List of SPARK CRM Customers
Spark Epos
The Catalyst,Newcastle Helix,
Newcastle Upon Tyne, NE4 5TG,
United Kingdom
Newcastle Upon Tyne, NE4 5TG,
United Kingdom
44 20 3868-9032
Professional Services
10
$1M
Since 2010, our global team of researchers has been studying SPARK CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SPARK CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SPARK CRM for CRM include: Maldron Hotels United Kingdom, a United Kingdom based Leisure and Hospitality organisation with 1472 employees and revenues of $198.0 million, YO! Sushi UK Limited, a United Kingdom based Leisure and Hospitality organisation with 1800 employees and revenues of $114.0 million, COSMO Restaurant Group, a United Kingdom based Retail organisation with 200 employees and revenues of $25.0 million and many others.
Contact us if you need a completed and verified list of companies using SPARK CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SPARK CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
COSMO Restaurant Group | Retail | 200 | $25M | United Kingdom | New Apex | SPARK CRM | CRM | 2022 | n/a |
In 2022, COSMO Restaurant Group implemented SPARK CRM as a CRM bolt-on within a broader deployment of SPARK EPoS and robotics at the St Enoch Glasgow venue, New Apex supplied the SPARK robotics and hospitality technology stack. The deployment paired SPARK CRM with SPARK EPoS and on-floor robotics including BellaBot, KettyBot, and HolaBot to address service speed and labour strain in a high-footfall buffet format.
SPARK CRM was configured to operate as a guest engagement and customer data layer alongside point of sale operations, using standard CRM capabilities such as guest profiles, transaction-linked engagement, and campaign orchestration to support on-site promotions and social-first marketing. The implementation emphasized order and visit-level data capture from the EPoS, enabling personalized outreach and content-triggered engagement tied to dining events.
Integrations centered on the SPARK EPoS stack and the robotics orchestration layer, with the CRM consuming EPoS events for real-time guest interaction workflows and marketing lists. Operational scope was venue-level at St Enoch, covering front of house operations, marketing and guest experience teams, with the CRM supporting both service workflows and social engagement activities.
Governance and rollout were managed through venue operations and marketing, using phased configuration of EPoS bolt-ons and CRM engagement rules to align service staff workflows and promotional cadences. Publicly reported outcomes included strong customer engagement and viral social traction, with approximately 1.5 million TikTok views following the venue opening.
|
 |
Maldron Hotels United Kingdom | Leisure and Hospitality | 1472 | $198M | United Kingdom | New Apex | SPARK CRM | CRM | 2023 | n/a |
In 2023, Maldron Hotels United Kingdom deployed SPARK CRM as an integrated element of the SPARK hospitality platform at Maldron Hotel Newcastle, with vendor New Apex supplying SPARK EPoS and the CRM bolt-on alongside the ButlerBot W3 robotic room-service solution. The implementation paired SPARK EPoS core functionality with SPARK CRM to centralize guest interaction records and to orchestrate room-service workflows through automated order routing to the ButlerBot W3 unit.
SPARK CRM was configured as a bolt-on to the SPARK EPoS stack, enabling capture of guest profiles, transactional order histories, and basic upsell prompts tied to room-service menus. Configuration emphasized order orchestration and event-driven notifications, aligning point of sale events with the robotic delivery workflow to reduce manual handoffs and standardize service requests.
Integrations in the deployment included real-time order signaling between SPARK EPoS and the ButlerBot W3 robotic system, and data persistence in SPARK CRM for guest-level reporting and service history. Operational coverage was scoped to the hotel’s guest services and food and beverage operations at Maldron Hotel Newcastle, where staff interaction points were adjusted to accept and supervise automated deliveries rather than manually fulfill each order.
Governance focused on new operational procedures and staff training to incorporate robot-assisted room service, with process documentation created for order acceptance, guest interaction logging, and exception handling. A local report cites a c.15% increase in room-service orders and approximately £4,000 additional revenue after the deployment, outcomes attributed to the combined SPARK EPoS, ButlerBot W3, and SPARK CRM configuration.
|
 |
YO! Sushi UK Limited | Leisure and Hospitality | 1800 | $114M | United Kingdom | New Apex | SPARK CRM | CRM | 2022 | n/a |
In 2022, YO! Sushi UK Limited ran in-store technology trials with New Apex that included SPARK CRM as part of the broader SPARK platform engagement at the Middlebrook restaurant in the United Kingdom. The engagement explicitly combined SPARK EPoS robotics trials with SPARK CRM functionality, and the program focused on streamlining table service workflows and addressing staffing challenges across YO! sites in the UK.
The SPARK CRM module was employed as an integrated component of the SPARK hospitality platform, providing CRM capabilities used to orchestrate customer engagement and front-of-house service workflows. Configuration work documented during pilots included customer profile capture tied to order flow, service queue orchestration and event triggers designed to coordinate robotic table service devices BellaBot and HolaBot during the Middlebrook trials.
Trials documented integration points between SPARK EPoS and the robotics pilots BellaBot and HolaBot, demonstrating an operational pattern where point-of-sale events drive CRM workflow actions for table delivery and service notifications. Operational coverage was centered on the Middlebrook site with documented intent and design patterns aimed at repeatability across YO! Sushi sites in the United Kingdom, affecting front-of-house operations, store management and service-floor staffing processes.
Governance for the pilots emphasized documented procedure and workflow changes, with the SPARK CRM capabilities bundled inside New Apex’s SPARK platform enabling centralized configuration of EPoS to CRM interactions and robotic coordination. The recorded pilots provide an implementation signal for how YO! Sushi UK Limited intended to use SPARK CRM, a CRM application, to align customer engagement, order orchestration and automated table service within a single vendor platform.
|
Showing 1 to 3 of 3 entries
Buyer Intent: Companies Evaluating SPARK CRM
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SPARK CRM. Gain ongoing access to real-time prospects and uncover hidden opportunities.
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||
FAQ - APPS RUN THE WORLD SPARK CRM Coverage
SPARK CRM is a CRM solution from New Apex.
Companies worldwide use SPARK CRM, from small firms to large enterprises across 21+ industries.
Organizations such as Maldron Hotels United Kingdom, YO! Sushi UK Limited and COSMO Restaurant Group are recorded users of
SPARK CRM for CRM.
Companies using SPARK CRM are most concentrated in Leisure and Hospitality and Retail, with adoption spanning over 21 industries.
Companies using SPARK CRM are most concentrated in United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SPARK CRM across Americas, EMEA, and APAC.
Companies using SPARK CRM range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 0%.
Customers of SPARK CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SPARK CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.