List of Sokrati Shops Customers
Mumbai, 400018,
India
Since 2010, our global team of researchers has been studying Sokrati Shops customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sokrati Shops for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sokrati Shops for Marketing Automation include: Croma India, a India based Retail organisation with 10000 employees and revenues of $2.15 billion, Marks & Spencer India, a India based Retail organisation with 1800 employees and revenues of $370.0 million, Tata Digital India, a India based Retail organisation with 800 employees and revenues of $25.0 million and many others.
Contact us if you need a completed and verified list of companies using Sokrati Shops, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sokrati Shops customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Croma India | Retail | 10000 | $2.2B | India | Sokrati, a dentsu Company | Sokrati Shops | Marketing Automation | 2022 | n/a |
In 2022, Croma India implemented Sokrati Shops from Sokrati, a dentsu Company as part of its Marketing Automation approach for its e commerce and retail categories in India. The engagement included agency led performance marketing managed by Merkle Sokrati to coordinate online sales campaigns across the retailer's digital channels.
Sokrati Shops was configured to centralize campaign orchestration, audience segmentation, automated bidding and creative testing consistent with Marketing Automation for online stores. Configuration work emphasized catalog driven campaign workflows, customer segmentation for acquisition and remarketing, and analytics instrumentation to support campaign performance and measurement.
Operationally the implementation covered Croma's e commerce business and peak season promotional cycles, with campaign execution driven by the agency and platform together. The deployment linked campaign orchestration to the retailer's online storefront and advertising channels to enable end to end tracking, automated bid adjustments and audience based remarketing consistent with performance marketing operations.
Reported outcomes from the 2022 peak season included 45% higher revenue, 90% more transactions and 68% higher ROAS versus SSC, outcomes attributed to the combined Sokrati Shops platform and agency performance marketing approach. Governance emphasized agency managed campaign operations and centralized campaign configuration in Sokrati Shops to streamline campaign rollout during high volume periods.
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Marks & Spencer India | Retail | 1800 | $370M | India | Sokrati, a dentsu Company | Sokrati Shops | Marketing Automation | 2021 | n/a |
In 2021 Marks & Spencer India deployed Sokrati Shops as part of a Marketing Automation engagement with Merkle Sokrati to operationalize Pinterest SEO and organic social strategy. The initiative targeted ecommerce marketing and audience growth across India, aligning Sokrati Shops capabilities with the retailer’s digital merchandising and marketing teams.
The implementation emphasized content optimization and campaign orchestration within Sokrati Shops, using category aligned workflows for visual content, editorial scheduling, tagging, and audience segmentation to support Pinterest SEO and organic social publishing. Configuration work focused on pin-level metadata and templates, publishing automation, and measurement instrumentation to capture impressions and audience signals.
Operational coverage included the marketing, ecommerce, and social teams in India, executing channel specific SEO and organic content cycles on Pinterest and companion social feeds. Governance incorporated iterative SEO performance reviews and weekly content cadence to refine creative and discovery tactics.
Rollout began in 2021 and was iterated over the subsequent year under these content and measurement processes, with reported outcomes of roughly 4.8K% growth in organic impressions and 93K% growth in total audience within a year after launching the strategy in 2021.
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Tata Digital India | Retail | 800 | $25M | India | Sokrati, a dentsu Company | Sokrati Shops | Marketing Automation | 2022 | n/a |
In 2022 Tata Digital India deployed Sokrati Shops, the Marketing Automation application from Sokrati, a dentsu Company, to support app acquisition and sale-event performance marketing for the Tata Neu marketplace in India. The engagement targeted app enrollment and marketplace promotions tied to seasonal sale events, with implementation scoped to digital marketing and growth teams working on the Tata Neu app experience.
Sokrati Shops was configured to run e-commerce and marketplace marketing automation workflows, with explicit emphasis on app acquisition funnels and sale-event campaign orchestration. Configuration included creative asset management for short form bumper video formats and an AI-friendly account structure to enable automation-friendly bidding and campaign-level optimization within the Sokrati Shops environment.
Operational execution was delivered in partnership with Merkle Sokrati, focusing on campaign setup, audience segmentation, and enrollment tracking across app install and in-app enrollment touchpoints during large sale windows. The deployment concentrated on marketing and growth functions within Tata Digital India and on the India market, aligning campaign cadence to the Tata Neu sale calendar and app storefront promotion schedules.
Governance changes emphasized standardized account structures and automated campaign templates to support repeatable sale-event playbooks, with process ownership retained by Tata Digital India marketing leads and operational enablement from Merkle Sokrati. Outcomes reported from the subsequent January 2023 sale showed Sokrati Shops driven campaigns achieved 3X enrolls at 21% better efficiency versus a prior sale, reflecting the combined effect of creative format tuning and the AI-friendly account architecture.
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