List of Smartly Advertising Platform Customers
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Since 2010, our global team of researchers has been studying Smartly Advertising Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Smartly Advertising Platform for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Smartly Advertising Platform for Digital Advertising Platform include: Uber Freight US, a United States based Transportation organisation with 3300 employees and revenues of $6.90 billion, TUI Nederland N.V., a Netherlands based Professional Services organisation with 2500 employees and revenues of $600.0 million, Grover Germany, a Germany based Retail organisation with 300 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using Smartly Advertising Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Smartly Advertising Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Grover Germany | Retail | 300 | $100M | Germany | Smartly.io Solutions | Smartly Advertising Platform | Digital Advertising Platform | 2023 | n/a | In 2023, Grover Germany deployed the Smartly Advertising Platform, a Digital Advertising Platform, to operationalize e-commerce paid social workflows and campaign automation. The implementation targeted performance marketing use cases in Germany using Smartly Media, Workspaces and dynamic templates to orchestrate Meta Advantage+ Shopping Campaigns at scale. Smartly Media was configured for campaign execution and creative automation, Workspaces provided account segmentation and access controls, and dynamic templates were implemented to enable feed driven creative variants and rule based personalization. Configuration work emphasized template based campaign provisioning, dynamic product feed mapping, and automation of creative rotations to support Advantage+ Shopping Campaigns. The implementation integrated directly with Meta Advantage+ Shopping Campaigns to push template driven ads and product feed updates, aligning the Smartly Advertising Platform with Grover s paid social and e-commerce campaign stacks. Operational coverage focused on Grover s marketing and performance teams in Germany, using Workspaces to separate campaign sets and manage permissions across channels. Rollout went live in 2023 with centralized template governance and standardized approval workflows to accelerate campaign launches and maintain creative consistency. Outcomes documented in the case study include a 19 percent reduction in customer acquisition cost, a 70 percent decrease in cost per acquisition, and a 43 percent increase in conversions. | |
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TUI Nederland N.V. | Professional Services | 2500 | $600M | Netherlands | Smartly.io Solutions | Smartly Advertising Platform | Digital Advertising Platform | 2020 | n/a | In 2020 TUI Nederland N.V. deployed the Smartly Advertising Platform as a Digital Advertising Platform to support a regional social advertising program across the Netherlands and Belgium. The Smartly Advertising Platform was applied to marketing and digital advertising operations, with module usage including Smartly Creative and Video Templates documented in the vendor case study. Implementation centered on template-driven creative production, using Smartly Creative and Video Templates to generate over 100 personalized video ad variations. The configuration emphasized modular creative authoring and campaign orchestration, enabling rapid variant creation and asset rotation within paid social workflows. Operational scope covered the marketing organization for regional campaigns targeting the Netherlands and Belgium, going live in 2020. Governance changes included formalizing template libraries and a modular creative approval flow to streamline creative updates and reduce manual production steps in the advertising lifecycle. Outcomes reported in the case study include a 72 percent lower cost-per-initiate checkout and a 36 percent lower cost-per-purchase for the campaign, directly associated with use of Smartly Creative and Video Templates within the Smartly Advertising Platform. | |
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Uber Freight US | Transportation | 3300 | $6.9B | United States | Smartly.io Solutions | Smartly Advertising Platform | Digital Advertising Platform | 2020 | n/a | In 2020, Uber Freight US deployed the Smartly Advertising Platform as a Digital Advertising Platform to run a U.S.-based paid social program focused on marketing and advertising for fleet sign-ups. The implementation was executed by Uber Freight US marketing with Smartly.io Solutions technology driving creative production and ad orchestration. The deployment leveraged Smartly Creative Studio capabilities within the Smartly Advertising Platform, using a modular video approach and structured split-testing to produce 25 short form video ads. Configuration emphasized modular creative templates, variant generation, and A B testing workflows to accelerate creative iteration across paid social placements. Operational coverage was limited to the United States and centered on fleet acquisition funnels, with campaign execution and optimization handled by Uber Freight US marketing and advertising teams. No specific external adtech integrations are disclosed in the case study beyond Smartly Creative modular video and the platform orchestration features used for paid social deployment. Governance and rollout followed a campaign level production and testing cadence that went live in 2020, with Smartly Creative modular video and split testing embedded in campaign workflows. The case study reports explicit outcomes, including a 108 percent increase in click through rate, a 43 percent reduction in cost per click, and a 36 percent reduction in cost per acquisition for fleet sign ups. |
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