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Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

List of Spaaza Loyalty Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
North Sails Manufacturing 90 $31M United Kingdom Spaaza Spaaza Loyalty Customer Loyalty 2019 n/a
In 2019, North Sails implemented Spaaza Loyalty under the Customer Loyalty category. Spaaza Loyalty powers North Sails Apparel’s omnichannel loyalty program across its webshop and physical stores globally, supporting CRM and marketing activities and the brand’s sustainability-focused member benefits as a certified Benefit Corporation. Module usage such as the loyalty app, wallets, and vouchers is inferred from Spaaza’s loyalty feature set and was configured to support member enrollment, points accrual and redemption, and digital reward issuance. Functional workflows were aligned to membership tiers, campaign-driven voucher distribution, and synchronized online and offline balance management to maintain a single customer loyalty profile across channels. Operational coverage included the global webshop and physical retail locations, integrating loyalty workflows into e-commerce checkout and in-store transaction flows. Governance and process ownership rested with marketing and CRM teams for campaign management and member benefits administration. Public vendor materials and user reviews indicate the program was active by 2020, with the rollout likely beginning around 2019.
SPAR Austria Retail 93500 $11.1B Austria Spaaza Spaaza Loyalty Customer Loyalty 2022 n/a
In 2022, SPAR Austria implemented Spaaza Loyalty on the Spaaza Technologies platform to establish a unified Customer Loyalty capability across in-store and e-commerce channels. The Spaaza Loyalty application was deployed to enable campaign-driven loyalty operations and create a central mechanism for collecting and redeeming points or credits while supporting individualized discounts and targeted customer communications. The implementation configured core Customer Loyalty modules including campaign management, points and credits accounting, customer segmentation driven by Spaaza algorithms and analysis tools, and mobile engagement through iOS and Android app channels for push messaging. The Spaaza Loyalty platform supports personalization workflows that place individualized marketing messages based on behavioral analysis, enabling direct customer outreach and discount orchestration. Architecturally, the solution was delivered on Spaaza Technologies infrastructure with options for SPAR country organisations to adopt a ready-made Spar app experience or integrate Spaaza Loyalty via API into an existing customer app, preserving local application landscapes. The platform is usable both in physical shop environments and in e-commerce storefronts, providing a consistent Customer Loyalty execution layer across channels. Governance for the rollout followed SPAR International’s membership model while respecting national autonomy, SPAR Austria retained independent IT decision authority for adoption and configuration. The solution was positioned for local adaptation by country organisations, and SPAR International communicated that rollout speed and breadth would vary by member due to independent technology choices.
Spar International Retail 460000 $46.5B Netherlands Spaaza Spaaza Loyalty Customer Loyalty 2022 n/a
In 2022, SPAR International selected Spaaza as its preferred technology partner and announced Spaaza Loyalty within the Customer Loyalty category. The announcement described Spaaza Loyalty as a next-generation personalised loyalty and savings platform intended to support SPAR country organisations worldwide. Spaaza Loyalty is positioned as a CRM and marketing initiative focused on personalised offers, supplier-funded promotions and digital savings. Spaaza provides APIs and a ready-to-go SPAR app for country organisations, enabling country-level adoption and localized customer engagement, and regional rollouts are expected to follow the 2022 announcement. Deployment is API-first with a mobile app front end provided to SPAR country organisations, and the platform is described to deliver core loyalty capabilities including offer management, personalised segmentation and campaign orchestration, plus mechanisms for supplier-funded promotions and digital savings redemption, consistent with Customer Loyalty platforms. The API layer is intended to enable integration with point-of-sale systems, local CRM and supplier promotion systems to orchestrate personalised campaigns and redemption workflows. Operational ownership sits with SPAR country organisations, where marketing and CRM teams will configure offers and manage supplier-funded promotions while Spaaza provides the application, APIs and ongoing technical support. Rollout governance is expected to be regionally staged with country-level configuration and campaign governance determining how offers and savings are administered across markets.
Wellness Warehouse South Africa Retail 1000 $70M South Africa Spaaza Spaaza Loyalty Customer Loyalty 2023 ThinnPro Consulting
In 2023, Wellness Warehouse South Africa implemented Spaaza Loyalty as its loyalty backend to launch a new customer loyalty app and omnichannel member experience. Spaaza Loyalty was deployed to support CRM and marketing workflows, establishing a Customer Loyalty foundation for member enrollment, engagement, and campaign orchestration across retail channels in South Africa. The implementation configured Spaaza Loyalty as the central loyalty engine, with customer profiles, points accrual and redemption workflows, and campaign segmentation feeding the customer-facing loyalty app and marketing automation. Configuration included standard Customer Loyalty capabilities such as member tiering, transactional event ingestion, and personalized offer delivery to enable omnichannel engagement between stores and digital touchpoints. Architecturally the rollout integrated Spaaza Loyalty with an ERPLY POS migration and a NetSuite ERP integration, supported by custom integrations to synchronize transactions, member balance updates, and customer master data. The deployment spanned 51 stores in South Africa, and the integration pattern emphasized real-time or near-real-time data flows between point-of-sale, the loyalty backend, and enterprise financial records in NetSuite. ThinnPro Consulting served as the systems integrator for the program, documenting an 11 month rollout across 51 physical locations and delivering the custom integration work. Governance and operationalization were executed as a phased retail rollout with cross-functional coordination among retail operations, IT and marketing teams to onboard stores, configure campaign rules, and operationalize the new omnichannel member experience using Spaaza Loyalty.
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FAQ - APPS RUN THE WORLD Spaaza Loyalty Coverage

Spaaza Loyalty is a Customer Loyalty solution from Spaaza.

Companies worldwide use Spaaza Loyalty, from small firms to large enterprises across 21+ industries.

Organizations such as Spar International, SPAR Austria, Wellness Warehouse South Africa and North Sails are recorded users of Spaaza Loyalty for Customer Loyalty.

Companies using Spaaza Loyalty are most concentrated in Retail and Manufacturing, with adoption spanning over 21 industries.

Companies using Spaaza Loyalty are most concentrated in Netherlands, Austria and South Africa, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Spaaza Loyalty across Americas, EMEA, and APAC.

Companies using Spaaza Loyalty range from small businesses with 0-100 employees - 25%, to mid-sized firms with 101-1,000 employees - 25%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 50%.

Customers of Spaaza Loyalty include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Spaaza Loyalty customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Loyalty.