List of Traction Complete Customers
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Since 2010, our global team of researchers has been studying Traction Complete customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Traction Complete for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Traction Complete for Account Based Marketing include: Cisco Systems, a United States based Professional Services organisation with 90400 employees and revenues of $53.80 billion, Windstream, a United States based Communications organisation with 11080 employees and revenues of $3.10 billion, Docusign, a United States based Professional Services organisation with 6838 employees and revenues of $2.98 billion and many others.
Contact us if you need a completed and verified list of companies using Traction Complete, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Traction Complete customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cisco Systems | Professional Services | 90400 | $53.8B | United States | Traction Complete | Traction Complete | Account Based Marketing | 2019 | n/a |
In 2019, Cisco Systems implemented Traction Complete for Account Based Marketing. The deployment positioned Traction Complete as Cisco Systems' primary Account Based Marketing platform to coordinate account-centric programs across marketing and sales.
The implementation encompassed core Account Based Marketing capabilities including account identification and scoring, intent signal ingestion, account-based orchestration and campaign playbooks, content personalization for target accounts, and centralized analytics and reporting. Configuration emphasized account selection workflows, segmentation using firmographic and intent inputs, and automated orchestration of multi-channel touchpoints to support demand generation and field account teams.
Operational coverage included marketing, demand generation, ABM program management, and field sales, with governance established through centralized account governance, playbook approval processes, and cross-functional service level agreements to manage account handoffs. Traction Complete is listed by the vendor as a customer reference on their website, documenting the Cisco Systems Traction Complete Account Based Marketing relationship.
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Docusign | Professional Services | 6838 | $3.0B | United States | Traction Complete | Traction Complete | Account Based Marketing | 2019 | n/a |
In 2019, Docusign implemented Traction Complete for Account Based Marketing. The deployment is documented on Traction Complete's customer site, and the engagement was positioned to enable account-centric orchestration across Docusign's commercial marketing organization, delivered as a cloud-hosted application to support targeted outreach and account engagement workflows.
Traction Complete for Account Based Marketing at Docusign was configured to support account selection and prioritization, intent signal aggregation, multichannel orchestration, personalized content sequencing, and account-level reporting. Operational coverage focused on marketing, demand generation, and sales alignment, with governance built around ABM playbooks, account scoring rules, and lead to account handoff workflows to standardize orchestration and campaign execution.
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Windstream | Communications | 11080 | $3.1B | United States | Traction Complete | Traction Complete | Account Based Marketing | 2019 | n/a |
In 2019, Windstream implemented Traction Complete as its Account Based Marketing platform. Windstream is a communications company with approximately 11,080 employees and reported revenue of 3.1 billion, the deployment centralized account-level intelligence to support targeted go-to-market planning.
The Traction Complete implementation focused on account data consolidation, deduplication, and segmentation to create a streamlined account universe for sales and marketing. Windstream reported the platform is very user-friendly and intuitive, and the dataset was reduced from 6 million records to 200,000 records through account hygiene and consolidation capabilities. Configuration included account-level targeting and orchestration workflows typical of Account Based Marketing platforms, enabling standardized account selection and priority lists.
Operationally the Traction Complete deployment supported cross-functional adoption across marketing, sales, and strategy teams, driving account strategy for every side of the business. Governance emphasized a single source of truth for account records and standardized segmentation rules to sustain the reduced record set. The implementation narrative centers on structural changes to account data management and ABM workflow centralization, aligned with reported usability and dataset consolidation outcomes.
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Buyer Intent: Companies Evaluating Traction Complete
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