List of Unifonic Audience Customers
Riyadh, 13325,
Saudi Arabia
Since 2010, our global team of researchers has been studying Unifonic Audience customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Unifonic Audience for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Unifonic Audience for Customer Data Platform include: Panda Retail Company, a Saudi Arabia based Retail organisation with 18000 employees and revenues of $3.38 billion, SPL Saudi Arabia, a Saudi Arabia based Transportation organisation with 5000 employees and revenues of $800.0 million, Reefi Saudi Arabia, a Saudi Arabia based Retail organisation with 150 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using Unifonic Audience, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Unifonic Audience customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Panda Retail Company | Retail | 18000 | $3.4B | Saudi Arabia | Unifonic | Unifonic Audience | Customer Data Platform | 2023 | n/a |
In 2023, Panda Retail Company implemented Unifonic Audience, a Customer Data Platform, to centralize customer data for retail CRM and marketing across Saudi Arabia. The project aligns the Unifonic stack with Panda’s objective to progress toward personalized omnichannel customer journeys and to better close the loop between online and offline channels.
The deployment of Unifonic Audience focused on creating a customer 360 and segmentation layer, consolidating profile attributes and behavioral signals generated through Unifonic’s CX platform chatbots and omnichannel messaging. Functional capabilities applied include identity resolution and unified customer profiles, audience segmentation and activation, and profile enrichment to support targeted campaign orchestration and personalization workflows.
Integration work explicitly tied the Customer Data Platform to Unifonic’s chatbot and messaging channels, enabling direct activation of audiences for CRM and marketing use cases. Operational scope emphasized marketing and retail CRM teams within Saudi Arabia, with the CDP serving as the data backbone to synchronize online engagement and offline channel activities. Governance shifted toward centralized customer data management and audience-based campaign governance to standardize segmentation and activation across messaging touchpoints.
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Reefi Saudi Arabia | Retail | 150 | $15M | Saudi Arabia | Unifonic | Unifonic Audience | Customer Data Platform | 2023 | n/a |
In 2023, Reefi Saudi Arabia implemented Unifonic Audience as a Customer Data Platform to centralize first party customer profiles alongside conversational channel data. Reefi is a Saudi online retailer that leverages Unifonic’s WhatsApp chatbots and agent console for CRM and marketing automation, and Unifonic Audience was introduced to knit those messaging signals into a unified customer record.
Unifonic Audience was configured to aggregate messaging derived identity signals, purchase events, and engagement telemetry to enable segmentation and retargeting workflows and to feed analytics. The deployment connected Unifonic conversational channels, specifically WhatsApp chatbots and the agent console, with external engagement tools to enrich audience profiles and support orchestrated campaigns and automated support flows.
The implementation covers marketing, CRM, and customer support functions within Reefi’s online retail operations, establishing centralized profile governance and segmentation rules to support targeted messaging. The stated objectives include automating support processes, improving customer retention, and enabling deeper insights through integrated messaging and data analytics, with governance focused on consistent profile unification and rule based segmentation.
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SPL Saudi Arabia | Transportation | 5000 | $800M | Saudi Arabia | Unifonic | Unifonic Audience | Customer Data Platform | 2022 | n/a |
In 2022, SPL Saudi Arabia implemented Unifonic Audience as a Customer Data Platform to support customer-facing messaging and logistics workflows. The deployment targeted the transport and logistics function across Saudi Arabia and centered on a WhatsApp-based virtual assistant named Maha to improve customer service and delivery accuracy.
Unifonic Audience was configured to unify first-party customer signals for conversational engagement and analytics, enabling profile stitching, event capture, and personalization logic for message orchestration and campaign attribution. The implementation emphasized conversational analytics and data capture from messaging interactions to feed segmentation and personalized outreach.
Integrations focused on the WhatsApp channel through the Maha virtual assistant, with the CDP instrumenting conversational events and routing decisions into downstream customer service workflows. Operational coverage included customer service teams and delivery operations across SPL Saudi Arabia sites, with the platform supporting automated interactions and escalation to human agents where required.
Governance changes included new messaging routing rules, escalation workflows for agent handoff, and analytics governance for conversational event tracking. The case study reports a 50% reduction in call-center wait times and a 75% reduction in operating costs, alongside improved delivery accuracy as a result of the Unifonic Audience supported conversational automation.
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