List of Sovrn Customers
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Since 2010, our global team of researchers has been studying Sovrn customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sovrn for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sovrn for Digital Advertising Platform include: Jamie Oliver, a United Kingdom based Professional Services organisation with 111 employees and revenues of $29.9 million, Erie Times-News United States, a United States based Media organisation with 120 employees and revenues of $15.0 million, Barnsley Chronicle United Kingdom, a United Kingdom based Media organisation with 33 employees and revenues of $5.0 million, Monumetric, a United States based Media organisation with 33 employees and revenues of $5.0 million, ATV Trader , part of Trader Interactive , a United States based Retail organisation with 30 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using Sovrn, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sovrn customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ATV Trader , part of Trader Interactive | Retail | 30 | $3M | United States | Sovrn | Sovrn | Digital Advertising Platform | 2021 | n/a |
In 2021, ATV Trader, part of Trader Interactive, implemented Sovrn on its website as a Digital Advertising Platform. The deployment targeted ATVTrader.com to centralize display and programmatic monetization across the retail-focused listing site, operating within the United States.
The Sovrn implementation included client-side ad tag deployment and a header bidding wrapper to orchestrate demand, plus ad unit configuration, size targeting, and yield controls consistent with Digital Advertising Platform capabilities. Implementation work emphasized tag mapping to site templates, viewability and ad quality settings, and event-level reporting for impressions and revenue using Sovrn instrumentation.
Operationally the project placed responsibility with advertising operations and product teams for creative approvals, policy governance, and tag lifecycle management. Ongoing use relies on the Sovrn dashboard for campaign controls, reporting, and monitoring of fill performance and ad behavior across the site.
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Barnsley Chronicle United Kingdom | Media | 33 | $5M | United Kingdom | Sovrn | Sovrn | Digital Advertising Platform | 2017 | n/a |
In 2017, Barnsley Chronicle United Kingdom implemented Sovrn on its website. Barnsley Chronicle United Kingdom uses Sovrn as a Digital Advertising Platform to monetize its online display and native advertising inventory, centralizing ad delivery and revenue reporting on the publisher site. The deployment is focused on website level ad tag deployment and publisher side monetization workflows supporting editorial and ad operations teams.
The Sovrn implementation includes placement of Sovrn ad tags, programmatic ad serving, real time reporting dashboards, and standard publisher monetization controls such as inventory segmentation and yield management, consistent with Digital Advertising Platform capabilities. Operational governance is organized around site templates and page level configuration to control ad units and targeting rules, with day to day ownership aligned to advertising operations and revenue management. Sovrn is the primary ad stack component on the Barnsley Chronicle website for programmatic monetization and advertising analytics.
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Classic Cars | Automotive | 20 | $2M | United States | Sovrn | Sovrn | Digital Advertising Platform | 2023 | n/a |
In 2023, ClassicCars.com implemented Sovrn, a Digital Advertising Platform, to support publisher monetization and yield improvement. The deployment was part of Sovrn's Ad Management + Exchange bundle tests that included 105 publishers in Sovrn's 2023 bundled offering rollout.
The implementation combined Sovrn ad management capabilities with the Sovrn Exchange programmatic delivery layer, aligning configuration around monetization rules, yield optimization settings, and publisher reporting workflows typical of a Digital Advertising Platform. Sovrn was configured to manage programmatic demand and to centralize ad operations controls for inventory pricing and auction behavior.
Operational coverage targeted ClassicCars.com site inventory across the United States and was operated through the publisher monetization and ad operations functions inside the organization. The scope emphasized programmatic ad management and exchange execution to capture buyer spend and improve publisher share of ad revenue.
Governance followed the bundle test protocols used in Sovrn's 2023 rollout, with publisher-side monetization oversight and reporting cadence to validate results. Sovrn reported that across the tested publishers the Ad Management + Exchange bundle produced an average 16% increase in publisher share of ad spend and a 35% increase in revenue through the Sovrn Exchange, and ClassicCars.com was listed among the publishers included in that test.
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Retail | 25 | $1M | India | Sovrn | Sovrn | Digital Advertising Platform | 2023 | n/a |
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Media | 120 | $15M | United States | Sovrn | Sovrn | Digital Advertising Platform | 2015 | n/a |
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Professional Services | 111 | $30M | United Kingdom | Sovrn | Sovrn | Digital Advertising Platform | 2023 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Sovrn | Sovrn | Digital Advertising Platform | 2018 | n/a |
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Media | 33 | $5M | United States | Sovrn | Sovrn | Digital Advertising Platform | 2022 | n/a |
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Media | 10 | $1M | United States | Sovrn | Sovrn | Digital Advertising Platform | 2015 | n/a |
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Banking and Financial Services | 10 | $1M | United States | Sovrn | Sovrn | Digital Advertising Platform | 2014 | n/a |
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Buyer Intent: Companies Evaluating Sovrn
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