List of Upland Localytics Customers
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United States
Since 2010, our global team of researchers has been studying Upland Localytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Upland Localytics for Marketing Analytics, Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Upland Localytics for Marketing Analytics, Customer Engagement include: A+E Global Media, a United States based Media organisation with 3200 employees and revenues of $800.0 million, Birchbox, a United States based Professional Services organisation with 230 employees and revenues of $192.0 million, DriveWealth, a United States based Banking and Financial Services organisation with 350 employees and revenues of $100.0 million, MyFitnessPal, a United States based Professional Services organisation with 200 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using Upland Localytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Upland Localytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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A+E Global Media | Media | 3200 | $800M | United States | Upland Software | Upland Localytics | Marketing Analytics,Customer Engagement | 2015 | n/a |
In 2015 A+E Global Media implemented Upland Localytics to segment mobile viewers and deliver personalized push notifications for video content, aligning the deployment with its Marketing Analytics,Customer Engagement objectives. The Upland Localytics implementation focused on mobile audience instrumentation and engagement orchestration across the companys mobile properties.
The deployment emphasized mobile analytics and push engagement capabilities, configuring behavioral event tracking, audience segmentation, and triggered notification workflows to surface relevant video assets to targeted cohorts. Upland Localytics mobile analytics and push modules were used to define segmentation criteria, schedule and personalize notifications, and monitor engagement signals in near real time.
Operational ownership and scope included marketing CRM and product teams in the United States, who used Upland Localytics to coordinate campaign workflows, refine audience definitions, and feed engagement insights back into product decisions. Governance centered on marketing and product custody of segmentation rules, notification templates, and cadence during rollout and ongoing operations.
The case study reports a 200% increase in push-engagement following the implementation, with measurement explicitly tied to mobile engagement metrics and push interaction rates. Upland Localytics was the central application enabling A+E Global Media to instrument mobile behavior and execute targeted customer engagement within the Marketing Analytics,Customer Engagement category.
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Birchbox | Professional Services | 230 | $192M | United States | Upland Software | Upland Localytics | Marketing Analytics,Customer Engagement | 2015 | n/a |
In 2015, Birchbox implemented Upland Localytics to centralize mobile event tracking and to deliver personalized push and onboarding messaging for its mobile app. The deployment focused on improving early app retention and increasing repeat visits within its US customer base, and it explicitly targeted marketing and product teams as primary users.
The implementation used Upland Localytics modules for event tracking and push engagement, instrumenting onboarding flows, session events, and engagement segments to enable targeted notifications and in-app messaging. Configuration emphasized KPI visibility for retention and repeat visits, with Upland Localytics used to orchestrate campaign rules, audience segments, and event-based triggers.
Operational coverage centered on marketing and product functions across Birchbox US operations, providing a single source of mobile behavioral analytics and campaign controls that supported experiment-driven changes to onboarding and messaging. The work sits squarely in Marketing Analytics,Customer Engagement use cases, aligning analytics instrumentation with customer engagement workflows.
Governance established clearer KPI visibility to inform iterative updates to onboarding and push strategies, and Upland Localytics delivered above-benchmark one-month retention alongside improved early app retention and increased repeat visits as reported in the case study. The system provided product and marketing stakeholders with event-level reporting and engagement controls to continue refining retention-focused campaigns.
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DriveWealth | Banking and Financial Services | 350 | $100M | United States | Upland Software | Upland Localytics | Marketing Analytics,Customer Engagement | 2017 | n/a |
In 2017, DriveWealth implemented Upland Localytics to centralize app and campaign measurement under a Marketing Analytics,Customer Engagement capability for its marketing and growth organization. The implementation targeted both B2B and B2C marketing workflows, with the Digital Marketing Manager leading setup and ongoing operations for digital advertising, social media campaigning, and email automation across the companys marketing stack.
Upland Localytics was configured to capture event level user analytics, audience segmentation, campaign orchestration, and funnel analysis, enabling iterative creative testing and campaign optimization. The deployment emphasized marketing automation and campaign instrumentation, with Localytics used for campaign targeting, cohort analysis, and conversion funnel troubleshooting to support paid channels including Facebook, Instagram and Google Ads.
The Localytics implementation was integrated into DriveWealths broader data flow, ingesting campaign performance signals alongside Google Adwords and Salesforce data to provide a consolidated view for growth and acquisition teams. Operational coverage included the marketing and growth functions that managed new partner launches and customer acquisition programs, with Localytics serving as the behavioral analytics and engagement layer.
Governance and operations were led by the inhouse marketing team, which established campaign management processes and analytics review cycles to optimize the marketing funnel. DriveWealth used Upland Localytics and cross platform data to refine targeting and execution, resulting in an explicitly reported outcome of generating 25 percent more new users than the stated growth goal.
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Professional Services | 200 | $30M | United States | Upland Software | Upland Localytics | Marketing Analytics,Customer Engagement | 2014 | n/a |
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