List of Sonar CRM Customers
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Since 2010, our global team of researchers has been studying Sonar CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sonar CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sonar CRM for CRM include: UWV Netherlands, a Netherlands based Government organisation with 22267 employees and revenues of $48.24 billion, FieldEdge LLC, a United States based Professional Services organisation with 250 employees and revenues of $30.0 million, CallRail Inc, a United States based Professional Services organisation with 200 employees and revenues of $28.0 million and many others.
Contact us if you need a completed and verified list of companies using Sonar CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Sonar CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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CallRail Inc | Professional Services | 200 | $28M | United States | Sonar | Sonar CRM | CRM | 2020 | n/a |
In 2020, CallRail Inc implemented Sonar CRM, a CRM application, starting with a free trial that produced measurable operational value within 24 hours. The deployment was led by Revenue Operations, specifically Lauren Sanborn Director of Revenue Operations, who performed initial configuration and validation of data visibility and field-level settings.
CallRail used Sonar CRM to inspect and map customer data fields that are visible to its marketing automation platform, focusing on field-level visibility, data mapping, and user configuration workflows typical of CRM systems. Configuration work was performed in-platform during the trial to establish the schema and to confirm which customer attributes could be consumed by marketing processes.
Integration activity centered on ensuring the marketing automation platform could read the intended fields for marketing to CallRail’s current customer base, and Sonar CRM's data visibility controls were used to accelerate that workflow. The specific outcome reported was a reduction in a routine mapping task from 30 minutes to 30 seconds, demonstrating immediate operational efficiency for marketing and revenue operations teams using Sonar CRM.
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FieldEdge LLC | Professional Services | 250 | $30M | United States | Sonar | Sonar CRM | CRM | 2020 | n/a |
In 2020, FieldEdge LLC implemented Sonar CRM to centralize Revenue Operations work and support its revenue-generating teams, using Sonar CRM as the primary CRM. The deployment was positioned by Mark Lali, Director of Revenue Operations, as a foundation for faster process iteration and operational tooling that enables the RevOps team to move at the same efficiency they aim to deliver to sales and service teams.
The Sonar CRM implementation focused on core CRM capabilities consistent with the CRM category, including contact and account management, opportunity and pipeline management, workflow automation, and operational reporting. Configuration emphasized low-friction process templates and rapid update cycles to allow the Revenue Operations team to iterate rules, lead routing, and sales enablement workflows without heavy IT intervention.
Operational coverage for Sonar CRM spans Revenue Operations and the revenue-generating functions including sales and services, with the application embedded in day to day process orchestration and playbook execution. Integrations were oriented around enabling RevOps processes rather than introducing new enterprise platforms, and the system was treated as a central tool in the RevOps tool belt to standardize handoffs and visibility across teams.
Governance was led by the Revenue Operations organization, with iterative rollout and process ownership assigned to RevOps to accelerate adoption and continuous improvement. According to FieldEdge leadership, Sonar CRM became a key operational tool that allowed their team to iterate processes rapidly and maintain the operational speed required to support revenue teams.
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UWV Netherlands | Government | 22267 | $48.2B | Netherlands | Sonar | Sonar CRM | CRM | 2013 | n/a |
In 2013, UWV Netherlands implemented Sonar CRM as its primary CRM to manage intensive job seeker services and client lifecycle workflows. Sonar CRM focused on supporting cohorts requiring specific assistance, including jobseekers aged over 50 with unemployment benefits and jobseekers not eligible for a disability benefit, aligning the deployment to the CRM Apps Category and case management use cases.
Sonar CRM was configured to support individual and group coaching and training workflows, scheduling and tracking the Successful job training, and managing evaluation interviews. Functional capabilities implemented included obligations checking, the imposition of measures for non-performance, messaging and workbook communications, call-back handling, service review processes for jobseekers, and evaluation of test placements and referrals to other departments and agencies.
Operational responsibilities extended to acting as the contact for software implementations in the workplace and advising colleagues on Oracle and the Siebel system in relation to Sonar CRM. The implementation supported customer support, caseworker, and training functions across UWV locations, and in 2014 the role expanded to serve as location contact for the migration to Windows 7, indicating coordination between application support and endpoint modernization efforts.
Governance and process work included shaping interdepartmental collaboration, defining referral and escalation workflows, and embedding review and compliance checks into day to day case management. The Sonar CRM implementation emphasized orchestration between coaching, placement evaluation, communications, and procedural guidance within the social security system to operationalize service delivery and cross agency collaboration.
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Buyer Intent: Companies Evaluating Sonar CRM
- Illinois International Trade Center, a United States based Education organization with 10 Employees
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