List of TVSquared, by Innovid Customers
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Since 2010, our global team of researchers has been studying TVSquared, by Innovid customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased TVSquared, by Innovid for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using TVSquared, by Innovid for Digital Advertising Platform include: PMG Worldwide, LLC, a United States based Professional Services organisation with 350 employees and revenues of $70.0 million, Xumo, a United States based Media organisation with 13 employees and revenues of $2.0 million, Squadron Venture Media United Kingdom, a United Kingdom based Media organisation with 10 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using TVSquared, by Innovid, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The TVSquared, by Innovid customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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PMG Worldwide, LLC | Professional Services | 350 | $70M | United States | Innovid | TVSquared, by Innovid | Digital Advertising Platform | 2024 | n/a |
In 2024, PMG Worldwide, LLC deployed TVSquared, by Innovid to expand agency-level advertising measurement for QSR clients in North America. TVSquared, by Innovid was used as a Digital Advertising Platform to link connected television exposures to downstream consumer transaction outcomes, supporting attribution and ROAS measurement within PMG’s marketing practice.
The implementation focused on measurement and attribution capabilities, configuring TVSquared, by Innovid to map CTV impressions and exposure cohorts to in-store and online transactions. Functional configuration emphasized exposure-to-transaction matching, attribution logic and ROAS calculation workflows, reflecting typical Digital Advertising Platform capabilities for consumer-transaction outcomes and advertising measurement.
Operational coverage included PMG’s agency marketing teams serving QSR accounts across North America, integrating CTV exposure datasets with client transaction records to capture both point-of-sale and ecommerce purchases. The deployment centered on advertising measurement workflows rather than broader enterprise systems, aligning campaign exposure data with transaction records to produce attributed conversion and revenue signals.
Governance and workflow changes concentrated on centralized measurement and attribution processes within PMG, standardizing how exposure and transaction data were validated and reported. The Innovid case study reports that this measurement approach revealed 25x more attributed revenue and 55x more attributed transactions for the evaluated QSR campaigns, demonstrating materially different attribution outcomes when consumer-transaction outcomes were applied.
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Squadron Venture Media United Kingdom | Media | 10 | $2M | United Kingdom | Innovid | TVSquared, by Innovid | Digital Advertising Platform | 2013 | n/a |
In 2013, Squadron Venture Media implemented TVSquared, by Innovid as a Digital Advertising Platform to measure and optimize television advertising performance in the United Kingdom. Squadron Venture Media used TVSquared to prove TV's incremental impact for performance driven advertisers including Trinny London, Funding Circle, Zoopla and Wise, and to optimize days, times, networks, programs and creatives.
Deployment focused on advertiser level measurement and optimization workflows, leveraging TVSquared measurement modules to provide incremental attribution, campaign level reporting and creative testing insights aligned to performance marketing goals. The engagement operated as an advertising and marketing measurement engagement across the United Kingdom, supporting media planning and optimization for Squadron's startup and scale up clients. Governance centered on iterative test and learn cycles that informed scheduling, network and program targeting and creative rotation strategies. The long standing relationship beginning in 2013 reflects sustained use of TVSquared, by Innovid for measurement and optimization across Squadron Venture Media's client portfolio.
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Xumo | Media | 13 | $2M | United States | Innovid | TVSquared, by Innovid | Digital Advertising Platform | 2024 | n/a |
In 2024 Xumo engaged TVSquared, by Innovid, using the Digital Advertising Platform to provide independent advertising measurement for a major retail client’s Q4 2024 campaign in the United States. The engagement focused on validating incrementality, unique reach, and frequency as part of an advertising and marketing measurement program for campaign validation and optimization.
TVSquared, by Innovid delivered measurement capabilities centered on incrementality testing, deduplicated unique household reach, and frequency analytics, producing publisher-level attribution and optimization signals. The measurement scope produced actionable insights that enabled publisher-level optimization and planning, with reporting tuned to campaign windows and advertising cadence.
Operational coverage for the engagement was advertising and media campaign measurement across the United States, informing media buying and campaign optimization workflows. The implementation targeted marketing and advertising functions within Xumo and their retail client, delivering measurement outputs that could be consumed directly by media planners and campaign operations teams.
Innovid reported outcomes from the engagement including approximately 35 percent unique households reached and a seven percent incremental household lift for the Q4 2024 campaign, validating the incrementality hypothesis and supporting publisher-level optimization. The engagement emphasized independent measurement and publisher granularity as governance controls for campaign validation and ongoing optimization.
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