List of SOCi Social Customers
San Diego, 92101, CA,
United States
Since 2010, our global team of researchers has been studying SOCi Social customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SOCi Social for Social Media Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SOCi Social for Social Media Management include: Tower Loan, a United States based Banking and Financial Services organisation with 500 employees and revenues of $100.0 million, Verlo Mattress Factory Stores of Greater Milwaukee, a United States based Consumer Packaged Goods organisation with 250 employees and revenues of $30.0 million, Goddard Systems, a United States based Healthcare organisation with 60 employees and revenues of $7.0 million and many others.
Contact us if you need a completed and verified list of companies using SOCi Social, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SOCi Social customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Goddard Systems | Healthcare | 60 | $7M | United States | SOCi | SOCi Social | Social Media Management | 2025 | n/a |
In 2025, Goddard Systems implemented SOCi Social across its U.S. franchise network to centralize franchise marketing and standardize localized social activity. The deployment targeted localized social content publishing and reputation management as primary functions, with the stated objective to improve engagement and brand consistency across individual centers.
SOCi Social is a Social Media Management application and was configured to provide centralized content templates, localized publishing queues, scheduled social posts, and reputation workflows. The implementation made use of SOCi capabilities described in the case context, including Genius Social agents to automate content distribution and support standardized local responses and moderation.
Operational coverage encompassed franchise marketing teams and local center administrators across U.S. locations, with governance established around content approval, brand guidelines, and role based publishing permissions to balance corporate control and local relevance. Rollout emphasized process standardization for localized publishing and reputation handling, and incorporated governance workflows and training to embed consistent brand messaging at the local site level.
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Tower Loan | Banking and Financial Services | 500 | $100M | United States | SOCi | SOCi Social | Social Media Management | 2025 | n/a |
In 2025, Tower Loan implemented SOCi Social to drive digital growth by improving local social and search visibility for its financial services locations in the United States. Tower Loan deployed SOCi Social as its Social Media Management platform to support trust building, local engagement, and increased web traffic across branch level marketing.
The implementation emphasized SOCi's Genius capabilities for social and local marketing, and configurations focused on localized content creation, centralized template libraries, multi location publishing, scheduled campaign orchestration, and analytics reporting. Functional workflows included content approval routing, role based permissions for corporate and local marketing users, and monitoring of local search signals and review activity to align social content with local reputation and discovery efforts.
Operational scope covered Tower Loan's U.S. financial services locations, with corporate marketing coordinating strategy and local branch teams executing posts, community engagement, and customer outreach. Governance introduced standardized content templates, approval service level expectations, training for local marketing staff, and alignment of marketing and CRM processes to capture and route inbound engagement from social channels.
The case study cites improved local social and search visibility and stronger trust signals at the location level as primary outcomes, driven by SOCi's Genius AI capabilities. SOCi Social serves as Tower Loan's central Social Media Management solution supporting marketing and local customer engagement across its branch network.
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Verlo Mattress Factory Stores of Greater Milwaukee | Consumer Packaged Goods | 250 | $30M | United States | SOCi | SOCi Social | Social Media Management | 2025 | n/a |
In 2025, Verlo Mattress Factory Stores of Greater Milwaukee implemented SOCi Social as a Social Media Management application to upgrade localized marketing and customer service across its U.S. retail footprint. The deployment targeted store-level visibility and customer engagement while retaining centralized brand controls for content and governance.
The SOCi Social implementation focused on localized social content orchestration, listings management, and customer engagement workflows typical of Social Media Management platforms. Configuration work included centralized content templates and approval flows, local publishing windows for individual stores, scheduled post distribution, and message routing to local customer service teams to standardize responses and speed handling.
Operational coverage extended across Verlo Mattress Factory Stores of Greater Milwaukee retail locations in the United States, supporting both marketing and customer service functions at store and corporate levels. Governance was adjusted to centralize policy and brand assets while enabling store-level execution, and rollout followed a phased store enablement model with training for local managers and customer service agents.
The implementation of SOCi Social, sometimes referenced as Genius Social, streamlined local social content, listings, and customer engagement and improved local visibility and customer service workflows for Verlo Mattress Factory Stores of Greater Milwaukee. Verlo Mattress Factory Stores of Greater Milwaukee SOCi Social Social Media Management supports coordinated brand marketing and localized customer service operations without introducing named third party integrations.
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