skyword360 include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Skyword360 customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.