List of ThoughtMetric Customers
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Since 2010, our global team of researchers has been studying ThoughtMetric customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ThoughtMetric for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ThoughtMetric for Marketing Analytics include: Teacher Created Materials, a United States based Media organisation with 1450 employees and revenues of $493.0 million, Roseland Furniture, a United Kingdom based Distribution organisation with 50 employees and revenues of $37.0 million, Limelight Pakistan, a Pakistan based Retail organisation with 1200 employees and revenues of $20.0 million, Lazarus Naturals, a United States based Retail organisation with 100 employees and revenues of $10.0 million, Mount-It!, a United States based Retail organisation with 100 employees and revenues of $10.0 million and many others.
Contact us if you need a completed and verified list of companies using ThoughtMetric, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The ThoughtMetric customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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52 Launch Powered by Sourcentra | Manufacturing | 20 | $3M | United States | ThoughtMetric | ThoughtMetric | Marketing Analytics | 2022 | n/a |
In 2022, 52 Launch Powered by Sourcentra implemented ThoughtMetric on their website as part of their digital measurement stack. ThoughtMetric is deployed as the Marketing Analytics application for the company, providing website instrumentation and marketing measurement to support marketing and demand generation activities. The full application name ThoughtMetric appears in the site source and is used to capture visitor behavior and campaign-level signals.
Deployment uses a site level JavaScript snippet and page level event instrumentation to capture sessions, page views, and custom events, with standard capabilities for campaign attribution, conversion funnel analysis, visitor segmentation, and dashboard reporting. Operational coverage is limited to the corporate website and marketing workflows and is managed by the companys marketing staff at the US based manufacturing firm with about 20 employees. Governance has been oriented around an event taxonomy and measurement specifications to ensure consistent tagging across pages and enable reporting within ThoughtMetric.
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Believe Baby | Retail | 30 | $3M | United States | ThoughtMetric | ThoughtMetric | Marketing Analytics | 2023 | n/a |
In 2023, Believe Baby implemented ThoughtMetric on its website, adopting ThoughtMetric as its Marketing Analytics solution. The deployment focuses on web-native data capture for the US retail brand, which operates with about 30 employees, aligning analytics to online merchandising and marketing operations.
The ThoughtMetric implementation centers on client-side event instrumentation, attribution and campaign measurement, real-time dashboarding, and audience segmentation capabilities typical of Marketing Analytics platforms. Configuration work emphasized establishing an event taxonomy and mapping commerce events such as product view, add to cart, and purchase, together with building dashboards that surface marketing and e-commerce KPIs for rapid decision making.
Operational ownership is concentrated in marketing and e-commerce functions, with the website acting as the primary data source and source of truth for customer journey signals. Governance practices put in place include event naming standards, schema versioning, and role based access to analytics assets, and the rollout used iterative tag deployment and validation across pages with ongoing monitoring to refine event definitions and dashboard views.
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Bells of Steel USA | Retail | 30 | $3M | United States | ThoughtMetric | ThoughtMetric | Marketing Analytics | 2025 | n/a |
In 2025, Bells of Steel USA implemented ThoughtMetric for Marketing Analytics on their public website. The deployment targets a US retail e-commerce operation with roughly 30 employees, focused on product pages, checkout flows, and campaign measurement.
The ThoughtMetric implementation centralizes web event capture, session and conversion tracking, and campaign attribution using the platform's analytics and dashboarding capabilities. Configurations include custom event schemas for add to cart, checkout start, purchase completion, and content engagement, and real time dashboards to monitor campaign performance. This implementation leverages ThoughtMetric reporting and segmentation features to support marketing analytics and audience insights.
Deployment is implemented directly on the bellsofsteel.us storefront via site instrumentation, with tag and event wiring across product, cart and checkout pages. Operational coverage centers on the marketing and e-commerce functions, extending to customer support for order verification events and merchandise operations for product performance signals. Data governance emphasizes an agreed event taxonomy, naming conventions, and access controls to maintain measurement consistency across campaigns.
Rollout followed a phased approach with initial instrumentation on key conversion pages and iterative expansion to ancillary site elements and promotional landing pages. Governance includes periodic validation of event firing and dashboard accuracy, and training for marketing staff to interpret ThoughtMetric dashboards and configure campaign attribution.
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Consumer Packaged Goods | 30 | $2M | United States | ThoughtMetric | ThoughtMetric | Marketing Analytics | 2025 | n/a |
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Professional Services | 12 | $2M | United States | ThoughtMetric | ThoughtMetric | Marketing Analytics | 2020 | n/a |
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Retail | 20 | $6M | Japan | ThoughtMetric | ThoughtMetric | Marketing Analytics | 2020 | n/a |
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Manufacturing | 20 | $2M | United States | ThoughtMetric | ThoughtMetric | Marketing Analytics | 2023 | n/a |
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Consumer Packaged Goods | 20 | $2M | United Kingdom | ThoughtMetric | ThoughtMetric | Marketing Analytics | 2022 | n/a |
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Retail | 15 | $2M | United States | ThoughtMetric | ThoughtMetric | Marketing Analytics | 2022 | n/a |
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Manufacturing | 10 | $1M | Malaysia | ThoughtMetric | ThoughtMetric | Marketing Analytics | 2023 | n/a |
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Buyer Intent: Companies Evaluating ThoughtMetric
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