List of Sugar Market Customers
San Francisco, 94104-5401, CA,
United States
Since 2010, our global team of researchers has been studying Sugar Market customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sugar Market for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sugar Market for Marketing Automation include: Famo Germany, a Germany based Distribution organisation with 570 employees and revenues of $216.0 million, Cireson, a United States based Professional Services organisation with 75 employees and revenues of $15.0 million, Funds2Orgs, a United States based Professional Services organisation with 35 employees and revenues of $12.0 million and many others.
Contact us if you need a completed and verified list of companies using Sugar Market, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sugar Market customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cireson | Professional Services | 75 | $15M | United States | SugarCRM | Sugar Market | Marketing Automation | 2023 | n/a |
In 2023, Cireson implemented Sugar Market to centralize marketing automation and align campaign activity with its CRM. The Sugar Market Marketing Automation deployment was executed in North America to establish a natively integrated marketing automation and CRM workflow alongside Sugar Sell, removing two third party tools and eliminating data synchronization pain points described in the vendor case study.
The implementation focused on Marketing Automation capabilities including campaign automation, lead management, and reporting to streamline lead follow up and to embed marketing workflows directly into the CRM record lifecycle. Sugar Market was configured to support automated lead routing and consolidated reporting, reducing reliance on separate toolchains and enabling a single source of engagement and activity data.
Operational coverage targeted sales and marketing functions, with the Sugar Market and Sugar Sell integration providing a unified contact and opportunity view for both teams. Integrations were explicitly centered on the native pairing with Sugar Sell, which removed prior synchronization handoffs and provided tighter CRM workflow continuity for lead-to-opportunity processing.
Governance emphasized process consolidation and cross‑functional alignment, with rollout across North America concentrating on standardizing lead follow up and campaign reporting procedures. The vendor case study reports that the deployment saved Cireson money and improved sales and marketing alignment, outcomes that framed governance and adoption priorities during the rollout.
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Famo Germany | Distribution | 570 | $216M | Germany | SugarCRM | Sugar Market | Marketing Automation | 2023 | Open Christmas Island |
In 2023, FAMO Germany implemented Sugar Market as part of a combined Sugar Sell and Sugar Market deployment. FAMO Germany deployed Sugar Market to deliver Marketing Automation for marketing, automating newsletters and targeted communications across customer segments.
The implementation combined Sugar Market for campaign automation with Sugar Sell CRM workflows to centralize marketing-to-sales handoffs and to support targeted communication automation. Sugar Market was configured to manage newsletter cadence, segmentation logic, and campaign execution while Sugar Sell provided the CRM context for sales-driven outreach and lead management.
FAMO integrated Sugar with its ERP to provide field sales a mobile, 360° customer view, linking transaction and account data to marketing and sales records. The rollout targeted the EMEA region in Germany and onboarded approximately 300 employees, extending operational coverage to marketing and field sales teams and improving access to customer data on mobile devices.
Governance included partner-led customization and support, the project was supported and customised by partner OPEN CX, and the deployment emphasized user onboarding and reporting alignment. The implementation delivered broad user adoption, improved reporting, and reduced manual processes as stated in the case study.
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Funds2Orgs | Professional Services | 35 | $12M | United States | SugarCRM | Sugar Market | Marketing Automation | 2022 | Faye |
In 2022, Funds2Orgs implemented Sugar Market, adopting SugarCRM Marketing Automation to automate lead generation and nurture workflows supporting its nonprofit partner network. The North America deployment was provisioned in Orlando, FL and implemented with SI partner Faye, establishing a centralized marketing automation instance for regional campaign execution.
Implementation focused on lead generation, nurture campaigns and operational workflow automation. Configuration emphasized campaign automation and email nurture sequencing, centralized list management and segmentation, and workflow orchestration to reduce manual handoffs across fundraising, partnerships and sales functions. Sugar Market was used as the core Marketing Automation application to orchestrate multistage nurture logic and improve targeting for partner outreach.
Rollout and governance were coordinated with partner Faye and operational ownership assigned to fundraising and partnerships teams in the Orlando deployment. The implementation reduced manual work and freed up sales time, with reported approximately 50% time savings, and enabled more effective campaign targeting as described in the SugarCRM case study. Ongoing governance centered on campaign orchestration, list stewardship and operational workflows that support the nonprofit partner network.
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