List of SmartLink Customers
Atlanta, 30308, GA,
United States
Since 2010, our global team of researchers has been studying SmartLink customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SmartLink for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SmartLink for eCommerce include: Mondelez International, a United States based Consumer Packaged Goods organisation with 91000 employees and revenues of $36.02 billion, Diamond Crystal Salt, a United States based Consumer Packaged Goods organisation with 200 employees and revenues of $100.0 million, Wow Bao, a United States based Retail organisation with 55 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using SmartLink, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SmartLink customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Diamond Crystal Salt | Consumer Packaged Goods | 200 | $100M | United States | SmartCommerce | SmartLink | eCommerce | 2024 | n/a |
In 2024, Diamond Crystal Salt implemented SmartLink from SmartCommerce within its eCommerce program in the United States. The deployment used SmartCommerce's Click2Cart SmartLink capability to instrument influencer-driven commerce and transfer products directly into retailer carts as part of Diamond Crystal Salt's eCommerce and digital marketing workflows.
Implementation centered on attribution and cart orchestration capabilities, with SmartLink configured to capture link-level referrals, cart transfer events, and campaign identifiers to support influencer measurement. Configuration emphasized event logging for cart transfer success, SKU-level payloads sent to retailer checkouts, and centralized event streams for marketing analytics.
Operational coverage was focused on United States retail activations and managed by the company eCommerce and digital marketing teams, aligning influencer activations to retailer cart flows. SmartLink enabled cross-channel influencer campaigns to funnel consumer interactions into retailer cart sessions and provided a unified mechanism for reconciling marketing touchpoints with cart transfer events.
Reported outcomes included more than 75,000 cart transfers in eight months, improving measurement of influencer ROI and digital spend efficiency. SmartLink by SmartCommerce provided instrumented commerce flows and clearer attribution for Diamond Crystal Salt's influencer-driven eCommerce efforts.
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Mondelez International | Consumer Packaged Goods | 91000 | $36.0B | United States | SmartCommerce | SmartLink | eCommerce | 2025 | n/a |
In 2025, Mondelez International implemented SmartLink from SmartCommerce as a shoppable Connected TV solution. SmartLink was deployed as an eCommerce capability to make Connected TV creative shoppable and enable one click carting to support Mondelez's advertising to commerce strategy across the United States and global campaigns.
The implementation leveraged SmartCommerce Click2Cart functionality embedded in CTV creative, combining creative instrumentation, a shoppable overlay and a one click carting flow that handed off buyer intent to Mondelez commerce endpoints. Configuration focused on creative tagging, event capture and server side cart APIs to persist cart events for downstream order handling and measurement.
The campaign was run with Kargo and measured by Attain, reflecting an integration pattern between advertising partners and commerce measurement providers and requiring coordinated governance across advertising, media and commerce teams. Reported outcomes from the SmartLink deployment include 10x higher conversions on CTV, a 12% lift in new buyers and 2x ROAS, demonstrating measurable eCommerce and marketing outcomes.
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Wow Bao | Retail | 55 | $5M | United States | SmartCommerce | SmartLink | eCommerce | 2024 | n/a |
In 2024, Wow Bao implemented SmartLink from SmartCommerce in the eCommerce category to enable shoppable media and accelerate retail distribution across the United States. The deployment leveraged the Click2Cart SmartLink feature to create direct cart transfers from shoppable content into Wow Bao's digital checkout, aligning content-driven commerce with physical store availability.
Configuration emphasized conversion-oriented flows, using SmartLink to bind product identifiers and destination cart URLs to shoppable assets and to orchestrate cart transfer workflows and campaign-level instrumentation. The operational scope targeted retail and digital commerce functions, with rollout activity focused on expanding store distribution from about 350 local shops to 7,000 stores nationwide while supporting marketing-driven shoppable media campaigns.
The SmartLink campaign produced more than 10,000 cart transfers in two months and achieved conversion rates about 4x the industry average, outcomes that directly supported Wow Bao's retail and digital commerce growth. SmartCommerce partnered on execution across the United States, positioning SmartLink as the bridge between shoppable media and expanded point-of-sale distribution.
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