List of Sproxil Ally Customers
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Since 2010, our global team of researchers has been studying Sproxil Ally customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sproxil Ally for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sproxil Ally for Customer Loyalty include: Saint-Gobain, a France based Construction and Real Estate organisation with 161482 employees and revenues of $50.38 billion, GSK, a United Kingdom based Life Sciences organisation with 69310 employees and revenues of $42.21 billion, Diageo India, a India based Consumer Packaged Goods organisation with 3200 employees and revenues of $1.30 billion and many others.
Contact us if you need a completed and verified list of companies using Sproxil Ally, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sproxil Ally customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Diageo India | Consumer Packaged Goods | 3200 | $1.3B | India | Sproxil | Sproxil Ally | Customer Loyalty | 2021 | n/a |
In 2021 Diageo India deployed Sproxil Ally, using the Customer Loyalty application to run large scale on pack promotions and to identify influencers across India. The Sproxil Ally implementation powered more than 1 million consumer engagements and the Breezer campaign reported approximately 52% sales uplift, with Sproxil materials citing additional trade and influencer engagement outcomes.
The deployment centered on Sproxil Ally’s consumer engagement and campaign orchestration capabilities, configured to manage on pack activation workflows, consumer opt in journeys, AI assisted influencer scoring, and campaign analytics. Implementation work focused on campaign templates, incentive redemption flows, and monitoring of consumer responses through the Sproxil Ally platform to support targeted communications and influencer identification.
Operationally the program was executed by Diageo India marketing and commercial teams, with governance around promotional rules, prize fulfillment, and field execution. Diageo India used Sproxil Ally Customer Loyalty to centralize campaign orchestration for marketing and trade functions, coordinating packaging application of on pack identifiers and commercial alignment for influencer and trade activations.
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GSK | Life Sciences | 69310 | $42.2B | United Kingdom | Sproxil | Sproxil Ally | Customer Loyalty | 2011 | n/a |
In 2011, GSK deployed Sproxil Ally in a pilot to add scratch-off SMS authentication codes to Ampiclox packs in Nigeria. The deployment was scoped as an anti-counterfeiting and consumer verification initiative in the Nigerian pharmaceutical market, pairing packaging-level codes with SMS verification to enable end users to confirm product authenticity.
Sproxil Ally was configured to support one-time scratch-off codes, SMS receipt and verification workflows, and consumer-facing confirmation messaging, aligning these capabilities with Customer Loyalty oriented engagement mechanics. The implementation emphasized code issuance and validation logic, and included consumer interaction flows that resemble loyalty engagement modules such as opt-in messaging and verification-driven communication.
Operationally the pilot covered Ampiclox pack serialization in Nigeria and relied on SMS as the channel for authentication and consumer feedback, linking printed scratch-off codes to server-side validation services. The scope targeted public-facing consumer touchpoints at the point of sale and in-market use, with the business functions impacted including anti-counterfeiting, product protection, and consumer trust and engagement.
Governance for the engagement was executed as a pilot partnership between GSK and Sproxil, and the pilot’s inclusion as an Ally testimonial on Sproxil pages signals broader application of Sproxil’s engagement products beyond this single use case. The pilot explicitly enabled consumers to verify genuine medicines and surface counterfeit Ampiclox blisters, demonstrating the authentication and consumer verification capabilities delivered by Sproxil Ally.
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Saint-Gobain | Construction and Real Estate | 161482 | $50.4B | France | Sproxil | Sproxil Ally | Customer Loyalty | 2019 | n/a |
In 2019, Saint-Gobain deployed Sproxil Ally to reach contractors and trade influencers as part of its Customer Loyalty initiatives within regional trade channel operations. The deployment focused on contractor loyalty and lead-generation use cases to improve contact capture and influencer engagement for trade and contractor channels. Sproxil Ally served as a centralized engagement platform to coordinate outreach across regional channel teams and to surface contractor leads for downstream sales and marketing follow-up.
Configuration emphasized campaign orchestration, contact capture workflows, and reporting tailored to trade engagement, aligning Customer Loyalty processes with regional sales and channel operations. The implementation supported business functions including field sales, channel marketing, and trade engagement, providing a central mechanism to record interactions and generate qualified contractor contacts. Saint-Gobain reported improved lead generation and contact with contractors through Sproxil Ally.
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