List of SugarCRM Sales Automation Customers
San Francisco, 94104-5401, CA,
United States
Since 2010, our global team of researchers has been studying SugarCRM Sales Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SugarCRM Sales Automation for Sales Automation, Sales Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SugarCRM Sales Automation for Sales Automation, Sales Engagement include: Apple, a United States based Manufacturing organisation with 166000 employees and revenues of $416.16 billion, Materion Corporation, a United States based Oil, Gas and Chemicals organisation with 3443 employees and revenues of $1.51 billion, Backcountry, a United States based Retail organisation with 1200 employees and revenues of $1.00 billion, Neenah Paper, a United States based Manufacturing organisation with 2239 employees and revenues of $792.0 million, Fordham University, a United States based Education organisation with 2500 employees and revenues of $596.0 million and many others.
Contact us if you need a completed and verified list of companies using SugarCRM Sales Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SugarCRM Sales Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Agfa HealthCare Germany | Manufacturing | 2000 | $400M | Germany | SugarCRM | SugarCRM Sales Automation | Sales Automation,Sales Engagement | 2016 | n/a |
In 2016, Agfa HealthCare Germany implemented SugarCRM Sales Automation to move from a homegrown CRM to a worldwide platform, aiming to drive revenue, create efficiencies, facilitate collaboration and establish a single view of the customer. The Sales Automation,Sales Engagement deployment was rolled out globally and by the time the worldwide implementation was completed Agfa had recovered its investment in Sugar. Doug Irvine, Agfa’s global project manager, led the worldwide transition covering sales, marketing and financial forecasting and cited mobile functionality as a differentiator in vendor selection.
The implementation configured SugarCRM Sales Automation with functional coverage for sales automation, marketing automation and financial forecasting workflows, and included customized modules that cross-reference medical professionals by name and multiple work sites. Teams also implemented a catalog module to record imaging technology installed at customer sites, enabling a single customer record that ties contacts to assets and sites. The Sugar mobile application was emphasized as a key capability for field sales and continues to be enhanced.
Rollout was phased by region, North America and EMEA each taking 10 months while Asia-Pacific and Latin America came online in six months, illustrating a staged global deployment approach. To meet EMEA regulatory requirements Agfa hosted its Sugar servers on-premise at company offices in Belgium, demonstrating a mixed delivery topology that combined centralized platform configuration with local data residency controls. Operational scope focused on global sales and marketing, with direct impact to sales operations, marketing and forecasting processes.
Governance and change activities included design team led adoption efforts that demonstrated how shared CRM data would reduce overlapping sales efforts and improve collaboration across countries, and the program addressed common international issues such as low user adoption, older software integration challenges, cultural and language barriers and prior implementation delays. The company now operates the Sugar platform under the internal name SalesOne, which drives Agfa HealthCare’s global sales and marketing processes on an affordable and agile Sales Automation,Sales Engagement backbone.
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Apple | Manufacturing | 166000 | $416.2B | United States | SugarCRM | SugarCRM Sales Automation | Sales Automation,Sales Engagement | 2018 | n/a |
In 2018, Apple implemented SugarCRM Sales Automation, replacing Salesforce Sales Cloud for core sales and post sales CRM workflows. The rollout targeted Apple CRM application use for Sales and after Process, and was positioned to support Sales Automation,Sales Engagement use cases across sales operations and AppleCare vendor interactions.
Configuration and modules focused on order to cash processes and sales and distribution integration points, with explicit work in the SD LE area for the SEMS shipment escalation management system. Teams configured pricing procedure, condition types, access sequence, and built custom pricing tables, and they implemented account determination and identified account keys to post to the related G/L. Master data setup and OTC process configurations were maintained and adjusted as part of the SugarCRM Sales Automation deployment.
Integration work included multiple logistics interfaces to downstream systems and reporting systems, ongoing enhancements to RFC, EDI, FTP, and file based interfaces, and cross functional integration with LE WM, MM, FI and PS SAP modules. The SEMS application was implemented for shipment escalation management for AppleCare and Apple vendors, and interfaces were instrumented to support reporting and vendor escalations. Developers and functional analysts collaborated to specify and build RICEFW objects so integration points and custom interfaces were operational.
Program governance emphasized formal functional specifications and testable deliverables, with identification of RICEFW objects and preparation of functional specifications for enhancements. Test scripts were prepared for Sales and Distribution, and business subject matter experts were trained on SAP functionality to serve as trainers, supporting knowledge transfer and operational handover for the SugarCRM Sales Automation solution.
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Backcountry | Retail | 1200 | $1.0B | United States | SugarCRM | SugarCRM Sales Automation | Sales Automation,Sales Engagement | 2018 | n/a |
In 2018, Backcountry implemented SugarCRM Sales Automation to support its sales organization, aligning the deployment with the Sales Automation,Sales Engagement category and securing C level sponsorship for vendor selection. The vendor short list began at about 20 candidates and was reduced to Sugar, Salesforce and Microsoft Dynamics, with cost efficiency and scalability cited as primary selection criteria and Sugar’s personalized sales approach cited as the deciding factor.
Procurement and initial development progressed rapidly, the purchase and initial development work completed in approximately two weeks, and Backcountry and MotoSport went live on SugarCRM Sales Automation within two months. Backcountry used in house developers who had no prior CRM experience, and they reported Sugar’s documentation and implementation guidance as clear and actionable, enabling configuration and initial automation without external integrators.
Implementation work focused on core sales automation capabilities common to the category, including contact and account indexing, activity and opportunity tracking, searchability across millions of data points, and automated sales workflows to surface customer records by phone number or by email topic field. Operational coverage centered on sales staff and sales workflow orchestration, governance was driven from the executive level with a condensed procurement and rollout timeline, and the first live business processing events provided the team with immediate operational proof of concept.
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Manufacturing | 100 | $25M | United States | SugarCRM | SugarCRM Sales Automation | Sales Automation,Sales Engagement | 2016 | n/a |
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Distribution | 400 | $45M | Canada | SugarCRM | SugarCRM Sales Automation | Sales Automation,Sales Engagement | 2019 | n/a |
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Professional Services | 75 | $15M | United States | SugarCRM | SugarCRM Sales Automation | Sales Automation,Sales Engagement | 2019 | n/a |
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Banking and Financial Services | 100 | $10M | United States | SugarCRM | SugarCRM Sales Automation | Sales Automation,Sales Engagement | 2020 | n/a |
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Professional Services | 500 | $50M | United States | SugarCRM | SugarCRM Sales Automation | Sales Automation,Sales Engagement | 2020 | n/a |
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Professional Services | 150 | $16M | United States | SugarCRM | SugarCRM Sales Automation | Sales Automation,Sales Engagement | 2019 | n/a |
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Professional Services | 2500 | $300M | United States | SugarCRM | SugarCRM Sales Automation | Sales Automation,Sales Engagement | 2022 | n/a |
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Buyer Intent: Companies Evaluating SugarCRM Sales Automation
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