List of Tenon Marketing Automation Customers
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Since 2010, our global team of researchers has been studying Tenon Marketing Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Tenon Marketing Automation for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Tenon Marketing Automation for Marketing Automation include: Panasonic Avionics Corporation, a United States based Manufacturing organisation with 3500 employees and revenues of $1.00 billion, Novomatic Austria, a Austria based Leisure and Hospitality organisation with 3000 employees and revenues of $570.0 million, Unsere Gruene Glasfaser(UGG), a Germany based Communications organisation with 140 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using Tenon Marketing Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Tenon Marketing Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Novomatic Austria | Leisure and Hospitality | 3000 | $570M | Austria | Tenon | Tenon Marketing Automation | Marketing Automation | 2025 | n/a |
In 2025 Novomatic Austria implemented Tenon Marketing Automation to unify marketing, sales and service across its global gaming and entertainment operations, targeting behavior-driven engagement and faster promotions. The deployment is presented as a same-year go-live in Tenon's case study and focused on centralizing campaign orchestration across Novomatic's regional business units.
Tenon Marketing Automation was configured to support campaign orchestration and behavior-driven marketing, including segmentation, event-triggered workflows, and personalized messaging orchestration consistent with Marketing Automation functional patterns. The application was instrumented to manage multi-step promotion lifecycles and to drive personalized customer journeys across channels.
The implementation integrated Tenon Marketing Automation with ServiceNow CRM to unify customer and lead records, enabling coordinated orchestration between marketing, sales, and service workflows and shared customer state for campaign triggers. Integration points emphasized data synchronization for contact and interaction history, supporting cross-functional campaign execution across Novomatic's regions.
Governance centered on centralized campaign orchestration and shared data models within ServiceNow CRM to align promotional approval and execution processes. Outcomes described in the case study include the enablement of personalized, behavior-driven campaigns and faster promotions across Novomatic's operations.
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Panasonic Avionics Corporation | Manufacturing | 3500 | $1.0B | United States | Tenon | Tenon Marketing Automation | Marketing Automation | 2025 | n/a |
In 2025, Panasonic Avionics Corporation implemented Tenon Marketing Automation, a Marketing Automation application integrated with ServiceNow CRM to consolidate CRM and marketing functions. The program targets unifying customer engagement across more than 300 airline customers globally and aligns Tenon Marketing Automation with a broader ServiceNow CRM and order-to-cash modernization effort.
Tenon Marketing Automation is configured to deliver multi channel marketing capabilities, specifically email, SMS, and customer journey orchestration. Configuration work focused on campaign orchestration, message templates, and journey workflows to centralize outbound communications and support cross functional marketing operations.
Integrations center on a direct integration between Tenon Marketing Automation and ServiceNow CRM, enabling synchronized customer records and campaign triggers within ServiceNow driven processes. The implementation is positioned as a consolidation of CRM and marketing tooling to reduce integration overhead and accelerate speed to market, with public announcements in late 2025 and early 2026 and an estimated live date in 2026.
Governance and rollout are organized as a program level initiative touching marketing, CRM, and order-to-cash teams, with phased coordination to align data models and campaign approval workflows. Operational scope is global, supporting Panasonic Avionics Corporation customer engagement for airline accounts, and governance emphasizes centralized campaign control and CRM aligned audience segmentation.
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Unsere Gruene Glasfaser(UGG) | Communications | 140 | $15M | Germany | Tenon | Tenon Marketing Automation | Marketing Automation | 2025 | n/a |
In 2025, Unsere Gruene Glasfaser (UGG) deployed Tenon Marketing Automation as part of a SaaS-based BSS suite, integrating Tenon with ServiceNow CRM and Aria Billing Cloud to support its wholesale fiber and connectivity operations. The implementation places Tenon Marketing Automation in a Marketing Automation role within an end-to-end BSS architecture, aligned with campaign orchestration and customer lifecycle management across marketing, sales, fulfillment, and service functions.
Tenon Marketing Automation was configured to deliver campaign orchestration, segmentation, and lead nurturing, and to surface AI-driven intelligence for demand generation and customer outreach. The deployment leverages Tenon built on ServiceNow to orchestrate processes and data flows, enabling marketing and commercial teams to design and run targeted programs while sharing segmentation and lead signals with CRM and billing systems.
Architecturally the solution is delivered as a cloud SaaS stack, with Tenon integrated natively with ServiceNow CRM and connected to Aria Billing Cloud for revenue and usage orchestration, supporting complex usage-based billing scenarios as UGG grows. The scope of the rollout covers UGGs wholesale operations across Germany, including newly acquired Infrafibre Germany subsidiaries and multiple municipality and ISP agreements, supporting the operator's stated expansion toward roughly 2 million premises.
Governance and workflow changes emphasize cross-functional orchestration of data, people, and processes to reduce manual handoffs and operational complexity, enabling faster offer launches, improved lead-to-order handoffs, and quicker issue resolution. The vendor statements cite expected benefits in scalability, automation, and data-driven engagement, positioning marketing automation, CRM, and billing as a coordinated stack to support UGGs commercial and service workflows.
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Buyer Intent: Companies Evaluating Tenon Marketing Automation
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